Posts: 18
Joined: Mon May 29, 2006 12:57 am

Can Airbus Learn From Embraer?

Sun Oct 15, 2006 10:12 pm


key paragraphs from National Post:

"When Mr. Botelho became chief executive of Embraer 11 years ago, it was, like many former state enterprises, bloated, indebted, starved for capital and suffering from the effects of bad business decisions.

Today Embraer (short for Empresa Brasileira de Aeronautica SA, or Brazil Aircraft Co.) is the darling of the aerospace industry. It has a new line of 70- to 120-seat commercial jets that has won widespread praise for its roomy cabins and a slew of orders from airlines.

It is moving aggressively into the rarefied world of corporate jet travel, with the launch of three private planes in the past 18 months. It is well financed, has a listing on the New York Stock Exchange, an investment-grade credit rating and a three-year backlog of orders. It earned a robust US$204-million profit on US$1.9-billion of sales in the first six months of the year, up 12% and 16%, respectively, over the period a year earlier."

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