That's great to watch. I'm reminded of a story I read in yesterday's (Oct 14) Boston Herald about the Virgin Megastore closing in Boston thanks to changes in how people buy music ("Dad?...What's a CD
?"). Just like video killed the radio star, so too might MP3s kill the music store.
Anyway, the point of that is the Virgin brand name, I think, is a little less powerful than it once was--say 5 or 6 years ago. Still a powerhouse brand, to be sure, but as their flagship stores close--or at least become less 'trendy' as people buy their music from iTunes et al--the 'Virgin' name will lose a small bit of commonality.
I really look forward to seeing Virgin America take to the air. I am upset that in our capitalistic, free-market society VA's competitors are throwing roadblocks in the way of their start-up. I know CO
is one of them, and I have to be careful: My cousin is David Messing, who lives in Houston and is the PR
guy who gets quoted quite a bit when it comes to news articles about his airline. Indeed, CO
is one of the strongest carriers out there. They've found a recipe for success that even bigger carriers haven't. In my view CO
will be just fine even with Virgin America in the neighborhood. Success to a large degree comes from critical mass..something CO
would have over VA from the beginning.
Chris in NH