columba
Posts: 5085
Joined: Fri Dec 10, 2004 10:12 pm

Boeing Adds In German Magazines

Mon Aug 14, 2006 4:56 pm

Here is a little observation I have made the last couple of month.
Boeing did a couple of adds in German magazines over the last 2 years.
For a long time there had adds for the 787 Dreamliner, later as Lufthansa announced they were interested in the 747-8, the 787 adds were replaced with the 747-8 for some time. Now in the August issue of the Flug Revue there is an add about the "unbeatable" 777 freighter coincidencly a few weeks after Lufthansa Cargo has announced they were looking for a replacement for their MD 11Fs.
So these adds are deeply connected to Lufthansa up-coming fleet renewal.
Of course they won´t have a big effect on LH´s decision but it shows how much Boeing is working to get the deal. With these adds -not only in aviation magazines but in political and news magazines as well - they call attention to themself in the German public.
It will forever be a McDonnell Douglas MD 80 , Boeing MD 80 sounds so wrong
 
oldeuropean
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Joined: Thu May 19, 2005 5:19 pm

RE: Boeing Adds In German Magazines

Mon Aug 14, 2006 7:17 pm

Perhaps some BJs could find some interests but who of the average reader of political and news magazines cares about the adds or products of Boeing, Airbus or others? These adds make no sense.

Axel

[Edited 2006-08-14 12:22:21]
Wer nichts weiss muss alles glauben
 
TriStar500
Posts: 4411
Joined: Thu Nov 04, 1999 9:50 pm

RE: Boeing Adds In German Magazines

Mon Aug 14, 2006 7:19 pm

Where can these ads be found?
Homer: Facts are meaningless. You could use facts to prove anything that's even remotely true!
 
PanHAM
Posts: 9239
Joined: Fri May 06, 2005 6:44 pm

RE: Boeing Adds In German Magazines

Mon Aug 14, 2006 7:29 pm

What is the sense for a full page ad by Embraer, Hamburg Airport and Fraport then? If you live in Frankfurt you will not use HAM because they had that ad and living around HAM makes the yirport your natural choice.

This kind of advertising is for market shares and making a product known, that's all. The goal is that people recognize the product once it is in service.

.
Was Erlauben Erdogan!!!
 
columba
Posts: 5085
Joined: Fri Dec 10, 2004 10:12 pm

RE: Boeing Adds In German Magazines

Mon Aug 14, 2006 9:00 pm

Quoting TriStar500 (Reply 2):
Where can these ads be found?

Actually in all issues of the Aero International, Flug Revue (page 4 and 5 of the current issue) and I have seen them in "Spiegel" magazine.
Actually they all are pretty nice. If I would have a scanner I would post them.
It will forever be a McDonnell Douglas MD 80 , Boeing MD 80 sounds so wrong
 
TriStar500
Posts: 4411
Joined: Thu Nov 04, 1999 9:50 pm

RE: Boeing Adds In German Magazines

Mon Aug 14, 2006 9:13 pm

Then it must indeed be chiefly for brand promotion/ improvement of brand awareness. The actual political and industrial lobbying will be a lot more discrete (and provide more incentives to the decision makers).
Homer: Facts are meaningless. You could use facts to prove anything that's even remotely true!
 
columba
Posts: 5085
Joined: Fri Dec 10, 2004 10:12 pm

RE: Boeing Adds In German Magazines

Mon Aug 14, 2006 9:15 pm

Quoting TriStar500 (Reply 5):
Then it must indeed be chiefly for brand promotion/ improvement of brand awareness. The actual political and industrial lobbying will be a lot more discrete (and provide more incentives to the decision makers).

Maybe they are doing both  Wink
It will forever be a McDonnell Douglas MD 80 , Boeing MD 80 sounds so wrong
 
Cure
Posts: 220
Joined: Tue Sep 06, 2005 1:47 am

RE: Boeing Adds In German Magazines

Mon Aug 14, 2006 9:21 pm

Quoting Oldeuropean (Reply 1):
Perhaps some BJs could find some interests but who of the average reader of political and news magazines cares about the adds or products of Boeing, Airbus or others? These adds make no sense.

I think adds of such big realities (such as Boeing, oil companies...) are rather a power display than a try to sell more of their products. Airbus for example will care about these commercials (being "forced" to waste money to counterbalance them), and on every reader's mouth/speech an (admittedly poor) smalltalk can bring Boeing to anyone's ears...
A way of pressing...

Regards,

V
 
OldAeroGuy
Posts: 3304
Joined: Sun Dec 05, 2004 6:50 am

RE: Boeing Adds In German Magazines

Tue Aug 15, 2006 12:24 am

I've seen Airbus run TV commercials in markets where they were trying to make a sale.

For instance, in 1997, when they were trying to sell the A330 to Delta, Airbus ran a 30 sec ad on the local TV stations describing the virtues of no middle seat in Business or Coach. You had to wonder who they were directing this type of marketing to.
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