So? That’s just a part of evolving: cutting the waste, concentrating on developing a stronger portfolio, a stronger brand, acquiring more market share, hopefully – and most importantly – earning more profit. Do you think they should concentrate on their weak routes or routes which aren’t performing sufficiently well? There is only so much you can do, and if a route isn’t profitable and can’t be made profitable, then it should cease. Likewise, if there is a surplus of supply on a route and that isn’t profitable and unlikely to change through effort, then it must be sorted. And I don’t, unlike a lot of A.netters, think that needs to be publicised – unless for its own gain. However, it does raise questions about its pre-route research, but hey: not everything will always work because nothing's perfect.
"Everyone writing for the Telegraph knows that the way to grab eyeballs is with Ryanair and/or sex."