USADreamliner
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United Airlines The "U' Mistaken By A "tulip"

Mon Aug 14, 2006 4:21 am

I can't find the thread about liveries, but I want to make it clear about the "U" of united Airlines.
Why some people believe its a tulip? Any logical reason?
So, here is a little more :

The first coherent branding initiative at United was Saul Bass' corporate identity program in 1973. What Saul Bass & Associates found at United was a non-structured identity system spread throughout the company. This patchwork incoherently communicated United’s philosophy, internally and to the customers. The new service mark was comprised of a stylized red and blue "Double U" symbol as the visual focus and a custom logotype featuring modified Handel Gothic without serif letters to clearly identify the company by name. The selected colors were between the basic warm United Red in equilibrium with the cool United Blue. The famous Double U was later nicknamed "the tulip," which is unfortunate in that it disassociates the symbol with the “U” in United, reducing its positive brand equity. Saul Bass' branding was very successful in the way it unified United's image, especially in terms of logotype and the look of the aircraft. Additionally, Saul Bass' imposition of consistent design criteria to advertising and promotion campaigns is notable, as it frequently occurs the other way around. Other than the reintroduction of the word Airlines in 1979, this branding remained intact for the next 20 years. (Aerosite)



Thanks!
usadreamliner
 
roseflyer
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RE: United Airlines The "U' Mistaken By A "tulip"

Mon Aug 14, 2006 4:36 am

Interesting that there is debate about this. Overall I don't see a problem with United'd logo being called a Tulip. It's still one of the more recognizeable logos like American's AA and Delta's triangle.

Northwest use to have a cool logo that had both the letters N and W and also pointed towards the northwest, but they recently modified it. Continental has a logo, but it changed about 10 years ago and doesn't scream Continental. US Airways has a flag, but it is a recent logo.
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AA777
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RE: United Airlines The "U' Mistaken By A "tulip"

Mon Aug 14, 2006 4:50 am

Quoting RoseFlyer (Reply 1):
Northwest use to have a cool logo that had both the letters N and W and also pointed towards the northwest, but they recently modified it

They need to make the arrow more pointy. To me, it can be confused as pointing in any of the three directions of the triangle, because all three sides are the same length. That way it would look 100% like it was pointing towards the NW. To me, the new one looks more like its pointing SOUTH than it points to the NW. Probably because in the old livery, the arrow was to the left of the N. It just made more sense, IMHO. Here's a good example...



-AA777
 
Cactus739
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RE: United Airlines The "U' Mistaken By A "tulip"

Mon Aug 14, 2006 4:55 am

Quoting USADreamliner (Thread starter):
Why some people believe its a tulip? Any logical reason?

Maybe because it looks kinda like one? Just a thought. Damn people for having an opinion!

Quoting USADreamliner (Thread starter):
but I want to make it clear about the "U" of united Airlines

Not to be nit picky, but it's United. Not united.  spin 

 coffee 
You can't fix stupid.... - Ron White
 
rootsair
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RE: United Airlines The "U' Mistaken By A "tulip"

Mon Aug 14, 2006 4:58 am

Quoting AA777 (Reply 2):
Probably because in the old livery, the arrow was to the left of the N.

This was IMHO the best NW logo and one of the ebst in the world.
I love how the N is fused with the W and the arrow pojting Northwest

Amazing
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DavidT
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RE: United Airlines The "U' Mistaken By A "tulip"

Mon Aug 14, 2006 5:09 am



A tulip has the same overall shape and has the same overlappy effect?
 
roseflyer
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RE: United Airlines The "U' Mistaken By A "tulip"

Mon Aug 14, 2006 5:31 am

Quoting DavidT (Reply 5):


A tulip has the same overall shape and has the same overlappy effect?

First of all, I never thought someone would post a picture of a flower in civil aviation.

But I do agree that the United logo does look a lot like a tulip.
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Jamake1
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RE: United Airlines The "U' Mistaken By A "tulip"

Mon Aug 14, 2006 5:55 am

Quoting RoseFlyer (Reply 1):
Northwest use to have a cool logo that had both the letters N and W and also pointed towards the northwest, but they recently modified it.

I wholeheartedly agree. Although NWA's new look is an enhancement, and I like it, the "N" encircled by the globe with the arrow pointing to the northwest corner (of the globe) while also completing the "W", was truly a masterpiece of a logo. The new look is great, but the creative element is lost with the revision of the logo. Also, I don't care for how the arrow points northeast on the right side of the aircraft.

[Edited 2006-08-13 22:57:01]
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Jamake1
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RE: United Airlines The "U' Mistaken By A "tulip"

Mon Aug 14, 2006 6:25 am

Sometime in the late 1990's, United commissioned the design firm, Pentagram to revise its logo. After extensive market research, the iconic blue and red "UU" logo was determined to be a very recognizable trademark. If I am not mistaken, I believe it was Pentagram that first coined the term "tulip" for United's logo. Upon the completion of their market research, they decided to retain the "UU" logo, but enlarge it in such a way that part of the logo was cropped, as well as slightly off centered. Shortly after that, the ensquared "tulip" began appearing on backdrops at United's ticket counters and being used in printed material. Pentagram also came up with the revised "U N I T E D", in black, replacing the prior "United Airlines" lettering in white. After 9/11 and United's bankruptcy filing, the project was put on hold some time. That is why the revised black lettering appeared on signs and printed matter, well before it was applied to aircraft exteriors.
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lincoln
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RE: United Airlines The "U' Mistaken By A "tulip"

Mon Aug 14, 2006 7:08 am

Quoting AA777 (Reply 2):
To me, the new one looks more like its pointing SOUTH than it points to the NW.

I actually got into a very heated debate about this with my Mom at DTW last Monday. She insisted that the arrow was pointing due South and no amount of logic (why would an airline named Northwest have the arrow pointing south; if it was suposed to point south, why would it be in the northwest quadrand of the circle?) could convince her otherwise.

I guess with the snide remarks the gate agents were making she thought that was the direction the airline was going.

Quoting Jamake1 (Reply 7):
Although NWA's new look is an enhancement, and I like it, the "N" encircled by the globe with the arrow pointing to the northwest corner (of the globe) while also completing the "W", was truly a masterpiece of a logo.

Yeah, the simplicity and subtelty of that was amazing second only, perhaps, to the giant forward arrow in FedEx's logo.

Quoting Jamake1 (Reply 7):
Also, I don't care for how the arrow points northeast on the right side of the aircraft.

Ahh... But by pointing northeast on the starboard side of the aircraft, they ensure that the arrow is never pointing backwards, or something like that.

Now wait... Wasn't Northeast Airlines bought by Delta. Aha! It's a sure sign that Northwest and Delta will merge any day now!  duck 

Lincoln
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AirCop
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RE: United Airlines The "U' Mistaken By A "tulip"

Mon Aug 14, 2006 7:17 am

I have a totally different take on the United design. In the early 70's Western International Hotels were part of United. Top executives Edward Carlson and Richard Ferris both came from Western International. Rank and file workers at United did not like or trust this pair. The new symbol was the work of these two. Look carefully at the symbol, and you can see a W and a I together forms a U. As I remember the symbol first appeared in 1974.
 
Boston92
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RE: United Airlines The "U' Mistaken By A "tulip"

Mon Aug 14, 2006 7:28 am

United's logo looks like two United U's.
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USADreamliner
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RE: United Airlines The "U' Mistaken By A "tulip"

Mon Aug 14, 2006 8:39 am

Quoting DavidT (Reply 5):


A tulip has the same overall shape and has the same overlappy effect?



Quoting Cactus739 (Reply 3):
Maybe because it looks kinda like one? Just a thought. Damn people for having an opinion!

Why an AMERICAN CARRIER would display a tulip???? Get it?

An airline from Holland or Turkey, maybe, it makes sense.

usadreamliner
 
access-air
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RE: United Airlines The "U' Mistaken By A "tulip"

Mon Aug 14, 2006 9:13 am

For heaven's sake its a stylized U.....not a tulip...

However, I will admit that when I was in grade school (in the nmid 70s-when it was introduced) it reminded me of a bunch of red and blue bananas......LOL....

Access-Air
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mymiles2go
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RE: United Airlines The "U' Mistaken By A "tulip"

Mon Aug 14, 2006 9:15 am

Quoting USADreamliner (Reply 12):
Why an AMERICAN CARRIER would display a tulip???? Get it?

An airline from Holland or Turkey, maybe, it makes sense.

usadreamliner

Maybe I'm confused. But if people recongnize and assocaiate the 'tulip' with United Airlines, why does is it a bad thing? Branding only really matters if peopel don't know the brand. By your own admission, people know what the United 'tulip' (or "U") look like - so it seems like it's working. If it had been a peach for 35 or so years, then I'm sure people would associate a peach with United. As long as people see the 'tulip' and know it's United, then it's accomplished it's goal - hasn't it?
 
Avatordon
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RE: United Airlines The "U' Mistaken By A "tulip"

Mon Aug 14, 2006 9:20 am

Tulip...was an internal nickname. So was "shaded U", which was akin to "Double U". There was a lot of acrimony towards Western International hotels as, even though United technically owned them, most of the upper management at UA was former Westin (Carlson, Ferris). There was even another not-so-nice nickname about UA management at the time - "The Seattle Connection" - I think that the tulip got the name because it looked like just that - a tulip...as opposed to a flounder...  Smile
 
TPASXM787
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RE: United Airlines The "U' Mistaken By A "tulip"

Mon Aug 14, 2006 10:06 am

Quoting USADreamliner (Reply 12):
Why an AMERICAN CARRIER would display a tulip???? Get it?

An airline from Holland or Turkey, maybe, it makes sense.

usadreamliner

You have wayyyyyy too much time on your hands.

I like the "U" in United. Very distinctive. People recognize it whether they know aviation or not.
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USADreamliner
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RE: United Airlines The "U' Mistaken By A "tulip"

Mon Aug 14, 2006 10:43 am

Quoting TPASXM787 (Reply 16):
they know aviation or not

And I close my case.

So, if I see a fork, instead of a tulip, on THY airplanes, it's ok? right?


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RE: United Airlines The "U' Mistaken By A "tulip"

Mon Aug 14, 2006 10:52 am

For almost 40 years, no one can mistake this logo:



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Timeless, classic, always recognizable..no doubt who she is and where she is from.
 
DreamsUnited
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RE: United Airlines The "U' Mistaken By A "tulip"

Mon Aug 14, 2006 11:29 am

I really like how there are two arguments about two different airlines (United and Northwest) and they have yet to acknowledge each others existence, if the world ran like this, there would be no wars...

Except the United symbol war...  duck 

-Josh
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Broocy
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RE: United Airlines The "U' Mistaken By A "tulip"

Mon Aug 14, 2006 11:33 am

It is funny seeing what people think of airline logos. The Qantas Kangaroo is famed for being mistaken for a rat- especially the smaller winged version from the 1970's. Some thought the Alsaka Airlines Eskimo looked like Colonel Gaddafi. (Even though he always seems to wear the blue pill-box hats of a Pan Am stewardess???)

A tulip is stylish and beautiful. There are worse things the "U" could be mistaken for.
 
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RE: United Airlines The "U' Mistaken By A "tulip"

Mon Aug 14, 2006 11:49 am

Quoting Broocy (Reply 20):
There are worse things the "U" could be mistaken for.

And these are?
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N600RR
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RE: United Airlines The "U' Mistaken By A "tulip"

Mon Aug 14, 2006 12:07 pm

Quoting RoseFlyer (Reply 1):
Northwest use to have a cool logo that had both the letters N and W and also pointed towards the northwest

 checkmark 

Quoting RootsAir (Reply 4):
I love how the N is fused with the W and the arrow pojting Northwest

 checkmark  Agreed.

Quoting Jamake1 (Reply 7):
the "N" encircled by the globe with the arrow pointing to the northwest corner (of the globe) while also completing the "W", was truly a masterpiece of a logo. The new look is great, but the creative element is lost with the revision of the logo. Also, I don't care for how the arrow points northeast on the right side of the aircraft.

 checkmark  Agreed.

Quoting Lincoln (Reply 9):
Yeah, the simplicity and subtelty of that was amazing second only, perhaps, to the giant forward arrow in FedEx's logo.

 checkmark  Agreed. (I keep forgetting the arrow is there...thanks for reminding me!)

Quoting Access-Air (Reply 13):
For heaven's sake its a stylized U.....not a tulip...

 checkmark 

Quoting USADreamliner (Reply 17):
I see a fork, instead of a tulip, on THY airplanes

 checkmark  Yeah, it kinda looks like a pitchfork, or the devil's tail.
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vanguard737
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RE: United Airlines The "U' Mistaken By A "tulip"

Mon Aug 14, 2006 12:49 pm

USADREAMLINER:

What I just don;t understand is why this is getting you so worked up? I mean it sounds as if you are personally affended by the idea of someone thinking the United U looks like a tulip. Who cares? If they think it looks like a tulip then thats their opinion. Even if they don't realize it is a U, what does it matter? I mean it is not as if because they misunderstand the logo and consequently think United is a tulip company or something....get over it :-P
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Broocy
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RE: United Airlines The "U' Mistaken By A "tulip"

Mon Aug 14, 2006 12:59 pm

Quoting DreamsUnited (Reply 21):
And these are?

As I wrote, logos that are mistaken for flying rats or Colonel Gaddafi are pretty bad. Damage to a brand happens when people associate the logo etc with something negative, like the afore-mentioned examples.

UA really has little to worry about if people think it's U is something as pretty (and positive) as a tulip. Flowers have positive connotations so it could actually be a good thing. UA could make it a tongue-in-cheek point of difference by having vases of Tulips in the lounges, tulip pictures on menu covers or articles on tulip growing in the inflight magazines for example.

I can't see the same opportunties with rats or Colonel Gaddafi....
 
UA_727
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RE: United Airlines The "U' Mistaken By A "tulip"

Mon Aug 14, 2006 3:19 pm

It is so funny that this thread is currently active, because I have been talking with my fellow UA coworkers a lot lately about the "U" logo, as we came across a bunch of old, 'orange-livery' United airport signs/displays etc. a couple of weeks ago. I have been infatuated with that logo ever since I first saw it when I was like four, but only just recently heard someone (a colleague of mine originally based out of ORD) refer to it as "THE tulip." I laughed, and while I had never really made that particular reference, I can totally fathom it.

The one thought that gets me, I actually read here in a thread about a year ago regarding this logo. Someone pointed out that there were two ribbon-like "U"s that intertwine to complete the shape as a whole. While I can now totally see that, it sort of aggravated me and ruined my fascination with this particular logo.  cry 

When I see the logo, however, I still always think of it as a powerful, stylized (good choice of word from above), bold, vivid, and creative "U" that is symbolic of the very company it represents.

...and for the record - I am so ill of what we at UA call "the sweep" - basically, the whole cropped U look - and while I am partial to the new aircraft livery, I absolutely hate the way the logo looks on most of the aircrafts' tails. Seriously, for those who don't know really to look for it, the tails look like they have three arbitrary, non-symbolic lines on them - how does that conjure up 'the airline that is uniting the world?...'


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JBo
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RE: United Airlines The "U' Mistaken By A "tulip"

Mon Aug 14, 2006 3:20 pm

Quoting AirCop (Reply 10):
I have a totally different take on the United design. In the early 70's Western International Hotels were part of United. Top executives Edward Carlson and Richard Ferris both came from Western International. Rank and file workers at United did not like or trust this pair. The new symbol was the work of these two. Look carefully at the symbol, and you can see a W and a I together forms a U. As I remember the symbol first appeared in 1974.

Except Saul Bass created the United logo ... and I don't believe Westin had anything to do about it.
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ACYYC
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RE: United Airlines The "U' Mistaken By A "tulip"

Mon Aug 14, 2006 3:36 pm

Has anyone else noticed that on some Northwest planes the logo points Northeast (if it were a map)? How could they let that slip? Arrgghh!
 
ordryan28
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RE: United Airlines The "U' Mistaken By A "tulip"

Mon Aug 14, 2006 3:37 pm

Quoting AA777 (Reply 2):
To me, the new one looks more like its pointing SOUTH than it points to the NW.

this is because the way the human eye recognizes things. we see, comprehend, alnalyze. when we see this triangle we see it in a vertical format, so, initially, it looks like its pointed South. NW's intent was to have people recognize a triangle can point in several different directions, and they want us to look at the triangle faced in the NW direction.

Quoting Boston92 (Reply 11):
United's logo looks like two United U's.

 checkmark ...atleast with the old livery.

-Ryan
Whoever said winning is not everything never fought cancer.
 
ordryan28
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RE: United Airlines The "U' Mistaken By A "tulip"

Mon Aug 14, 2006 3:46 pm

how about this...

if you look at it and say it's a tulip, by-golly it's a tulip.

if you think it's two "U's" united as one...then it is.

if you think it's one stlyish "U" then it is.

...the point is it really doesn't matter. we're turning this into a poll. this is more of an opinion thing than an answer. just look at the logo and enjoy it, don't debate it.

-Ryan
Whoever said winning is not everything never fought cancer.
 
Jamake1
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RE: United Airlines The "U' Mistaken By A "tulip"

Mon Aug 14, 2006 4:40 pm

Quoting Broocy (Reply 24):
Seriously, for those who don't know really to look for it, the tails look like they have three arbitrary, non-symbolic lines on them - how does that conjure up 'the airline that is uniting the world?...'

It is interesting that you mention this. I have never perceived the new tail logo in this way. It just goes to show how humans perceive things differently. I have always seen it as a "frosted" stylized "UU". It sort of reminds me of the cool, crisp winter look of Air Canada. I had to really study the tail to understand what you were implying.

On a separate note, the logo below is one of my all-time favorite airline identities. Designed by the Los Angeles design firm of Mario Armand Zamparelli, who was commissioned by Howard Hughes to create a new look for Air West shortly after The Hughes Corp. acquired Air West in 1970. This logo was introduced in April of 1972...very cutting edge for its time. Sundance Yellow and Universe Blue. As a young boy growing up in San Francisco, I have many fond memories of the "Sundance Look." It was a familiar site from the vista window in the now-abandoned central terminal at SFO. Not only is the stylized writing contemporary and mod, but the three-diamond logo actually was a three-dimensional "HH"...the initials of Howard Hughes' first and last name. Brilliant.


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[Edited 2006-08-14 10:00:30]
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christao17
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RE: United Airlines The "U' Mistaken By A "tulip"

Mon Aug 14, 2006 7:23 pm

Maybe it is sometimes called a tulip for the same reason some people referred to the old Continental logo as the meatball? It's just a nickname. Relax...
Keeping the "civil" in civil aviation...
 
AY104
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RE: United Airlines The "U' Mistaken By A "tulip"

Mon Aug 14, 2006 9:27 pm

Quoting Boston92 (Reply 11):
United's logo looks like two United U's.

That is exactly what I have always thought. Regardless, I always thought it was an effective logo.
Cheers,
AY104
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USADreamliner
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RE: United Airlines The "U' Mistaken By A "tulip"

Mon Aug 14, 2006 11:41 pm

Quoting VANGUARD737 (Reply 23):
What I just don;t understand is why this is getting you so worked up?

Maybe because I'm studying design? Maybe because I do care about the impact of a design on the public? I don't know, maybe I should change and live a life full of ignorance watching tv in my underwear, drinking beer and farting !

usadreamliner
 
Springbok295
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RE: United Airlines The "U' Mistaken By A "tulip"

Mon Aug 14, 2006 11:43 pm

Quoting TAN FLYR (Reply 18):
For almost 40 years, no one can mistake this logo:

After 40 years AA are in dire need of an extreme makeover....
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N353SK
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RE: United Airlines The "U' Mistaken By A "tulip"

Tue Aug 15, 2006 12:14 am

Quoting Acyyc (Reply 27):
Has anyone else noticed that on some Northwest planes the logo points Northeast (if it were a map)? How could they let that slip? Arrgghh!

I guess you haven't noticed then that NW purposely did that so every little triangle points towards the front of the tail.
 
Boston92
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RE: United Airlines The "U' Mistaken By A "tulip"

Tue Aug 15, 2006 12:43 am

Quoting AY104 (Reply 32):
United's logo looks like two United U's.

That is exactly what I have always thought. Regardless, I always thought it was an effective logo.
Cheers,

Why the hell would their logo be a tulip?
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rikkus67
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RE: United Airlines The "U' Mistaken By A "tulip"

Tue Aug 15, 2006 1:59 am

Regardless of how a person interprets United's "U", I must agree that by cropping the "U", the effectiveness of the logo is lost. It is too bad that United didn't amalgamate more of the previous colourscheme into the new colours.... perhaps keeping the previous tail colours, while enlarging the current U to fill the tail, but not overlap it?
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vanguard737
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RE: United Airlines The "U' Mistaken By A "tulip"

Tue Aug 15, 2006 2:00 am

Quoting Springbok295 (Reply 34):

Maybe because I'm studying design? Maybe because I do care about the impact of a design on the public? I don't know, maybe I should change and live a life full of ignorance watching tv in my underwear, drinking beer and farting !

LOL...I wouldn't be surprised if you die by 30 from a heart attack. You are seriously like foaming at the mouth. You say you are studying design...well part of design is understanding the fact that people view things in different ways: it's called being human!

You're probably going to want to shoot me for thinking this, but I think the MEA Cedar tree logo looked more like a Christmas tree! Oh no! I'm going to go to hell for thinking something looks like something else!!  rotfl 


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Jamake1
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RE: United Airlines The "U' Mistaken By A "tulip"

Tue Aug 15, 2006 2:17 am

Quoting Springbok295 (Reply 34):
After 40 years AA are in dire need of an extreme makeover....

I couldn't agree more. It is outdated and style-less. (Hmmm...I suppose the name fits...).
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Boston92
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RE: United Airlines The "U' Mistaken By A "tulip"

Tue Aug 15, 2006 2:21 am

Quoting VANGUARD737 (Reply 38):
You're probably going to want to shoot me for thinking this, but I think the MEA Cedar tree logo looked more like a Christmas tree! Oh no! I'm going to go to hell for thinking something looks like something else!!

All it needs is a star at the top, but don't kill me if I use a star and you use an angel. We humans can't be diverse or different in any way Big grin
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RE: United Airlines The "U' Mistaken By A "tulip"

Tue Aug 15, 2006 2:26 am

Quoting RoseFlyer (Reply 6):
First of all, I never thought someone would post a picture of a flower in civil aviation.

As a landscape architect, I never thought my career would collide with my obsession, I am so happy it has, and now with my favorite airline!

Quoting RoseFlyer (Reply 1):
Northwest use to have a cool logo that had both the letters N and W and also pointed towards the northwest, but they recently modified it.

The old NW logo was much easier to understand was a great creative use of the N and W and the direction. Even if you don't regonize the direction, at least you get the NW. The new logo points northeast and I am sure the whole thing is lost on most people.
 
azstagecoach
Posts: 137
Joined: Thu Mar 23, 2006 11:55 pm

RE: United Airlines The "U' Mistaken By A "tulip"

Tue Aug 15, 2006 3:02 am

Quoting N600RR (Reply 22):
Quoting Lincoln (Reply 9):
Yeah, the simplicity and subtelty of that was amazing second only, perhaps, to the giant forward arrow in FedEx's logo.

I don't see it. Was the arrow part of the old livery?
 
asteriskceo
Posts: 435
Joined: Fri May 21, 2004 12:42 pm

RE: United Airlines The "U' Mistaken By A "tulip"

Tue Aug 15, 2006 3:08 am

 
ordryan28
Posts: 963
Joined: Mon Jul 17, 2006 2:24 am

RE: United Airlines The "U' Mistaken By A "tulip"

Tue Aug 15, 2006 3:12 am

Quoting Azstagecoach (Reply 42):

nope. it's on their current livery. i just realized there was an arrow there recently. it's white.
Whoever said winning is not everything never fought cancer.
 
Gr8Circle
Posts: 2383
Joined: Fri Dec 02, 2005 11:44 am

RE: United Airlines The "U' Mistaken By A "tulip"

Tue Aug 15, 2006 3:19 am

Quoting Acyyc (Reply 27):
Has anyone else noticed that on some Northwest planes the logo points Northeast (if it were a map)? How could they let that slip? Arrgghh!

Only after reading this thread I realised that the NW logo is supposed to contain a traingular pointer pointing north-west.....
 
Cactus739
Posts: 2245
Joined: Mon Jan 19, 2004 6:41 am

RE: United Airlines The "U' Mistaken By A "tulip"

Tue Aug 15, 2006 3:34 am

Quoting USADreamliner (Reply 12):
Why an AMERICAN CARRIER would display a tulip???? Get it?

I still don't understand your problem.

I have a solution....get out more.. Seriously.
You can't fix stupid.... - Ron White
 
rampart
Posts: 1798
Joined: Sun Aug 07, 2005 5:58 am

RE: United Airlines The "U' Mistaken By A "tulip"

Tue Aug 15, 2006 4:17 am

Quoting UA_727 (Reply 25):
.and for the record - I am so ill of what we at UA call "the sweep" - basically, the whole cropped U look - and while I am partial to the new aircraft livery, I absolutely hate the way the logo looks on most of the aircrafts' tails. Seriously, for those who don't know really to look for it, the tails look like they have three arbitrary, non-symbolic lines on them - how does that conjure up 'the airline that is uniting the world?...'

I think the same for TAP's new logo on the tail. Use of "negative space" is the new design fad, I think. Can't see the T-A-P unless you are very literal with Rorschach tests. Hopefully, the UU, "tulip", or whatever, is still recognizable enough to people who recognize airline branding. I never thought it looked like a tulip. (I always assumed it was a red U and a blue A, actually). Likewise, I never thought Pan Am's globe or Continental's original black or red ovaloid looked like "meatballs", at least not to this spaghetti connoisseur.

-Rampart
 
YULWinterSkies
Posts: 1266
Joined: Thu Jun 09, 2005 11:42 pm

RE: United Airlines The "U' Mistaken By A "tulip"

Tue Aug 15, 2006 4:21 am

I've never seen a tulip in the U, but I wonder about the U itself too... Although their new livery is kinda cool, I think the U is hard to see...
Good they got rid of the old "military" one, probably one of the ugliest livery ever...
When I doubt... go running!
 
Jamake1
Posts: 800
Joined: Mon May 17, 2004 2:30 pm

RE: United Airlines The "U' Mistaken By A "tulip"

Tue Aug 15, 2006 8:29 am

I was having dinner last night with a good friend of mine who is a partner in a prominent architectual and design firm in San Francisco. He's a United 1K as well and we were having a discussion about identity, design, and branding. He said that he very much likes the the "frosted UU" on the aircraft tails that reflect United's new identity. He said that the enlarged "UU" going beyond the boundaries, reflects a "bold" look. He also went onto say that having the logo ensquared and off center represented "movement in the right direction." He is impressed by the work that Pentagram did in creating this updated look and I was impressed with the way he was able to use his expertise to convey his satisfaction with it. I will have to admit, I did not like it at first, but it has grown on me over time.
United's B747-400. "She's a a cruel lover."