I don't want to hijack this thread, but I guess I can comment on KK
Because of what I do for a living (i deal with business models), I guess I can say, that KK
's business model is vulnerable, especially after they parted away from Oger.
Turkey has one big legacy carrier, with very strong branding, and dedicated customers. Turkey has two real LCCs, one is quite "a la turca", that is very Turkish in the way they do things, Onur, and the other, EasyJet like Pegasus.
Onur directly aims at the "bus crowd" in Turkey. Medium-low income citizens, that do not care about service on board, that dont care about all the internet services etc. The only concern for this market is price, as long as they fly cheap, they'd fly, otherwise they'd take the bus. Onur uses second hand aircraft in high density configuration (i.e. charter aircraft), hence they can perform dual international charter and low cost domestic ops.
Pegasus targets a different segment; a segment that is very price-sensitive, yet cares about service, promptness, value-added services (internet check-in etc.).
They are all legitimate business models. Now, what is KK
's business model?
Are they LCC? Are they legacy?
Some forty percent of their operations were charter last year, but they have a customer legacy system called Jetmil. They are using CRJs, which have a higher per seat operational expenses, but they charge less than Turkish (flying a 734/320 at a min) on the same route.
They have a business class, (called Club Class) but no lounges, no special amenties etc are offered.
They first said that they will fly intercontinental, now their plan is A320s and CRJs.
What I am saying is that they need to make up their minds. (that's my opinion at least)
If they want to be like TAM in Brazil or Aegean in Greece (this is the closest model I can relate to), that is perfectly fine, but there's one problem:
Unlike TAM or Olympic, Turkish is doing good.