From the BMED site
On March 30th 1997, BMED became a franchise partner of British Airways. British Airways withdrew its services to Beirut, Damascus and Amman, leaving BMED to be the sole British carrier serving these routes.
"The franchise partnership with British Airways combines BMED’s widely acknowledged high standards with British Airways' worldwide marketing network to the benefit of all our customers."
David Richardson, Chief Executive, BMED
"British Airways' franchise agreement with BMED enables customers to fly across a far more extensive range of routes in the region than we could offer ourselves, with competitive services of the highest quality and connections onto the British Airways extensive worldwide network."
Willie Walsh, Chief Executive, British Airways
Benefits for BMED are:-
Using globally recognised name, livery and flight code of British Airways
British Airways becomes world wide sales agent for BMED
BMED passengers able to join British Airways' Executive Club
Access to UK regional and international traffic fed into Heathrow
Benefits for British Airways are:-
Replacing unprofitable British Airways routes with positive revenue contribution
Introduction of the British Airways product to new destinations
Increased revenue from internationally connecting traffic
From another site
British Mediterranean Airways was established in 1994 by a group of private investors and began operations on 28 October that year with an Airbus A320, flying from London Heathrow to Beirut, the Lebanese capital. Damascus in Syria and Amman in Jordan were added to the network the following year, and the airline began flying a fortnightly charter service to Bishkek, capital of Kyrgyzstan, for gold miners. The effective utilisation of aircraft was recognised at the end of the year when the airline was presented with an Achievement Award from Airbus Industrie for the highest average flight duration of 3.7 hours.
In March 1997 the airline reached an agreement with British Airways, which would see the national carrier withdraw its own competing services to Beirut, Damascus and Amman, leaving British Mediterranean as the sole operator on a British Airways franchise basis. Under this agreement the airline trades as British Airways, with all flights operated under BA
flight codes (the range BA6500-6669 are allocated to BMED flights). All BMED aircraft are presented in full British Airways livery, appointed with the same interior and class product as the BA
main fleet, and staff wear the BA
uniform. BMED flights are booked through British Airways and the airline participates in BA
's Executive Club and BA
Miles programme. BMED is an affiliate member of oneworld.
With the franchise agreement, British Mediterranean's operations moved from Heathrow's Terminal 3 to Terminal 4, allowing greater integration with the BA
network. The airline has greatly benefited from the franchise arrangement, taking over unprofitable BA
mainline services better suited to BMED's lower cost base, to destinations such as Baku, Tehran, Addis Ababa and Almaty. British Mediterranean has also launched a number of routes on its own, backed by the global sales and marketing of British Airways, as well as feeder traffic to and from Heathrow.
British Mediterranean Airways rebranded as BMED in November 2004, citing the shorter name and revamped logo will help stregthen the airline's image and be more recognisable for staff and customers alike.
BMED carried 277,000 passengers on its 6 aircraft, to 16 destinations in 15 countries during 2004.
BMED serves the following destinations: (at June 2006): Addis Ababa, Aleppo, Alexandria, Almaty, Amman, Ankara, Baku, Beirut, Bishkek, Damascus, Ekaterinburg, Khartoum, London (Heathrow), Tashkent, Tbilisi, Tehran and Yerevan.
The BMED fleet consists of the following aircraft (at May 2006):
3 Airbus A320-200 consisting of: G-MEDE
4 Airbus A321-200 consisting of: G-MEDF
(Further 6 On order)
G-MEDA the A320 aircraft which launched the company in 1994 left the fleet in February 2006
Hope this helps