SInGAPORE_AIR
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China Southern Airlines Unveils New Uniforms

Tue Aug 29, 2006 4:08 pm

GUANGZHOU, China, August 28, 2006 - China Southern Airlines, (NYSE: ZNH, HKSE:1055, SHA: 600029) - www.cs-air.com/en - with the largest and most technically advanced aircraft fleet in The People's Republic of China is pleased to unveil a chic new collection of Flight Attendant uniforms that would turn heads from the catwalk of any Paris or New York fashion show.

Starting August 28th, China Southern will “send an unmistakable message to the airline world that we have arrived on the global stage … and we are here to stay,” said Mr. He Zong Kai, Vice President, China Southern Airlines.

Mr. He added that, “gone are the old days of Militaristic-style uniforms of one solid color. China Southern has arrived on the International jet set and our new look is a bold statement to say this is who we are in our China Southern Airlines and we are proud of our airline and our people. And we have every right to be. The more than 40,000 staff of China Southern has worked diligently to build our airline company into one of the world’s best … now is the time to strut our stuff!”







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LH417AF025
Posts: 181
Joined: Sun Jan 29, 2006 7:56 am

RE: China Southern Airlines Unveils New Uniforms

Tue Aug 29, 2006 8:58 pm

not too crazy about the scarf, but i like.
 
MCOflyer
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Joined: Tue Jun 13, 2006 5:51 am

RE: China Southern Airlines Unveils New Uniforms

Tue Aug 29, 2006 9:10 pm

I think they look good. Can someone verify what red & blue stand for?

MCOflyer
Never be afraid to stand up for who you are.
 
rb211-524h
Posts: 48
Joined: Wed Nov 17, 1999 8:16 pm

RE: China Southern Airlines Unveils New Uniforms

Tue Aug 29, 2006 9:15 pm

drool.... gotta give them a go next time =) I've been brought up on a diet of Singapore and Cathay girls and I have to say this uniform and the flight attendants wearing them don't look too bad at all. Although the homogenous China Southern look is reminiscent of JAL and ANA from a few years back.
 
jaysit
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Joined: Thu Jun 01, 2000 11:50 pm

RE: China Southern Airlines Unveils New Uniforms

Tue Aug 29, 2006 9:24 pm

A bit Stepford Wife-ish, but better than the polyester blue sacks worn by FAs here in the US.

Besides, those pretty Chinese women would look great in anything.
Atheism is Myth Understood.
 
Motorhussy
Posts: 3293
Joined: Thu Mar 30, 2000 7:49 am

RE: China Southern Airlines Unveils New Uniforms

Tue Aug 29, 2006 9:41 pm

Doesn't really do it for me compared to what was on display at China's Fashion Weeks recently.

Shanghai



Beijing



Regards
MH
come visit the south pacific
 
Ryanair!!!
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RE: China Southern Airlines Unveils New Uniforms

Wed Aug 30, 2006 8:43 am

It looks rather normal, if u ask me. If they want to do away with the military styled uniforms, they should do away with the head wear.

I am not blown away... Maybe I am too used to SQ/MH/GA/TG etc...
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Aeroflot777
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RE: China Southern Airlines Unveils New Uniforms

Wed Aug 30, 2006 10:03 am

I love it, minus the scarf. The scarf doesn't go. But I love the retro-style head wear. Kind of symbolic for FAs, I wish more airlines had them. China Southern are definitely on the rise. Can't wait for them to join SkyTeam!

Aeroflot777
 
NZFan
Posts: 74
Joined: Sat Mar 25, 2006 5:24 am

RE: China Southern Airlines Unveils New Uniforms

Wed Aug 30, 2006 2:24 pm

i'm not sure about the stripes one the skirts and the one button jacket
 
NZ747
Posts: 849
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RE: China Southern Airlines Unveils New Uniforms

Wed Aug 30, 2006 8:59 pm

Much nicer than the 'ambulance driver' uniforms they wore when I flew with them a year ago.
NZ747
 
ardian
Posts: 503
Joined: Fri Oct 06, 2000 3:15 am

RE: China Southern Airlines Unveils New Uniforms

Wed Aug 30, 2006 11:19 pm

There was nothing wrong with the old one if you ask me:

The new uniform in combination with the trousers looks very strange.
 
AirWillie6475
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RE: China Southern Airlines Unveils New Uniforms

Wed Aug 30, 2006 11:45 pm

Add another 50 to 100 pounds and add about 20 more years of age and that's what we get here in the states.
 
FLYACYYZ
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RE: China Southern Airlines Unveils New Uniforms

Thu Aug 31, 2006 12:35 am

Flew them domestically throughout China on a holiday, and they were actually quite enjoyable. Don't know why I remember this  crazy  but the skirts are very similar in pattern to their In-flight blankets.
Above and Beyond
 
Motorhussy
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RE: China Southern Airlines Unveils New Uniforms

Thu Aug 31, 2006 1:39 am

Quoting FLYACYYZ (Reply 12):
but the skirts are very similar in pattern to their In-flight blankets.

Being very frugal perhaps; cutting from the same cloth.

MH
come visit the south pacific
 
david31998
Posts: 75
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RE: China Southern Airlines Unveils New Uniforms

Thu Aug 31, 2006 4:45 am

Quoting AirWillie6475 (Reply 11):
Add another 50 to 100 pounds and add about 20 more years of age and that's what we get here in the states.

That won't happen in China. There the girls must be very young and beautiful to be given future consideration for the job. China is still very much male dominated, and woman are valued mostly for beauty, not ability. If FAs gain a little weight or start to show a little age and they are out the door. They are paid good money compared to most jobs in China. But their tenure is very short.
 
supa7E7
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RE: China Southern Airlines Unveils New Uniforms

Thu Aug 31, 2006 4:57 am

Cute  Smile

Those girls are too young for any other description.
"Who's to say spaceships aren't fine art?" - Phil Lesh
 
BMIFlyer
Posts: 8065
Joined: Mon Feb 23, 2004 7:11 am

RE: China Southern Airlines Unveils New Uniforms

Thu Aug 31, 2006 5:12 am

Very cute, i like em  Smile



Lee
Sometimes You Can't Make It On Your Own
 
Reggaebird
Posts: 886
Joined: Tue Nov 02, 1999 7:43 am

RE: China Southern Airlines Unveils New Uniforms

Thu Aug 31, 2006 5:46 am

I find it surprising that there are no F/A uniforms for male F/A's. Does China Southern not have any male F/A's?

Reggaebird
 
RedDragon
Posts: 1096
Joined: Sat Jul 03, 2004 2:24 am

RE: China Southern Airlines Unveils New Uniforms

Thu Aug 31, 2006 6:14 am

The first photo in the opening post shows them off best - you can't see the dodgy 80s skirt fabric...

Presumably this is part of China Southern's Olympics branding drive.
 
kulatict
Posts: 107
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RE: China Southern Airlines Unveils New Uniforms

Thu Aug 31, 2006 6:47 am

what's up with those stripes on the skirt?
 
starguy
Posts: 249
Joined: Sat Dec 17, 2005 10:44 pm

RE: China Southern Airlines Unveils New Uniforms

Thu Aug 31, 2006 7:03 am

I think that it looks vile and dated, not retro, not vintage, just old. The hat is disgusting and don't even get me started on that neck scarf! Truly disappointing for a new uniform.

Now Korean Airlines have got the right idea. Their new uniform is so sharp and stylish.
 
lizzard71
Posts: 15
Joined: Wed Mar 30, 2005 1:13 pm

RE: China Southern Airlines Unveils New Uniforms

Thu Aug 31, 2006 11:47 am

Quoting AirWillie6475 (Reply 11):
Add another 50 to 100 pounds and add about 20 more years of age and that's what we get here in the states.

Best laugh I have had all day.
Thanks.
:D
 
airnewzealand
Posts: 2310
Joined: Sat Oct 21, 2000 6:00 pm

RE: China Southern Airlines Unveils New Uniforms

Thu Aug 31, 2006 2:41 pm

Agreed Korean Air's uniform is fantastic!!!!

I like this uniform...bar the scarf and the Pants. The pants look like crap...

the stripes i think work well with the whole idea...

just imagine 18 of these girls walking together through the arrivals hall, and then theyll stand out...they will then look stylish, sophisticated, and BEAUTIFUL!!!!!

Cheers


PS: Who has the purple uniform within China?? is it China Eastern?? Whenever im in SHanghai i see them walking through...it looks nice but dated!
 
CXtra
Posts: 255
Joined: Mon Jan 23, 2006 6:25 pm

RE: China Southern Airlines Unveils New Uniforms

Thu Aug 31, 2006 4:25 pm

Personally, I don't really like the new design, especially the skirts. They've recognised that the old uniform sent out the wrong message of 'old' China, but haven't incorporated much character into the new one. It looks like they've thought about what might be perceived as attractive in the west but haven't left any hint of their heritage in it. In my view, the result is rather plain. CX have done a great job of retaining Asian touches in their stylish red uniforms.
Cathay Pacific, Now you're really flying
 
cx777fan
Posts: 285
Joined: Sat Feb 26, 2005 5:22 pm

RE: China Southern Airlines Unveils New Uniforms

Thu Aug 31, 2006 6:07 pm

Quoting RB211-524H (Reply 3):
Although the homogenous China Southern look is reminiscent of JAL and ANA from a few years back.

My thoughts exactly. It's all a bit blah and mediocre IMHO. The skirts are just wrong, and the jackets are too 80s. Agreed however that it's a step up from the navy pant-suits worn by grumpy american FA's.
 
chinaeastern
Posts: 320
Joined: Sun Apr 18, 2004 2:09 am

RE: China Southern Airlines Unveils New Uniforms

Thu Aug 31, 2006 9:15 pm

Quoting Airnewzealand (Reply 22):
PS: Who has the purple uniform within China?? is it China Eastern?? Whenever im in SHanghai i see them walking through...it looks nice but dated!

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u mean this?
MU. nothing really flash but i like the details

CZ's uniform?
nah. it looks like that both CA and MU have better uniforms than CZ. the scarf is just wrong.
i know that both CA and MU tried to introduced a chinese styled uniform aomewhere in the past but neither worked. the issue is that the traditional chinese colour elements are too out standing and bright red and bright gold are not something to be introduced to a confined environment. and traditional women's wear just somehow lacks the look of professionalism

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