b777a340fan
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Official Carriers Of The 2008/2012 Olympics?

Tue Aug 22, 2006 11:33 pm

Does anyone know whether an airline has won the specific right to call themselves the "Official carrier of the 2008 Olympics" and the "Official carrier of the 2012 Olympics", yet? Does anyone care to be the official carrier? What's the process? My guesses as as follows:

2008 Olympics in Beijing:

1) CX
2) Dragonair
3) China Airlines
4) Air China

2012 Olympics in London:

1) BA (favourite)
2) VS
3) BMI (long shot)
 
mhodgson
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RE: Official Carriers Of The 2008/2012 Olympics?

Tue Aug 22, 2006 11:40 pm

Emirates could do both; the fact that they are not based in the country an event is being held in doesn't seem to bother them too much - such as the World Cup in Germany.
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MRURUN
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RE: Official Carriers Of The 2008/2012 Olympics?

Tue Aug 22, 2006 11:42 pm

I read in the Business pages of a Sunday newspaper ages ago that BA were querying the actual monetary value of being the official carrier, or indeed, that it may be spilt between VS and BA.

I cant provide link, but it would be either the Observer, SUnday Times or Sunday Independent.

The VS/BA split was also rumoured in 2005, within BA, shortly after the 2012 games were awarded.

In terms of BJS, I would presume Air China over CX? But I cannot claim any informed knowledge into this!!!
 
MRURUN
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RE: Official Carriers Of The 2008/2012 Olympics?

Tue Aug 22, 2006 11:43 pm

Quoting Mhodgson (Reply 1):

Isnt official status award different in the Olympics in comparison to the World Cup/Rugby World Cup/Cricket World Cup?
 
carnoc
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RE: Official Carriers Of The 2008/2012 Olympics?

Tue Aug 22, 2006 11:50 pm

Air China had been granted 'Official Airline Partner of Beijing 2008 Olympic Games' years ago...

Regards.

[Edited 2006-08-22 16:52:10]
 
bnamaxx
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RE: Official Carriers Of The 2008/2012 Olympics?

Tue Aug 22, 2006 11:51 pm

My guess for Beijing would be Air China, possible China Eastern. Considering CX isn't a "homegrown" mainland airline, I can see one of the others getting the nod. Then again, it really depends on who is willing to shell out the most bucks. I'd have expected QF over AN in 2000 considering AN was relatively new in terms of international service. Hey who knows? It might be Easyjet 2012.
 
wedgetail737
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RE: Official Carriers Of The 2008/2012 Olympics?

Wed Aug 23, 2006 12:33 am

Hey! What about 2010 Winter Olympics????
 
kaitak744
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RE: Official Carriers Of The 2008/2012 Olympics?

Wed Aug 23, 2006 1:09 am

Quoting Carnoc (Reply 4):
Air China had been granted 'Official Airline Partner of Beijing 2008 Olympic Games' years ago...

There already are aircraft painted in the Beijing 2008 colors for Air China.


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So, just to make a list:

2000 Ansett Australia
2002 Delta
2004 ?
2006 Alitalia?
2008 Air China
2010 Air Canada?
2012 British Airways?

Can someone complete this list?
 
YULWinterSkies
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RE: Official Carriers Of The 2008/2012 Olympics?

Wed Aug 23, 2006 1:15 am

Quoting B777A340Fan (Thread starter):
1) CX
2) Dragonair
3) China Airlines

Errr... expect also Iran Air to be the official airline of the next Olympics in the USA...

Quoting Kaitak744 (Reply 7):
2010 Air Canada?

I hope so...
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bnamaxx
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RE: Official Carriers Of The 2008/2012 Olympics?

Wed Aug 23, 2006 1:46 am

I would assume 2004 in Athens was Olympic Airlines. I have a timetable promoting the games, but I don't think it says "Official Airline". As far as 2006 in Turin, not sure if I ever saw anyone promoting that. I can't say for certain, but I would think that the selling of sponsorships is up to the host cities and not the IOC.
 
Humberside
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RE: Official Carriers Of The 2008/2012 Olympics?

Wed Aug 23, 2006 3:11 am

I would say Virgin Atlantic, or one of the Middle Eastern Carriers for 2012. As has been posted earlier, BA dont seem that interested in being London 2012's official carrier and think they can gain benefits from the Olympics without being the official carrier
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MRURUN
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RE: Official Carriers Of The 2008/2012 Olympics?

Wed Aug 23, 2006 3:15 am

spot on humber! Pax will equate London 2012 with BA anyways. I'm not sure about the EK type sponsorship though, I'm sure that its different to the BallCups (rugby etc) which are basically just sponsor orientated. I'm sure that part of the whole Olympic ideal is as a vehicle to promote that nation within the aims of the organisation.

Mind you, would VS have the equip to do it solo?
 
Humberside
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RE: Official Carriers Of The 2008/2012 Olympics?

Wed Aug 23, 2006 3:24 am

Dont induvidual countries arrange their own transport? I think the UK used CY/ECA/Hellas Jet in 2004 for the Athens Olympics. So do the official airlines of the games actaully ever have to provide an aircraft for official purposes?
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CXA330300
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RE: Official Carriers Of The 2008/2012 Olympics?

Wed Aug 23, 2006 3:24 am

Air China has already been declared the official airline for '08.

I imagine it would be AC in 2010 and BA in 2012, BA was a big sponsor of London 2012.
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bobnwa
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RE: Official Carriers Of The 2008/2012 Olympics?

Wed Aug 23, 2006 5:53 am

Quoting MRURUN (Reply 2):
read in the Business pages of a Sunday newspaper ages ago that BA were querying the actual monetary value of being the official carrier

I'll bet they found out the monetary value being the official carrier was virtually zero. Why would they gain any additional business because they were the "official carrier".
 
sebring
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RE: Official Carriers Of The 2008/2012 Olympics?

Wed Aug 23, 2006 5:59 am

I'm not sure Air Canada will spend the money on an Olympic sponsorship. Generally speaking there is a view in AC that it will get the business that comes with being the largest international carrier by far in YVR. This is what happened when it gave up the sponsorship of the Montreal Grand Prix. It still got the same business it was able to generate during its sponsorship years. Westjet could make the investment, but it, too, would be hardpressed to quantify a payoff - business that would accrue from being the official carrier of the 2010 Games. My suspicion is that both were approached and found the pricetag too high.
 
cwldude
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RE: Official Carriers Of The 2008/2012 Olympics?

Wed Aug 23, 2006 8:08 am

I don't see the big deal in being an official carrier for the Olympics, in terms of being a flagship carrier anyway, as said in numerous posts, people are going to automatically think of BA when planning travel to 2012 in London! So why wouldn't an airline that's not so well known (or even just not automatically associated with flights to the UK) to be the main carrier?

I know you may think Im being biased... but maybe Thomsonfly? (especially if they're re-re-branded Britannia Airways ((as rumoured))).

However, if I was an Olympics Ambassador, I'd rather each country have their own carrier bring them over. It looks good if the Australian team come in on Qantas, if the USA team come in on American/United/Continental, etc. etc.

I think the obvious choice would be BA and/or VS though!
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deltadude8
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RE: Official Carriers Of The 2008/2012 Olympics?

Wed Aug 23, 2006 8:29 am

I think in the when the Olympics are in the United States it means more to be the official carrier for the Olympic Games...the US is the only country where I can't automatically think of a front runner if the games were held here...
 
yeggerman
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RE: Official Carriers Of The 2008/2012 Olympics?

Wed Aug 23, 2006 9:59 am

Quoting Sebring (Reply 15):
I'm not sure Air Canada will spend the money on an Olympic sponsorship. Generally speaking there is a view in AC that it will get the business that comes with being the largest international carrier by far in YVR. This is what happened when it gave up the sponsorship of the Montreal Grand Prix. It still got the same business it was able to generate during its sponsorship years. Westjet could make the investment, but it, too, would be hardpressed to quantify a payoff - business that would accrue from being the official carrier of the 2010 Games. My suspicion is that both were approached and found the pricetag too high.

I don't think either will take the title of Olympic sponsor, but both will most defiantly reap the rewards of domestic travel, and funnelling Canadians to YVR for this, so for them, the payoff is going to be there either way, so why waste the money to be a official sponsor.
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kaitak744
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RE: Official Carriers Of The 2008/2012 Olympics?

Wed Aug 23, 2006 3:18 pm

Quoting CXA330300 (Reply 13):
BA was a big sponsor of London 2012.

Both BA and VS "sponsored" the game before they began. They painted the titles "back the bid" near the tails of all their aircraft. So, it is not like they were very eager to do anything.

By the way, if neither BA, VS, or BMI choose to be the official airline, will the British government / London city government end up choosing themselves?
 
Humberside
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RE: Official Carriers Of The 2008/2012 Olympics?

Wed Aug 23, 2006 8:26 pm

Quoting Kaitak744 (Reply 19):
Both BA and VS "sponsored" the game before they began. They painted the titles "back the bid" near the tails of all their aircraft. So, it is not like they were very eager to do anything.

It makes more sense to do that than be the official airline. By supporting the successful bid they have gained a lot of extra passengers in summer 2012 - far more than they would by paying to be the official airline of the games
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scouseflyer
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RE: Official Carriers Of The 2008/2012 Olympics?

Wed Aug 23, 2006 8:48 pm

Quoting Kaitak744 (Reply 19):
By the way, if neither BA, VS, or BMI choose to be the official airline, will the British government / London city government end up choosing themselves?

Comeon could you imagine SRB not taking up the opportunity to be the "official airline"!
 
StarGoldLHR
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RE: Official Carriers Of The 2008/2012 Olympics?

Thu Aug 24, 2006 12:12 am

Quoting YULWinterSkies (Reply 8):
Errr... expect also Iran Air to be the official airline of the next Olympics in the USA...

Shared with Saba Air who paints their 707 in official Olympic colours.
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RayChuang
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RE: Official Carriers Of The 2008/2012 Olympics?

Thu Aug 24, 2006 12:20 am

For 2008, Air China would be the obvious choice for official Olympics airline.

But for 2012, the split between British Airways and Virgin Atlantic Airways isn't such a far-fetched idea. That way, by having two airlines be the official Olympics airline that cuts the cost of being the "official" airline in half.
 
vv701
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RE: Official Carriers Of The 2008/2012 Olympics?

Thu Aug 24, 2006 5:13 am

The International Olympic Committee appoints Official Sponsors. Only one company is allowed in each of the categories. So, for example, at Athens 2004 VISA and not MasterCard od Amex provided the ATMs in the Olympic village and at the stadia; CoCa-Cola and not Pepsi was on sale at the stadia and was provided in the Olympic Village; Hyundai and not Ford provided 3,500 cars for transportation.

Each of these and the other sponsors paid a large amount of money (c $20 million?) for the exposure they got. In return they were allowed to use the Olympic Rings on their products and got product and advertising exclusivity within the Olympic stadia and village.

Each sponsor was in a defined category. So at Athens Swatch provided the time keeping equipment, Panasonic the giant stadia TV screens and Xerox provide free duplication facilities for administrators, competitors, the press and others including hard copy results. Some were less obvious. So while Kodak provided digital and other imaging services for accredited photographers, they also provided digital diagnostic imaging equipment in the athletes and general medical centres, while MacDonald's had a restaurant in the village in addition to the stadia.

All of this is discussed at:
http://multimedia.olympic.org/pdf/en_report_808.pdf
But no mention of an airline.

Of course BA and VS were 'Premier Partners' to the London 2012 Bid supporting the London Bid Committee, but note the absence of the Olympic rings:

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Similarly for Sydney 2000 BA sponsored the British Olympic team, but again, no rings:

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However I seem to recall that at the time of the Atlanta Games certain Delta aircraft carried small stickers with the Olympic rings and certainly Air China has small Olympic Rings on its sticker:

I can see that whereas Swatch can time everyone in a timed event and Hyundai cars can transport officials and athletes from all countries, no airline can possibly serve all countries from Albania to Zambia or Australia to Zimbabwe. So this may be the reason that there is (possibly?) no Official Airline. Or is there?
 
DeltaRules
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RE: Official Carriers Of The 2008/2012 Olympics?

Thu Aug 24, 2006 12:14 pm

Quoting Kaitak744 (Reply 7):
2000 Ansett Australia
2002 Delta
2004 ?
2006 Alitalia?
2008 Air China
2010 Air Canada?
2012 British Airways?

1996 Delta

Quoting VV701 (Reply 24):
However I seem to recall that at the time of the Atlanta Games certain Delta aircraft carried small stickers with the Olympic rings

Below the "LTA" in Delta

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blueflyer
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RE: Official Carriers Of The 2008/2012 Olympics?

Thu Aug 24, 2006 1:11 pm

Quoting RayChuang (Reply 23):
For 2008, Air China would be the obvious choice for official Olympics airline.

It wouldn't be, it is, it's a done deal.
http://en.beijing2008.com/90/53/column211995390.shtml

Quoting Sebring (Reply 15):
I'm not sure Air Canada will spend the money on an Olympic sponsorship

It's getting pretty late anyways. It may not seem like it, but four years to plan a global marketing campaign around the title of official carrier (or official anything) of the Olympic games is not much time. If any airline is to jump in, it needs to do so yesterday.

In fact, 2006 is the first of 8 years for the contract of so-called "host partners" (highest ranking sponsors short of worldwide sponsors a la McDonald's) for Vancouver 2010 and no airline has signed on. I think what's left for a Canadian airline is a more minor role in Vancouver 2010 or an offcial Team Canada carrier designation.

Quoting Kaitak744 (Reply 19):
By the way, if neither BA, VS, or BMI choose to be the official airline, will the British government / London city government end up choosing themselves?

Choosing themselves what? The official carrier? If no one comes forward to be the official carrier, then there's no official carrier. Nowhere in the IOC rules does it mandate that each game has to have an official carrier.

Quoting RayChuang (Reply 23):
But for 2012, the split between British Airways and Virgin Atlantic Airways isn't such a far-fetched idea. That way, by having two airlines be the official Olympics airline that cuts the cost of being the "official" airline in half.

Ain't gonna happen. It doesn't make sense commercially for both BA and VS, as people will inevitably be confused as to who is the genuine Olympic carrier, diluting all the positive halo that the title confers. It doesn't make sense for the IOC to allow such a split either, because if they do, perhaps McDonald's is going to ask for a discount because it doesn't want to be the official junk food supplier in the 10 countries where it doesn't have an outlet, China Mobile is going to demand to be an official host partner at a discount because it doesn't offer its services to most other countries of the world, etc...

What would be more likely is for one carrier to become the official carrier, and for the other to mount a smart, agressive and slightly misleading campaign around the Olympic games (without ever using overt Olympic symbols) and steal the official carrier's thunder (Nike and Adidas have been playing this game for years).

Quoting VV701 (Reply 24):
Of course BA and VS were 'Premier Partners' to the London 2012 Bid supporting the London Bid Committee, but note the absence of the Olympic rings:

You need IOC approval to use the rings for marketing purposes. Such approval isn't granted to bid partners, only to host city partners. The IOC is *very* agressive in protecting the use of its trademarks.

It is said unofficially that one of the reasons the New York 2012 bid had such lukewarm support from the IOC is because the IOC was rightly pissed at USOC for not protecting its trademarked olympic rings (USOC is the legal representative for trademarks, among other things, of IOC in the US). During its re-election campaign, Bush had an advert using the olympic rings, without approval. People in Geneva were furious that USOC didn't do anything to stop unauthorized use of the rings, and in a political campaign, none the less, when IOC tries very hard (and fails) to appear above politics.
Recep Tayyip Erdoğan has no clothes.
 
Stealthz
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RE: Official Carriers Of The 2008/2012 Olympics?

Thu Aug 24, 2006 1:47 pm

Not sure it is all worth it.. IBM pulled out of the Olympics after the Salt Lake City winter games largely because the huge investment in money and resources bought so little payback. And who can name the company that provides IT services to the Olympics now?? Thought so!!

Quoting VV701 (Reply 24):
advertising exclusivity within the Olympic stadia and village.

One of the issues stated by IBM at the time they pulled out was how restrictive and limited these advertising opportunities are.

Things might be slightly different for a consumer company like Coca Cola that can put the rings on many millions of product containers and packaging
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kaitak744
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RE: Official Carriers Of The 2008/2012 Olympics?

Thu Aug 24, 2006 2:29 pm

Quoting BlueFlyer (Reply 26):
Choosing themselves what? The official carrier? If no one comes forward to be the official carrier, then there's no official carrier. Nowhere in the IOC rules does it mandate that each game has to have an official carrier.

I see, sorry about that.
 
QXatFAT
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RE: Official Carriers Of The 2008/2012 Olympics?

Thu Aug 24, 2006 2:44 pm

Air China would be awesome! I wont fly them to China though. I think I might be flying the good ol powder blue (Korean). I have an oportunity to work in Tanjin, China during the olympics and help out with the sweet sport of Ping Pong  Smile. We will see if everything works out fine for this.

Kyle
Don't Tread On Me!
 
blueflyer
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RE: Official Carriers Of The 2008/2012 Olympics?

Fri Aug 25, 2006 1:07 am

Quoting StealthZ (Reply 27):
And who can name the company that provides IT services to the Olympics now?? Thought so!!

Atos Origin doesn't give a damn that a housewife in Peoria or a bushman in Alice Springs doesn't even know that it exists, but let me assure you that, between articles and ads in trade magazines, every CIO and CTO in the world knew about Atos in Athens or Turin, and will know about Atos in Beijing. And that is exactly what matters when negotiating an outsourcing contract with a Fortune 500 company. Supposing that Atos runs Beijing well, there is no more prestigious reference that IBM, Deloitte or McKinsey can come up with.

[Disclaimer: I work for one of the companies above, but I only watch the Olympics on tv]

[Edited 2006-08-24 18:10:52]
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mcr
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RE: Official Carriers Of The 2008/2012 Olympics?

Fri Aug 25, 2006 2:00 am

VV701... no rings? Look closer... right there on the tail!
 
Stealthz
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RE: Official Carriers Of The 2008/2012 Olympics?

Fri Aug 25, 2006 7:14 am

Quoting BlueFlyer (Reply 30):
Supposing that Atos runs Beijing well, there is no more prestigious reference that IBM, Deloitte or McKinsey can come up with.

Apparently IBM didn't see it quite that way but good luck to Atos Origin I hope the return is what they are looking for. If they are the IT providor at Beijing they will by then know what they are in for, being their 3rd games.

Cheers.

Disclaimer: same as BlueFlyer
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slcdeltarumd11
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RE: Official Carriers Of The 2008/2012 Olympics?

Fri Aug 25, 2006 12:10 pm

Delta had the olympics for both Atlanta and Salt Lake City. NYC tried to get the olympics. Next they need to get the olympics in CINCINNATI (CVG) to get the delta hubs covered. LOL yeah right i dont think the olympics will be coming to cincinnati ohio.....ever
 
KLM685
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RE: Official Carriers Of The 2008/2012 Olympics?

Fri Aug 25, 2006 12:58 pm

Beijing 2008:

Emirates :P

Vancouver 2010:

Emirates

South Africa 2010:

Emirates

London 2012:

Emirates

:P

hahaha I wouldn't be surprised. Although it's a good thing the gave it to Air China, makes much more sense than CX. Being CX based in Hong Kong, is not really "chinese".

Vancouver is an obvious, being Air Canada the official carrier for those olympics. As Well as South African with South Africa's World Cup.

The one interesting thing to see is who is getting London's...


cheers!
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