na
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United Airlines Logo In The Eighties

Fri Jul 07, 2006 12:12 am

I have one question regarding the logo of UA during the age of the orange/red/blue bold-stripe livery (1976-93). Was the logo just two coloured blue/red, or did it include orange? Its not clearly to see on photos as the orange and red tones are very similar.


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Photo © Frank C. Duarte Jr.

 
AeroWesty
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RE: United Airlines Logo In The Eighties

Fri Jul 07, 2006 12:17 am

Just blue and red in the logo.
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na
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RE: United Airlines Logo In The Eighties

Fri Jul 07, 2006 12:19 am

Thanks!



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N174UA
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RE: United Airlines Logo In The Eighties

Fri Jul 07, 2006 12:55 am

NA: The livery began appearing in 1974, as opposed to '76.
 
ORDTerminal1
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RE: United Airlines Logo In The Eighties

Fri Jul 07, 2006 1:09 am

and what a brilliant livery it was...i wish they could have kept that livery and made slight modifications as the times warrented.
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SeeTheWorld
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RE: United Airlines Logo In The Eighties

Fri Jul 07, 2006 1:20 am

My dad was a pilot for United in the 1960s and 1970s, and I remember when the new livery came out in the mid-1970s. I was so excited, and I thought it was so cool. My dad didn't particularly like it. Now I think it was pretty typical 1970s over-the-top - think orange shag carpet and avacado appliances. Of course, it replaced a short-lived enhanced 1960s-early 1970s livery, which included big blue stars, a new United font, and a thicker red stripe (replacing a thin copper stripe) separating the silver on the under-belly. Honestly, I miss the livery of the 1960s, but I guess it's because it reminds me of my childhood. I do like the new livery - less is more - I think it's very sophisticated.
 
gregtx
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RE: United Airlines Logo In The Eighties

Fri Jul 07, 2006 1:32 am

I think the failure of their logo is that it more closely resembles a 'W' instead of a 'U' in the 70's colours.
 
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rikkus67
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RE: United Airlines Logo In The Eighties

Fri Jul 07, 2006 1:40 am

ORDTerminal1,

If you look at the striping on the previous blue/grey scheme, that red line is actually a very small version of the orange/red/blue stripe from the 70's scheme. I thought it brilliant to pay homage to that scheme! Unfortunately, in most pictures, because the stripe is so narrow, only the red/orange show up as one colour. The new colours were a cost savings, the three-coloured stripe now being 3 shades of blue... if you think about it though, they are paying tribute to United's blue and white schemes of the 50's, while retaining the three-stripe format started in the 70's!

check these photo out in the "large" size...

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Photo © Gregg Stansbery


...pretty sweet, eh? you can see the 70's colours in the stripe

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Photo © Ricardo Morales Centeno - APM


...variation on the three stripes....new scheme

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Photo © Bill Armstrong


50's blue and white

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chris133
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RE: United Airlines Logo In The Eighties

Fri Jul 07, 2006 3:36 am

Quoting NA (Thread starter):
Was the logo just two coloured blue/red, or did it include orange

Easy mistake to make since mixing red and blue will give you orange.
 
AeroWesty
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RE: United Airlines Logo In The Eighties

Fri Jul 07, 2006 3:40 am

Quoting Chris133 (Reply 8):
mixing red and blue will give you orange.

Mixing red and blue gives you purple. Mixing red and yellow gives you orange.  Wink
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chris133
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RE: United Airlines Logo In The Eighties

Fri Jul 07, 2006 3:43 am

Quoting AeroWesty (Reply 9):
Mixing red and blue gives you purple. Mixing red and yellow gives you orange.

Ok ok technicalities. but its possible
 
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rikkus67
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RE: United Airlines Logo In The Eighties

Fri Jul 07, 2006 4:06 am

My only compaint about the seventies scheme was the original small titles...even on the narrow bodies the titles looked TINY! When they readjusted the stripe to make the titles larger, then a true "classic" scheme was born!


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small titles, original cheatline-stripe

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LARGE titles, adjusted cheatline-stripe
AC.WA.CP.DL.RW.CO.WG.WJ.WN.KI.FL.SK.ACL.UA.US.F9
 
AeroWesty
Posts: 19551
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RE: United Airlines Logo In The Eighties

Fri Jul 07, 2006 4:21 am

Quoting Rikkus67 (Reply 11):
When they readjusted the stripe to make the titles larger, then a true "classic" scheme was born!

I agree with this. The updated font size made it readable from a distance (even though the color scheme should have been regardless), without being ostentatious, like the huge lettering Pan Am went with on later versions of their livery.
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