It's finally confirmed. MH
MAS, Virgin Blue launch new interline, velocity partnership
By Tamimi Omar
Malaysia Airlines System Bhd (MAS) and Virgin Blue yesterday signed a comprehensive interline agreement to provide travellers with seamless connectivity between 22 Australian cities and centres.
Phase one included MAS’ international flights departing from and arriving at Sydney, Melbourne and Brisbane, followed by Adelaide and Perth, MAS said in a statement on Aug 29.
The new partnership, effective Sept 1, 2006, was signed in Sydney by Virgin Blue chief executive, Brett Godfrey, and MAS’ managing director Idris Jala.
Idris said: “We are truly delighted with this partnership as it is testimony that full-frill and low-fare airlines can indeed team up for seamless passenger connectivity.”
“It means our passengers can now travel to and from any point on our existing network to many parts of Australia on a single ticket issued by MAS,” he said.
Idris said the partnership was in line with MAS’ hub-and-spoke strategy and a significant development of the ‘Winning Coalitions’ thrust of its business turnaround plan.
“Through this partnership we can now expand our market base without the need to increase point-to-point operations,” he said.
Godfrey said, “Our partner Malaysia Airlines has been progressive and instrumental in this project and has helped achieve an exceptionally complex integration of vastly different reservations systems and processes.”
He said an estimated two million to three million domestic flights within Australia were taken each year by travellers connecting with or arriving on international flights to and from Australia.
“It’s a stand out area of opportunity for Virgin Blue and we are very pleased to be taking this significant step with MAS,” Godfrey said.