|Quoting RICguy (Reply 9):|
The billboards are also very hard to read and you can barely make out the jetBlue name. They need to advertise on TV, especially during the heavily watched local and national news hours 5pm-7pm.
The billboards have been resembling the new ad campaign (Dear Richmond,....Sincerely, jetBlue) which is not a bad campaign, but the older billboards (similar to the jetBlue AMEX card...bright yellow background with large blue font/type) definitely stands out more!
As far as advertising on TV
...jetBlue used to run many more TV
commercials. Now all I see is once in a blue moon even in NY - when the new campaign debuted, they had very large number of commercials on TV
- I saw at least 2-3 a day plus radio commercials about 4-6 months ago for a 1-month period. I believe their ad budget is around $25 million this year, which is small if you think about it. It costs more to attract new customers than to retain current ones, however - they should definitely spend the bulk of their money in somewhat newer markets to attract more customers. jetBlue relies heavily on word of mouth, which is important, however they must advertise more in new markets!