The old all white livery was introduced in the early 90's because World flew a tremendous number of HAJ
flights for different countries. These included Garuda, MAS and Air Asia. By using the current paint scheme, all they had to do was to slap a new decal displaying the carrier they were flying for and be done with it. More than once though an aircraft would show up over in the Far East with most of the decal having been blown off. They also flew quite a few ops for scheduled carriers such as MAS, MASKargo, PAL, El Al and Aer Lingus. The aircraft for El Al and Aer Lingus were painted in those carriers livery, but the others remained white with decals applied over the "World". In fact N272WA was painted dark green and wore full Aer Lingus livery until its' final flight for that airline. Rather than repaint it back to the World white, it was left in the green livery with World decals over the former Aer Lingus livery. This worked fine until the U.S. started sending troop movements to the Mid East via SNN
and the locals questioned why an "Aer Lingus" aircraft was being used to support a war. Caused quite an uproar, so much that we repainted it back to the all white livery.
There was a movement for the past several years, particularly from the pilot group to go back to the boomerang livery, but it was always rejected until they finally gave in with N803. The main reason for that change was to commemorate the last flight out of Saigon, not that management had a sudden change of heart. It was purely for the P.R.
I agree with Bill that the red, white and blue is a great idea as most of World's revenue comes from AMC. I also have always felt that NAA had one of the nicest liveries in the air.
The fact that World had 13 consecutive profitable quarters is a tribute to all the folks that work there. BUT, that string will come to an end in the second quarter of this year. With AMC slowly dismantling its' Fixed Buy awards, a huge amount of revenue will be forever lost. That, coupled with the fact that the MD
-11 is fast becoming a "dinosaur" in the passenger aircraft category will put some severe constraints on World being able to continue the stellar performance they have had over the past several years. A few football charters and a short State Farm program don't really support the need for an aircraft of that size, which is one reason you see most of the "new" flying being awarded to NAA. Having said that, World is 58 years old and has always managed to come through even during the toughest of times. They have some of the most talented individuals I have had the opportunity to work with and I'd love to see them continue on for another 58 years.
Best of luck World,