bdak
Posts: 33
Joined: Tue Oct 18, 2005 12:38 am

Polish Airline Advertising

Tue Aug 22, 2006 10:44 pm

I am doing some research for a project and was wondering if anyone out there could point me in the direction of Polish airline advertising. If you are from Poland or have been to Poland recently could you tell me who advertises the most? And what do their ads look like? I mean, do they mostly show prices, or pictures of the aircraft etc? Any info you have would be fantastic!!
 
gilesdavies
Posts: 2274
Joined: Tue Dec 02, 2003 7:51 pm

Polish Airline Advertising

Tue Aug 22, 2006 10:47 pm

Wizz Air and Centralwings could be a good start and view their polish websites.

http://www9.centralwings.com/index.pl.shtml

http://wizzair.com/pl/index.shtml
 
Cubsrule
Posts: 11516
Joined: Sat May 15, 2004 12:13 pm

RE: Polish Airline Advertising

Wed Aug 23, 2006 4:11 am

There's surprisingly little airline advertising in Poland. Consider a couple of things. First, Polish people aren't especially conditioned to thinking about competition when purchasing travel. PKP and PKS, the state train and bus companies, respectively, each have virtual monopolies on most routes, and LO offers the only domestic service. Furthermore, a lot of Poles are priced out of air travel. A weekend in London courtesy of EasyJet, for example, will run about 1200 PLN, more than a month's wages for most Poles. Now, this is a bit over 200 pounds, well within reach of most Brits. So, a lot of air traffic is actually going to Poland rather than from. Just a couple of observations... I can dig for numbers to back them up a bit more if you'd like.
I can't decide whether I miss the tulip or the bowling shoe more
 
targowski
Posts: 123
Joined: Sun Aug 31, 2003 9:57 am

RE: Polish Airline Advertising

Wed Aug 23, 2006 6:09 am

Cubsrule:
i would have to respectfully disagree with some of your assumptions regarding polish purchasing power and travel from PL to other EU and european cities.

while its true that liesure travelers from LTN -WAW on easyjet might favor UK travelers if you look at purchasing power, i think polish people take those flights to commute to work sites while british/western european passengers are on holiday. this is especially true with regard to those countries that have relaxed the movement of labor for new EU countries like poland like ireland, UK and scandanavia. (check out ryanair's route map and you'll notice that most poland flights are to the UK, ireland and scandanavia and that these flights are from secondary polish cities like poznan and lodz)

i was in DUB in may of this year and the place is grawling with polish people under 35 who have come to work. as a polish born american, there is not a perfect american labor analogy, but i try to see it in some ways the way that mexico and latin america supply california and the southwest with abundant and cheap labor. (except that in the polish case, this labor is legal as a part of EU citizenship).
 
Cubsrule
Posts: 11516
Joined: Sat May 15, 2004 12:13 pm

RE: Polish Airline Advertising

Wed Aug 23, 2006 6:14 am

Quoting Targowski (Reply 3):
i was in DUB in may of this year and the place is grawling with polish people under 35 who have come to work

But the working in Britain and Ireland crowd (and it's really mainly Britain and Ireland, at least at the moment, because most young Poles speak at least some English) cannot be a very high-yielding clientale. I talked to many Poles who had done this or knew people who had and had taken buses or trains, and even some who had flown to TXL and taken the bus from there in order to save some money. I still contend that most of the air traffic is coming to Poland, not out of Poland.
I can't decide whether I miss the tulip or the bowling shoe more
 
Danny
Posts: 3714
Joined: Thu Apr 25, 2002 3:44 am

RE: Polish Airline Advertising

Wed Aug 23, 2006 4:15 pm

Quoting Cubsrule (Reply 4):
But the working in Britain and Ireland crowd (and it's really mainly Britain and Ireland, at least at the moment, because most young Poles speak at least some English) cannot be a very high-yielding clientale. I

You'd be very suprised. Check proces around Christmas on centralwings.com for example on DUB-GDN route.
 
StarGoldLHR
Posts: 1346
Joined: Mon Feb 16, 2004 1:29 am

RE: Polish Airline Advertising

Wed Aug 23, 2006 11:04 pm

Ryanair's website has 48,000 poles a month flying to/from the UK alone.
(look under press releases).

As I have a polish girlfriend I travel there nearly 10x a year..

From the horses mouth... she says..


People in Poland cannot afford to fly domestically plus it's a hassle, trains are easier. Most older poles have no where to go, or stay local.
Most of the younger people are traveling to the UK for work... these fly Centralwings, Wizzair, SkyEurope and Ryanair mostly.

Ryanair is the favoured as they fly to the most varied destinations.. all over the country to the UK... Most of the others tend to regionalise to Warsaw, Krakow or Katowice... and draw more tourists.. and still loads of Poles.

Advertising in Poland (especially Krakow, Warsaw and Rzeszow) is on billboards around the town, buses etc. Not too much on TV.

Most passengers 80% are Poles working in the UK and commuting to/from the UK to home... hence any Polish or UK holiday government holiday tickets are sold out months in advance.

One thing to note... Poles go on holiday to everywhere else in europe.. much less for work... Because of this flights to say Barcelona are more popular than Frankfurt (Ryanair pulled it's Rzeszow - Hahn flight for example)

For this reason.. it's Poland to the UK / Ireland for work and it undoubtably the most sold out.

Then it's Poland to european beaches..

If it's business travel then they fly by the majors Lot, AUA, LH etc..

I recently did a trip report on a ryanair STN-RZE flight.
In october I will be doing another STN-KRK and a Bydgoszcz flight.

FR2136 Ryanair STN - RZE (Rzeszow, Poland) 29th Ju (by StarGoldLHR Jul 5 2006 in Trip Reports)
So far in 2008 45 flights and Gold already. JFK, IAD, LGA, SIN, HKG, NRT, AKL, PPT, LAX still to book ! Home Airport LCY