ktachiya
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Why Did JL Eliminate So Many Nicknames?

Wed Jul 12, 2006 11:25 am


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JL used to have so many nicknames on their aircraft.

For instance, some of their B747-200B equipped with the JT9D engines on the B747-300 that flew directly to JFK from NRT had the nickname "Executive Express". Their B747-400 in the old color scheme used to have the "Sky-Crusier" painted near the bottom of the L1 door. This at least made me feel very prestige.

In addition, their original 10 B777-200/300 flying domestic runs used to have a constellation for every single one. Their MD-11 (when they still had them) had the name of a endangered bird species painted on every single one of them.

This technique seemed very succesful and they're were so many spotters chasing them. But with so many planes being painted in the new color scheme, that seems to be getting rarer and rarer.

I wonder why JL is not adopting these unique names anymore.

Just a question out of curiosity. But when was the last time you saw a JL bird painted in the old color scheme visit your airport? I hope it stays around for a bit more..........
Flown on: DC-10-30, B747-200B, B747-300, B747-300SR, B747-400, B747-400D, B767-300, B777-200, B777-200ER, B777-300
 
Carpethead
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RE: Why Did JL Eliminate So Many Nicknames?

Wed Jul 12, 2006 1:02 pm

The old JAS & JL had nicknames for many of their aircraft previously. However, the Yodo-go hijacking of the 727 to North Korea put some bad press (because of the aircraft being named) and the nicknaming was discontinued for some time.

Four of the JL's 772s are still flying in the old colors but this should not last too long. All the ex-JAS aircraft are either gone or painted over to new JL colors.
 
ha763
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RE: Why Did JL Eliminate So Many Nicknames?

Wed Jul 12, 2006 5:17 pm

Quoting Ktachiya (Thread starter):

Just a question out of curiosity. But when was the last time you saw a JL bird painted in the old color scheme visit your airport?

Usually everyday. HNL does get 6 JALways flights a day. Usually at least one is in the old JAL livery and we also usually get at least 1 Resocha livery.
 
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airbuseric
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RE: Why Did JL Eliminate So Many Nicknames?

Thu Jul 13, 2006 1:53 am

Quoting Ktachiya (Thread starter):
Just a question out of curiosity. But when was the last time you saw a JL bird painted in the old color scheme visit your airport? I hope it stays around for a bit more..........

Uhh... actually today is JA8080 at AMS, which still flies old colours around. Also ofter visitors for us are JA8071, 8081, both in old colours.
Lately JA8074 and JA8076 came into the new colourscheme.

Rgds
Eric (JL/AMS)
"The whole world steps aside for the man who knows where he is going"
 
OttoPylit
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RE: Why Did JL Eliminate So Many Nicknames?

Thu Jul 13, 2006 5:07 am

Personally, I always LOVED JAL calling their MD-11's "J-Bird's." I would have called all the MD-11's, JBirds, whether they had an endangered bird on them or not. It was just different. I don't know what started it, but with it had continued and all their planes had names, even the 747 Sky Cruiser was nice.

But then again, JAL has done a few things that I haven't been fond of lately, such as the new livery. The old one was still classy and very stylish. The new one just looks like they are trying to copy NW tail design, and what the heck is half the tail supposed to look like? Looks like they were trying to paint a meatbal on the tail and made it too big.

Well, all airline liveries are going down these days, so I shouldn't be surprised. no 


OttoPylit
I don't have a microwave, but I do have a clock that occasionally cooks shit.
 
ktachiya
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RE: Why Did JL Eliminate So Many Nicknames?

Thu Jul 13, 2006 8:41 am

Quoting Airbuseric (Reply 3):
Uhh... actually today is JA8080 at AMS, which still flies old colours around. Also ofter visitors for us are JA8071, 8081, both in old colours

I see, that's nice to know. Recently, I see so many of the liveries changed to the new colors (which doesn't look so nice)

The JA8920 (Samurai Blue) is recent, JA8073 and the likes. I wonder if JA8075 is still in the old colors or the new one. But if AMS changes to the B773ER at the end of the year, then I don't think so many new colors would visit right?

Quoting OttoPylit (Reply 4):
Looks like they were trying to paint a meatbal on the tail and made it too big

I know...... they call it the Arc of Sun. Whatever that is supposed to me.

It doesn't really look like a sun. It looks more like umeboshi (stuff that Japanese put on their rice, dried sour plum).

And, the paint is not purely WHITE anymore if I am correct? It looks like a dirty messy white. Or do I stand to be corrected?
Flown on: DC-10-30, B747-200B, B747-300, B747-300SR, B747-400, B747-400D, B767-300, B777-200, B777-200ER, B777-300
 
Avatordon
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RE: Why Did JL Eliminate So Many Nicknames?

Thu Jul 13, 2006 11:52 am

The white on the JAL fuselage is not white, but rather "parchement" in color. This is how the Landor web site described it:
"Challenge
Management were seeking a way to unite the two airlines, achieve operational savings, and at the same time create a new brand image which clearly communicates a changed organization. The new JAL brand mark needed to express a new business philosophy and strategy and at the same time be flexible enough to apply at every touchpoint where travelers, airline employees and travel advisors have exposure to the brand.

Landor's Solution
The new JAL mark reaches dynamically to the sky. It is derived from the motif of a rising sun, one of the best known icons of Japan. The mark is drawn in a modern way, is reflected in the red sun on the tail of the aircraft, and is set on a creamy parchment colored background reminiscent of handmade Japanese paper.

More info on JAL can be found at:
http://www.landor.com/?do=cPortfolio.getCase&caseid=677
 
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airbuseric
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RE: Why Did JL Eliminate So Many Nicknames?

Thu Jul 13, 2006 5:36 pm

Quoting Ktachiya (Reply 5):
But if AMS changes to the B773ER at the end of the year, then I don't think so many new colors would visit right?

AMS will not get B773ER for the moment, only B772ER is assigned to AMS flights as from Oct. 29 this year. That means all a/c from JA704J ~JA711J may visit AMS. And they are all in the new colourscheme of course   . But personally I love both colourschemes. Although the old one was more 'classy'


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Quoting Ktachiya (Reply 5):
I wonder if JA8075 is still in the old colors or the new one.

When being at NRT last May, I thought having seen JA8075 in the new colourscheme already.


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Cheers
Eric

[Edited 2006-07-13 10:40:01]
"The whole world steps aside for the man who knows where he is going"
 
ktachiya
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Joined: Fri Sep 17, 2004 5:54 am

RE: Why Did JL Eliminate So Many Nicknames?

Thu Jul 13, 2006 7:12 pm

Quoting Airbuseric (Reply 7):
When being at NRT last May, I thought having seen JA8075 in the new colourscheme already

Yes, thanks. It was just my pure ignorance. That aircraft doesn't visit the airport that I am at (YVR) so often so I was just confused. Once again, thank you so much!!!

Quoting Avatordon (Reply 6):
achieve operational savings, and at the same time create a new brand image which clearly communicates a changed organization

Yes......... I guess they were unable to do that for the time-being!!!

Quoting Carpethead (Reply 1):
Yodo-go hijacking of the 727 to North Korea put some bad press

Thanks. That really made sense. But on the other hand...... well say that crash of the B747-SR in 1985, the media keeps on reporting it as the, "Crash in Osutaka-yama". So I wonder if that doesn't produce a bad image for JAL but just for Osutaka-yama.
Flown on: DC-10-30, B747-200B, B747-300, B747-300SR, B747-400, B747-400D, B767-300, B777-200, B777-200ER, B777-300

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