Here is a little observation I have made the last couple of month.
Boeing did a couple of adds in German magazines over the last 2 years.
For a long time there had adds for the 787 Dreamliner, later as Lufthansa announced they were interested in the 747-8, the 787 adds were replaced with the 747-8 for some time. Now in the August issue of the Flug Revue there is an add about the "unbeatable" 777 freighter coincidencly a few weeks after Lufthansa Cargo has announced they were looking for a replacement for their MD 11Fs.
So these adds are deeply connected to Lufthansa up-coming fleet renewal.
Of course they won´t have a big effect on LH´s decision but it shows how much Boeing is working to get the deal. With these adds -not only in aviation magazines but in political and news magazines as well - they call attention to themself in the German public.