worldtraveler
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DL Orders True BE Lie Flat Seats On 777LR

Tue Oct 10, 2006 9:36 pm

Press Release Source: Delta Air Lines, Inc.

Delta First U.S. Carrier to Announce True Lie-Flat Seats in International Business Class
Tuesday October 10, 8:00 am ET
Delta to introduce fully-horizontal personal sleeper suite in early 2008, giving international customers more privacy, space, and ultimate comfort


ATLANTA, Oct. 10, 2006 (PRIMEZONE) -- Delta Air Lines invites international customers to stretch out and lie flat, as the first U.S. airline to announce fully-horizontal personal sleeper suites in BusinessElite. Delta will introduce seats by Contour Premium Aircraft Seating in early 2008, when the airline takes delivery of two new Boeing 777 Long Range (LR) aircraft. The sleeper suites will also feature Delta's industry-leading entertainment system offering on-demand, digital video and music at every suite.
``As we continue to grow to ultra long-haul destinations across Asia, Africa, and the Middle East, we want to give our valued business class customers the utmost in comfort and entertainment,'' said Jim Whitehurst, Delta's chief operating officer. ``The experience we're creating for premium international travelers will offer an unmatched combination of privacy and comfort with the option to lie completely flat, unlike some competitors who offer an angled lie flat product.''

Delta's fully-horizontal personal suite will feature:



-- A reclining seat that adjusts to multiple comfortable
positions, including a completely flat surface offering
travelers a 6-foot 3-inch bed;
-- A privacy screen incorporating pull out meal table,
fold-out video monitor, integrated footrest and personal
stowage compartment for bags, shoes or blankets; and
-- Immediate access to the aisle so customers don't have to
disturb another passenger when exiting their seat

Beginning in fall 2008, Delta will add a sleeper seat to the rest of its 777 fleet. The airline also expects to offer a lie-flat option on its 767 aircraft. These modifications are expected to be complete by 2010.

more here:
http://biz.yahoo.com/pz/061010/106495.html

including plans to add the seat to the 767 fleet by 2010

[Edited 2006-10-10 14:38:41]
 
Alitalia744
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RE: DL Orders True BE Lie Flat Seats On 777LR

Tue Oct 10, 2006 9:39 pm

WT, beat me to it!

I guess we can finally put the endless "Will DL order 777LR" and "Will DL get new BizE" posts to bed.

The seats in all leather are similar to those found on VS, AC and NZ.

Some images taken from Delta.com are below:

http://media.delta.com/images/dallfseat%5Flr%2Ejpg

http://media.delta.com/images/dallfseat2%5Flr%2Ejpg

http://media.delta.com/images/dallfseat3%5Flr%2Ejpg


[Edited 2006-10-10 14:45:02]

[Edited 2006-10-10 14:47:01]
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anstar
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RE: DL Orders True BE Lie Flat Seats On 777LR

Tue Oct 10, 2006 9:43 pm

 
jfk777
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RE: DL Orders True BE Lie Flat Seats On 777LR

Tue Oct 10, 2006 9:44 pm

2 whole 777-200LR, where will Delta fly them too ? I can only hope more will follow as two don't make a very big statement. Business Elite Lie flat seats in suites sound great, are they Virgin Atlantic type ? Virgin seats seem to be the trend with Air New Zealand & Cathay now for there new seats in Club Class.
 
worldtraveler
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RE: DL Orders True BE Lie Flat Seats On 777LR

Tue Oct 10, 2006 9:47 pm

you can see why every seat has access to the aisle.
 
panamair
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RE: DL Orders True BE Lie Flat Seats On 777LR

Tue Oct 10, 2006 9:57 pm

Quoting Jfk777 (Reply 3):
2 whole 777-200LR, where will Delta fly them too ? I can only hope more will follow as two don't make a very big statement

DL is not acquiring the 772LR to make a statement - they will acquire them as necessary in order to run a profitable operation. The new lie-flat BE seats will be installed on all 777s and eventually all 767s as well. And yes, they are like the VS and AC ones.

Quoting Alitalia744 (Reply 1):
Some images taken from Delta.com are below:

 bigthumbsup  Can't wait...

Do you know what the configuration will be on the 767s?
 
worldtraveler
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RE: DL Orders True BE Lie Flat Seats On 777LR

Tue Oct 10, 2006 10:04 pm

The lie flat seat will require reducing the total BE seat count. One media report said it was about 7 fewer seats on the 777. I would guess it would be 5-7 seats on the 767.

Some people thought I was nuts when I said that DL would be ordering long-haul aircraft with enhanced products and facilities throughout is system but that is exactly what DL is doing.

In fact, DL has completed or is in progress on about half of the items on my 18-24 to do list. You can read the original post here:

http://www.airliners.net/discussions...general_aviation/read.main/2749806
 
Alitalia744
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RE: DL Orders True BE Lie Flat Seats On 777LR

Tue Oct 10, 2006 10:05 pm

Quoting Panamair (Reply 5):
Do you know what the configuration will be on the 767s?

1-1-1, similar to AC's configuration, although the middle row will face the opposite way from what I understand.

See AC's config: AC 767 Config
Some see lines, others see between the lines.
 
FutureFO
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RE: DL Orders True BE Lie Flat Seats On 777LR

Tue Oct 10, 2006 10:05 pm

And if you read the statements, the reconfigured Economy on the 764's and the 777's are going to get on-demand IFE. Which is a good move for DL. They are now needing to get the 763's there.
I Don't know where I am anymore
 
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Stitch
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RE: DL Orders True BE Lie Flat Seats On 777LR

Tue Oct 10, 2006 10:08 pm

Quoting Jfk777 (Reply 3):
2 whole 777-200LR, where will Delta fly them too?

Most likely the route that their 772ER's are most consistently payload-limited, as the 772LR solves that problem and is more efficient, as well.
 
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PanAm_DC10
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RE: DL Orders True BE Lie Flat Seats On 777LR

Tue Oct 10, 2006 10:08 pm

Quoting Jfk777 (Reply 3):
2 whole 777-200LR,

At this point, yes, however;

Quoting Panamair (Reply 5):
they will acquire them as necessary in order to run a profitable operation.

 checkmark  It is my opinion, as I cannot provide a link, that DL will take 5 frames from 2008 onwards.

Regards, PanAm_DC10
Ask the impossible to achieve the best possible
 
jfk777
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RE: DL Orders True BE Lie Flat Seats On 777LR

Tue Oct 10, 2006 10:12 pm

Very impressive seats, how many per airplane are there going to be ? I hope DElta gives the seat configuration on their website soon for the 777 and the 764.
 
NYC777
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RE: DL Orders True BE Lie Flat Seats On 777LR

Tue Oct 10, 2006 10:13 pm

Is this DLs first official acknowledgement of taking the 772LRs?

[Edited 2006-10-10 15:18:29]
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Pope
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RE: DL Orders True BE Lie Flat Seats On 777LR

Tue Oct 10, 2006 10:14 pm

Outstanding!

Thank god DL is getting back into the game.
Hypocrisy. It's the new black for liberals.
 
FutureFO
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RE: DL Orders True BE Lie Flat Seats On 777LR

Tue Oct 10, 2006 10:26 pm

Yes the first acknowledgement of the 777LR
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jrlander
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RE: DL Orders True BE Lie Flat Seats On 777LR

Tue Oct 10, 2006 10:46 pm

The press release actually states that Delta expects to give customers flying the 767 overseas a lie-flat option- It does not say they will put these seats in the 767. I'm not saying they won't, but just pointing out the press release doesn't make that clear.
 
tinpusher007
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RE: DL Orders True BE Lie Flat Seats On 777LR

Tue Oct 10, 2006 10:49 pm

A new BizElite cabin is long overdue for DL. This will certainly make them much more competitve in the market place.
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Jonno
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RE: DL Orders True BE Lie Flat Seats On 777LR

Tue Oct 10, 2006 10:51 pm

Wow! Dragged kicking and screaming into the 1990s!!!!! Whoo hoo!!!!! What about reconfiguring the entire long-hault fleet? I imagine that will happen eventually, like maybe 2010? Just in time for a new lie-flat biz seat to be introduced on BA and VS!  banghead 
 
DL787932ER
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RE: DL Orders True BE Lie Flat Seats On 777LR

Tue Oct 10, 2006 10:52 pm

 bigthumbsup  Fantastic. Good to see the official announcement.

Any chance DL might put these seats into the 764ERs being converted to BizElite over this winter? They're going to be on the "premium" European routes replacing the 772s next summer, and it doesn't make sense to me to spend a significant amount of money installing the existing BizE seats when there's already a plan and a seat selected to replace them in under two years.
F L Y D E L T A J E T S
 
halls120
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RE: DL Orders True BE Lie Flat Seats On 777LR

Tue Oct 10, 2006 11:09 pm

Quoting WorldTraveler (Thread starter):
Delta Air Lines invites international customers to stretch out and lie flat, as the first U.S. airline to announce fully-horizontal personal sleeper suites in BusinessElite.

You've got to love PR spin. While DL will be the first US airline to annouce fully horizontal sleeper seats in Business Elite, they conveniently ignore the fact that AA and UA have had lie flat seating in International First service for years. A service DL doesn't even offer. But that's OK.
"Suppose you were an idiot. And suppose you were a member of Congress. But I repeat myself." Mark Twain, a Biography
 
halls120
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RE: DL Orders True BE Lie Flat Seats On 777LR

Tue Oct 10, 2006 11:10 pm

Quoting WorldTraveler (Thread starter):
Delta Air Lines invites international customers to stretch out and lie flat, as the first U.S. airline to announce fully-horizontal personal sleeper suites in BusinessElite.

You've got to love PR spin. While DL will be the first US airline to announce fully horizontal sleeper seats in Business Elite, they conveniently ignore the fact that AA and UA have had lie flat seating in International First service for years. A service DL doesn't even offer. But that's OK, spin to your heart's content, DL!
"Suppose you were an idiot. And suppose you were a member of Congress. But I repeat myself." Mark Twain, a Biography
 
rj777
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RE: DL Orders True BE Lie Flat Seats On 777LR

Tue Oct 10, 2006 11:10 pm

Forgive me for being skeptical, but I'd still like to see a Press Release Regarding the 777LR's.
 
panamair
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RE: DL Orders True BE Lie Flat Seats On 777LR

Tue Oct 10, 2006 11:15 pm

Quoting Halls120 (Reply 19):
You've got to love PR spin. While DL will be the first US airline to annouce fully horizontal sleeper seats in Business Elite, they conveniently ignore the fact that AA and UA have had lie flat seating in International First service for years. A service DL doesn't even offer

That's why they said "BUSINESS CLASS". The point is an apples-to-apples comparison - to compare BUSINESS to BUSINESS. You don't get a First Class suite if you buy a Business ticket on UA or AA, you get a Business Class seat (unless you have miles or certificates to upgrade!)
 
FoxBravo
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RE: DL Orders True BE Lie Flat Seats On 777LR

Tue Oct 10, 2006 11:15 pm

Quoting Halls120 (Reply 20):
But that's OK, spin to your heart's content, DL!

I'm not the biggest defender of DL by any means, but let's be fair. First of all, it's not like AA and UA don't spin anything in their press releases--that's what press releases are for! And more important, there is a big difference between first and business class, not only in terms of fare (usually by thousands of dollars), but also because many employers--including mine--have policies that allow international travel in business class but not first. And as far as I know neither AA nor UA offers a fully horizontal flat seat in business class.
Common sense is not so common. -Voltaire
 
B777-700
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RE: DL Orders True BE Lie Flat Seats On 777LR

Tue Oct 10, 2006 11:16 pm

Quoting Alitalia744 (Reply 1):
I guess we can finally put the endless "Will DL order 777LR" and "Will DL get new BizE" posts to bed.

How much do you want to make a bet they'll still find something to complain about?

Quoting Jonno (Reply 17):
Wow! Dragged kicking and screaming into the 1990s!!!!! Whoo hoo!!!!! What about reconfiguring the entire long-hault fleet? I imagine that will happen eventually, like maybe 2010? Just in time for a new lie-flat biz seat to be introduced on BA and VS!

See? Only took 17 replies  Wink
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UAL777UK
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RE: DL Orders True BE Lie Flat Seats On 777LR

Tue Oct 10, 2006 11:20 pm

Quoting Halls120 (Reply 20):
You've got to love PR spin. While DL will be the first US airline to announce fully horizontal sleeper seats in Business Elite, they conveniently ignore the fact that AA and UA have had lie flat seating in International First service for years. A service DL doesn't even offer. But that's OK, spin to your heart's content, DL!

And of course announcing and installation is another thing. By the time they role out the seat UA will have their new lie flat seat in J on the internationl fleet!!!!!
 
OOer
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RE: DL Orders True BE Lie Flat Seats On 777LR

Tue Oct 10, 2006 11:21 pm

It says...

"The airline also expects to offer a lie-flat option on its 767 aircraft. These modifications are expected to be complete by 2010."

How old are DLs 763? Shouldn't they be better off leaving what they have on the 763 and looking for a replacement for those planes by 2010-2012?????
 
panamair
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RE: DL Orders True BE Lie Flat Seats On 777LR

Tue Oct 10, 2006 11:24 pm

Quoting Jonno (Reply 17):
Wow! Dragged kicking and screaming into the 1990s!!!!! Whoo hoo!!!!! What about reconfiguring the entire long-hault fleet? I imagine that will happen eventually, like maybe 2010?

For your information, not even SQ currently offers a truly lie-flat seat in Business Class..

Quoting UAL777UK (Reply 25):
By the time they role out the seat UA will have their new lie flat seat in J on the internationl fleet!!!!!

And when exactly has UA indicated that they will actually install a lie-flat seat in J? IIRC, all they said was that they will revamp their J product.
 
UAL777UK
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RE: DL Orders True BE Lie Flat Seats On 777LR

Tue Oct 10, 2006 11:25 pm

I also meant to say that the seat looks great and a vast improvement!
 
PSU.DTW.SCE
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RE: DL Orders True BE Lie Flat Seats On 777LR

Tue Oct 10, 2006 11:32 pm

Overall, we need an apples-to-apples comparison here, and with the US-airlines and their product offering, its is becoming very difficult between what is business, what is a hybrid between First & Business (NW WBC, this new DL 777 BE product), and what is true First AA 777, LH 744, etc.

DL appears to be upgrading the 777 BE product to compete where other airlines are offering a 3-class product. This is very important, as said, with many corporate policies allowing for business class, but not first class.

The question is, with the reduced number of BE seats, yet a better product, how will this affect the price/revenue/yields?

I highly doubt you will see this exact seat on the 767's, while a nice product, it makes it difficult to compete revenue-wise based on the number of seats.
 
halls120
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RE: DL Orders True BE Lie Flat Seats On 777LR

Tue Oct 10, 2006 11:32 pm

Quoting Panamair (Reply 22):
That's why they said "BUSINESS CLASS". The point is an apples-to-apples comparison - to compare BUSINESS to BUSINESS. You don't get a First Class suite if you buy a Business ticket on UA or AA, you get a Business Class seat (unless you have miles or certificates to upgrade!)

Of course DL doesn't offer first class, so their business elite is the closest service that can compare.

And yes, a DL Biz elite seat is probably cheaper, but the tone of the PR is that no other US airline offers a lie flat seat, and that just isn't true.

Quoting FoxBravo (Reply 23):
I'm not the biggest defender of DL by any means, but let's be fair. First of all, it's not like AA and UA don't spin anything in their press releases--that's what press releases are for! And more important, there is a big difference between first and business class, not only in terms of fare (usually by thousands of dollars), but also because many employers--including mine--have policies that allow international travel in business class but not first. And as far as I know neither AA nor UA offers a fully horizontal flat seat in business class.

Of course DL should spin their new service, as AA and UA do routinely. But as I noted above, the DL PR crowd wants you to think that they will be the first US airline to offer a lie flat seat, and it just isn't true.
"Suppose you were an idiot. And suppose you were a member of Congress. But I repeat myself." Mark Twain, a Biography
 
ASTROJET707
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RE: DL Orders True BE Lie Flat Seats On 777LR

Tue Oct 10, 2006 11:36 pm

Way to go Delta! Eventhough I do not fly them much anymore, this is good news. I have flown MD11 and B767 BE and did not like the seating or meal service. This looks like a real winner! Good Luck!
 
Alitalia744
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RE: DL Orders True BE Lie Flat Seats On 777LR

Tue Oct 10, 2006 11:40 pm

Quoting Halls120 (Reply 30):
And yes, a DL Biz elite seat is probably cheaper, but the tone of the PR is that no other US airline offers a lie flat seat, and that just isn't true.

See, this is where we disagree (and I know all about SPIN, I work in Advertising!).

DL Press Release Headline: "Delta First U.S. Carrier to Announce True Lie-Flat Seats in International Business Class"

2nd Paragraph lead in sentence: "'As we continue to grow to ultra long-haul destinations across Asia, Africa, and the Middle East, we want to give our valued business class customers the utmost in comfort and entertainment,” said Jim Whitehurst, Delta’s chief operating officer."

The versus competion sentence located immediately after the above 2nd paragraph lead in sentence: "“The experience we’re creating for premium international travelers will offer an unmatched combination of privacy and comfort with the option to lie completely flat, unlike some competitors who offer an angled lie flat product.”"

Not sure what more you need to see that they are talking about Business Class (International) and comparing to competitor's International Business Classes.
Some see lines, others see between the lines.
 
panamair
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RE: DL Orders True BE Lie Flat Seats On 777LR

Tue Oct 10, 2006 11:43 pm

Quoting Halls120 (Reply 30):
but the tone of the PR is that no other US airline offers a lie flat seat, and that just isn't true.

Sorry, but the headline even screams ".....in International Business Class"!

Quoting PSU.DTW.SCE (Reply 29):
Overall, we need an apples-to-apples comparison here, and with the US-airlines and their product offering, its is becoming very difficult between what is business, what is a hybrid between First & Business (NW WBC, this new DL 777 BE product), and what is true First AA 777, LH 744, etc.

I guess I don't understand why the waters are muddied just because some airlines offer a hybrid Business-First product. Point is, they are, for the most part, still charging the same Business Class fare as a 3-class airline for their Business Class product. You pay the same exorbitant amount (outside of fare sales here and there) to go from NYC to CDG in Business Class whether on AA or DL or AF; just because AF offers a First Class cabin for example does not mean that one should be comparing the AF F product against the DL or AA J product. When one pays for Business Class, one gets a Business Class seat on all three carriers (not counting mileage upgrades, etc.) - it's irrelevant whether anyone has an F product in that market.
 
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alaskaqantas
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RE: DL Orders True BE Lie Flat Seats On 777LR

Tue Oct 10, 2006 11:48 pm

good to see this.

Quoting Alitalia744 (Reply 1):
to those found on VS, AC and NZ.

I would say that it looks more like AC... except the fact that it will be leather. ohh wait, they used the Air canada design completely.

View Large View Medium
Click here for bigger photo!

Photo © Eric Fortin - AirTeamImages



so does that mean that it will be the same exact seat, just with leather? or are they just showing these pictures so that you know about what they want to do?
~Cheers-
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ikramerica
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RE: DL Orders True BE Lie Flat Seats On 777LR

Tue Oct 10, 2006 11:48 pm

This is what DL needs to compete with CO and VS, a seating product that has the potential to surpass the CO seats and match the VS seats.

Good for them to recognize this. Seating alone doesn't win the day, but it makes you competitive.
Of all the things to worry about... the Wookie has no pants.
 
DAL767400ER
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RE: DL Orders True BE Lie Flat Seats On 777LR

Tue Oct 10, 2006 11:50 pm

Quoting B777-700 (Reply 24):
How much do you want to make a bet they'll still find something to complain about?

$10 says people on here will complain about the seat being too narrow  Wink .


Excellent news for Delta. Now all they have to do is get back to HAM, and I'll be the happiest person on the planet Big grin .
 
worldtraveler
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RE: DL Orders True BE Lie Flat Seats On 777LR

Wed Oct 11, 2006 12:00 am

Quoting Jfk777 (Reply 11):
hope DElta gives the seat configuration on their website soon for the 777 and the 764.

Doubtful until probably a year from now. There is no reason to divulge all of your competitive information now when the planes and the seat don’t enter service for almost 18 more months.

Probably the only reason DL is issuing the press release now is because they soon have to sign a contract with the seat supplier and when they do it will become public information as part of DL’s bankruptcy case. DL has probably missed the cutoff for reconfiguring the first set of 764s but perhaps next year’s batch might get them. Besides they want to unveil the seat on their 777LR, not on the 767. While updating the 764 is important, remember they will largely serve routes up to 10 hours long while the LR routes will be 6-8 hours longer.

Quoting OOer (Reply 26):
How old are DLs 763? Shouldn't they be better off leaving what they have on the 763 and looking for a replacement for those planes by 2010-2012?????

Some of DL’s 763ERs were acquired in the late 90s so they could be flying well into the late 2010s. While DL will undoubtedly be getting newer aircraft, remember that the 767 is opening up new routes around the world, including to countries where even a 20 year aircraft is modern. They won’t be continuing to use 763s on near as many routes as they do but remember it is still a cost effective plane and will be increasingly used to fly to destinations that would otherwise not be served by a US airline, if at all.

The 764s are late 90s/early 2000 vintage so they will last even longer. Remember that aircraft interiors can be configured just about any way you want.

DL is also looking at further improvements to the 763 as well as looking at uses that push it beyond the way it has traditionally been used.
 
QFSYD744
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RE: DL Orders True BE Lie Flat Seats On 777LR

Wed Oct 11, 2006 12:07 am

Quoting Alitalia744 (Reply 1):
The seats in all leather are similar to those found on VS, AC and NZ.

Question now is what is United Airlines, Continental Airlines, and Northwest Airlines foing to do to surpass or equal this new type of seat being offered by Delta Airlines in Business Elite?

Quoting UAL777UK (Reply 25):
And of course announcing and installation is another thing.

There are some questions I would like to ask the powers that be in this topic.

Isnt this a bit early to be announcing a new seat type for Delta Airlines, as they are still in bankruptcy? In addition they are announcing the new seats 2 years before they enter the Delta Airlines fleet. As most airlines announce new seats, uniforms only a year or so in advance of their debut.

Quoting FoxBravo (Reply 23):
And as far as I know neither AA nor UA offers a fully horizontal flat seat in business class.

You are correct! United Airlines has quickly become the most dated of U.S. airlines with their international Business Class seats.

Quoting RJ777 (Reply 21):
Forgive me for being skeptical, but I'd still like to see a Press Release Regarding the 777LR's.

 checkmark  Can someone post a press release if their is such?

Quoting Halls120 (Reply 20):
AA and UA have had lie flat seating in International First service for years.

Mate, First and Business Class are two different things. This move by Delta Airlines may very well force United Airlines to announce its long, long, long, long, unpresented images of its yet to be produced new international First and Business Class seats.

Quoting DL787932ER (Reply 18):
Any chance DL might put these seats into the 764ERs being converted to BizElite over this winter?

That would make it more realistic. Until we see these actually installed, lets not hold our breath.
I Still Call Australia Home
 
worldtraveler
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RE: DL Orders True BE Lie Flat Seats On 777LR

Wed Oct 11, 2006 12:22 am

Based on DL’s current 777 delivery slots, the LRs will enter the fleet in 16 months. Signing contracts for seats at this point is not at all early. DL is undoubtedly finalizing configuration of the 777LRs now as well.

This is the first public mention of the LRs. There is no press release because they are conversions of existing orders. The creditors have given DL the freedom to convert its existing orders but it is doubtful they will be able to order additional aircraft until their plan of reorganization is complete and accepted by the creditors. Based on DL’s existing Boeing order (pre-BK), DL has 2 777s due for delivery in the 1st 3 months of 08 and 3 more firm orders in the first half of 09. There are 2 options – 1 in Sept 08 and 1 in Sept 09. Based on those delivery slots, DL could have a fleet of 7 LRs by the end of 2009 unless Boeing opens up more slots for them.

Remember that DL has kept its business going and growing more than any other airline in bankruptcy. You have never heard of an airline upgrading the cabins on its entire international fleet and ordering new models, all while still in bankruptcy.

DL has obviously demonstrated to the creditors that it is running its business well and is using its assets to generate more money, exactly what the creditors want to see in order to approve these purchases.
 
UAL777UK
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RE: DL Orders True BE Lie Flat Seats On 777LR

Wed Oct 11, 2006 12:24 am

Quoting Panamair (Reply 27):
And when exactly has UA indicated that they will actually install a lie-flat seat in J? IIRC, all they said was that they will revamp their J product.

They will be, don't worry about that!

Quoting QFSYD744 (Reply 38):
You are correct! United Airlines has quickly become the most dated of U.S. airlines with their international Business Class seats.

But not for long UA announced earlier this year they were going to install a new J seat on the International fleet in 2007.
 
QFSYD744
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RE: DL Orders True BE Lie Flat Seats On 777LR

Wed Oct 11, 2006 12:28 am

Quoting WorldTraveler (Reply 39):
Remember that DL has kept its business going and growing more than any other airline in bankruptcy. You have never heard of an airline upgrading the cabins on its entire international fleet and ordering new models, all while still in bankruptcy.

Entire What year will we see the 767-300/767-400 recieve the new Business Elite seats installed? Chances are it will be long after Delta is out of bankruptcy. A lot of things are mentioned during airlines bankruptcy, i.e. United Airlines premium cabins longhaul rennovation. Yet what have we seen?

Quoting UAL777UK (Reply 40):
But not for long UA announced earlier this year they were going to install a new J seat on the International fleet in 2007

Where are the images?? They have yet to be released..
I Still Call Australia Home
 
tinpusher007
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RE: DL Orders True BE Lie Flat Seats On 777LR

Wed Oct 11, 2006 12:40 am

Quoting QFSYD744 (Reply 38):
Quoting RJ777 (Reply 21):
Forgive me for being skeptical, but I'd still like to see a Press Release Regarding the 777LR's.

Can someone post a press release if their is such

Copied straight from this link: http://news.delta.com/article_display.cfm?article_id=10405

ATLANTA, Oct. 10, 2006 – Delta Air Lines invites international customers to stretch out and lie flat, as the first U.S. airline to announce fully-horizontal personal sleeper suites in BusinessElite. Delta will introduce seats by Contour Premium Aircraft Seating in early 2008, when the airline takes delivery of two new Boeing 777 Long Range (LR) aircraft. The sleeper suites will also feature Delta’s industry-leading entertainment system offering on-demand, digital video and music at every suite
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QFSYD744
Posts: 381
Joined: Fri Sep 22, 2006 5:11 am

RE: DL Orders True BE Lie Flat Seats On 777LR

Wed Oct 11, 2006 12:45 am

So in other words... Wait 2 years, and it may show up....
I Still Call Australia Home
 
halls120
Posts: 8724
Joined: Sun Jun 05, 2005 3:24 am

RE: DL Orders True BE Lie Flat Seats On 777LR

Wed Oct 11, 2006 12:52 am

Quoting Alitalia744 (Reply 32):
Not sure what more you need to see that they are talking about Business Class (International) and comparing to competitor's International Business Classes.

DL doesn't offer International First. Their new seats are the equivalent to the seats already offered by AA and UA in International First. I've flown in both International First and International Business, and the service gap between the two isn't all that spectacular, quite frankly. The ad clearly wants the reader to think that DL is offering a product that no other US airline offers.

Why everyone is so blind to this is puzzling.

Quoting QFSYD744 (Reply 38):
Quoting Halls120 (Reply 20):
AA and UA have had lie flat seating in International First service for years.

Mate, First and Business Class are two different things. This move by Delta Airlines may very well force United Airlines to announce its long, long, long, long, unpresented images of its yet to be produced new international First and Business Class seats.

As noted above, I'm quite familiar with UA First, UA Business and DL Business Elite. IMHO, while the new DL Biz Elite will, with the new seats, be better than UA's or AA's business seats, it will not be BETTER than what UA and AA already offer in First. And since this will be DL's premium level of service, it is most fitting that I compare it to what its competitors offer at their top end.

Whether you or any of the other DL fans agree with me or not.  Wink
"Suppose you were an idiot. And suppose you were a member of Congress. But I repeat myself." Mark Twain, a Biography
 
jacobin777
Posts: 12262
Joined: Sat Sep 11, 2004 6:29 pm

RE: DL Orders True BE Lie Flat Seats On 777LR

Wed Oct 11, 2006 12:59 am

Congrats to DL for this move...will be interesting to see where (exact cities) DL sends these -200LR birds too... scratchchin 

Quoting WorldTraveler (Reply 39):
and is using its assets to generate more money,

What assests? confused ....DL doesn't own anything.. no 
"Up the Irons!"
 
panamair
Posts: 3761
Joined: Fri Oct 12, 2001 2:24 am

RE: DL Orders True BE Lie Flat Seats On 777LR

Wed Oct 11, 2006 1:00 am

Quoting Halls120 (Reply 44):
The ad clearly wants the reader to think that DL is offering a product that no other US airline offers.

Yes, and DL IS offering a product that no other US airline offers - a truly lie-flat seat in Business Class!!!

Quoting Halls120 (Reply 44):
it will not be BETTER than what UA and AA already offer in First. And since this will be DL's premium level of service, it is most fitting that I compare it to what its competitors offer at their top end.

First is supposed to be BETTER, for all the extra thousands, it better be better. DL is not asking you pay a First Class fare for this seat; it is asking you to pay a Business Class fare; if you want AA or UA's top end premium service, you pay a First Class fare! Simple as that!
 
ord
Posts: 1355
Joined: Tue Jul 20, 1999 10:34 pm

RE: DL Orders True BE Lie Flat Seats On 777LR

Wed Oct 11, 2006 1:01 am

Quoting Halls120 (Reply 44):
IMHO, while the new DL Biz Elite will, with the new seats, be better than UA's or AA's business seats, it will not be BETTER than what UA and AA already offer in First. And since this will be DL's premium level of service, it is most fitting that I compare it to what its competitors offer at their top end.

I don't believe the consumer looks at DL vs. UA/AA that way. If a traveler in Ft. Lauderdale needs to fly to Tokyo, and their company will only pay for business class, then they will look at Delta business class vs. United business class vs. American business class (and other airlines as well). UA/AA first class won't even enter into the picture because of the higher cost (unless there are upgrades involved).
 
incitatus
Posts: 2700
Joined: Wed Feb 09, 2005 1:49 am

RE: DL Orders True BE Lie Flat Seats On 777LR

Wed Oct 11, 2006 1:04 am

Quoting Panamair (Reply 5):
DL is not acquiring the 772LR to make a statement - they will acquire them as necessary in order to run a profitable operation.

The un-spinned reality is a little different. Delta announced a route (JFK to Bombay) for which it did not have adequate aircraft. Duh!! The count is currently so small (2 units) because Delta does not plan to make the same mistake again, and after all, money is too tight to mention.
Stop pop up ads
 
UAL777UK
Posts: 2133
Joined: Sun Nov 20, 2005 1:16 am

RE: DL Orders True BE Lie Flat Seats On 777LR

Wed Oct 11, 2006 1:05 am

Quoting QFSYD744 (Reply 41):
Where are the images?? They have yet to be released..

No images as of yet, but the seat is out there........watch for a news release soon.

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