andrej
Posts: 1109
Joined: Mon Jun 18, 2001 8:31 am

SWA Market Share

Sun Oct 29, 2006 1:57 pm

Hello all,

I am wondering if anyone knows what is the SWA's market share for the past five years. I tried the DOT.gov and bts.gov and other web pages but somehow I get lost and I am not sure where to look for it.

If you could be so kind and post direct link that would great!

Thanks for your help!

Cheers,
Andrej
 
futurecaptain
Posts: 1918
Joined: Sat Sep 09, 2006 1:54 am

RE: SWA Market Share

Sun Oct 29, 2006 2:21 pm

Well, to give a rough estimate in 2005....
airlines reported carrying 745,700,000 pax (bts.gov)
southwest reported carrying 88,400,000 pax (southwest.com)

So, for the year they had around a 12% market share of total airline pax.

Now, if you have a particular city in mind I'm sure it will go up. Such as market share out of PHX I would bet everything I own is more than 12%.

[Edited 2006-10-29 06:21:31]
AirSO. ASpaceO. ASOnline. ASO.com ASO. ASO. ASO. ASO. ASO.
 
mptpa
Posts: 402
Joined: Thu Feb 23, 2006 4:34 am

RE: SWA Market Share

Sun Oct 29, 2006 11:01 pm

Try here..
http://www.transtats.bts.gov/carriers.asp
go to Databases and you can get whatever.
 
MSYtristar
Posts: 7543
Joined: Sat Aug 27, 2005 12:52 am

RE: SWA Market Share

Sun Oct 29, 2006 11:10 pm

Well here in New Orleans WN used to enjoy around a 40% market share since they had around 60 flights a day. Now, only 24 flights, or roughly a 20% market share. They've lost not only market share here but also some of its former passenger base to Houston, who have switched over to CO.
 
andrej
Posts: 1109
Joined: Mon Jun 18, 2001 8:31 am

RE: SWA Market Share

Mon Oct 30, 2006 12:22 am

Hello guys,

thanks for your help, I really appreciate it!

Cheers,
Andrej
 
SWABFA
Posts: 43
Joined: Wed Sep 27, 2006 10:07 am

RE: SWA Market Share

Mon Oct 30, 2006 1:03 am

Yeah, they have a HUGE market share in places that really matter like Amarillo, Lubbock and Midland Oddessa... Sort of like CO with Glasgow, Dublin and Milan!
 
Kevin777
Posts: 951
Joined: Mon Sep 25, 2006 5:36 pm

RE: SWA Market Share

Mon Oct 30, 2006 1:10 am

The beauty of WN's model is that they go for a very high market share on a particular route they serve. A 12 % market share - which is already impressive in a market as big as the U.S. - hides a 0 % share in many markets but a 40-100 % share in others.

Kevin777
"I was waiting for you at DFW, but you must have been in LUV" CPH-HAM-CPH CR9
 
User avatar
SLCUT2777
Posts: 3411
Joined: Sun Jan 01, 2006 12:17 am

RE: SWA Market Share

Mon Oct 30, 2006 2:10 am

Quoting Kevin777 (Reply 6):
The beauty of WN's model is that they go for a very high market share on a particular route they serve. A 12 % market share - which is already impressive in a market as big as the U.S. - hides a 0 % share in many markets but a 40-100 % share in others.

Kevin777

It is called "cherry-pick" the high O&D routes!  idea 
DELTA Air Lines; The Only Way To Fly from Salt Lake City; Let the Western Heritage always be with Delta!
 
OPNLguy
Posts: 11191
Joined: Tue Jun 15, 1999 11:29 am

RE: SWA Market Share

Mon Oct 30, 2006 3:28 am

Quoting Kevin777 (Reply 6):
The beauty of WN's model is that they go for a very high market share on a particular route they serve. A 12 % market share - which is already impressive in a market as big as the U.S. - hides a 0 % share in many markets but a 40-100 % share in others.

I'd be interested in knowing where SWA has such a zero percent market share in a market they serve.
ALL views, opinions expressed are mine ONLY and are NOT representative of those shared by Southwest Airlines Co.
 
Cactus739
Posts: 2245
Joined: Mon Jan 19, 2004 6:41 am

RE: SWA Market Share

Mon Oct 30, 2006 4:17 am

Quoting OPNLguy (Reply 8):
I'd be interested in knowing where SWA has such a zero percent market share in a market they serve.

I bet the beancounters in Dallas would love to know that as well... time to cut another city maybe?  Smile
You can't fix stupid.... - Ron White
 
SWABFA
Posts: 43
Joined: Wed Sep 27, 2006 10:07 am

RE: SWA Market Share

Mon Oct 30, 2006 4:32 am

Quoting Cactus739 (Reply 9):
I bet the beancounters in Dallas would love to know that as well... time to cut another city maybe?

Oh no...no they'll keep increasing frecuencies within the 4 cities (safe) they fly forever...

I know they are more than four... No too many more though
 
OPNLguy
Posts: 11191
Joined: Tue Jun 15, 1999 11:29 am

RE: SWA Market Share

Mon Oct 30, 2006 4:37 am

Quoting SWABFA (Reply 10):
I know they are more than four... No too many more though

...still waiting on specifics...

BTW, if you're not a SWA employee, and seem to have such a disdain for SWA, why do you appear to masquerade as a SWA employee by use of a SWABFA (SWA "B" flight attendant) username?
ALL views, opinions expressed are mine ONLY and are NOT representative of those shared by Southwest Airlines Co.
 
jetdeltamsy
Posts: 2688
Joined: Tue Nov 14, 2000 11:51 am

RE: SWA Market Share

Mon Oct 30, 2006 6:09 am

Quoting SLCUT2777 (Reply 7):
It is called "cherry-pick" the high O&D routes!

And that is called good business.
Tired of airline bankruptcies....EA/PA/TW and finally DL.
 
SWABFA
Posts: 43
Joined: Wed Sep 27, 2006 10:07 am

RE: SWA Market Share

Mon Oct 30, 2006 6:48 am

Quoting OPNLguy (Reply 11):
BTW, if you're not a SWA employee, and seem to have such a disdain for SWA, why do you appear to masquerade as a SWA employee by use of a SWABFA (SWA "B" flight attendant) username?

This guy is obsessed with me! I'm engaged dude!
 
goingboeing
Posts: 4727
Joined: Sat Dec 04, 1999 1:58 am

RE: SWA Market Share

Mon Oct 30, 2006 6:52 am

Quoting Kevin777 (Reply 6):
The beauty of WN's model is that they go for a very high market share on a particular route they serve. A 12 % market share - which is already impressive in a market as big as the U.S. - hides a 0 % share in many markets but a 40-100 % share in others.

Actually, Southwest pays less attention to market share on any given route than they do on profit for any given route. Lord knows that Delta led market share in Atlanta, United led it in Denver, US led it in Philly and Northwest led it in MSP - yet all of those airlines filed bankruptcy. Which is better - to be number one in market share in a market and lose money, or be second, third or fourth in market share and make money?
 
AirbusCanada
Posts: 540
Joined: Mon Nov 15, 2004 5:14 am

RE: SWA Market Share

Mon Oct 30, 2006 10:03 am

does the BTS has data on business class passangers?
its almost impossibe to find data on business class load factor and price..etc.
 
Kevin777
Posts: 951
Joined: Mon Sep 25, 2006 5:36 pm

RE: SWA Market Share

Mon Oct 30, 2006 2:57 pm

Quoting Goingboeing (Reply 14):
Actually, Southwest pays less attention to market share on any given route than they do on profit for any given route. Lord knows that Delta led market share in Atlanta, United led it in Denver, US led it in Philly and Northwest led it in MSP - yet all of those airlines filed bankruptcy. Which is better - to be number one in market share in a market and lose money, or be second, third or fourth in market share and make money?

Yes, true, but still a major part of their profitability model is to offer high frequencies, not just to offer flexibility to customers, but also to enjoy economies of scale in ground operations (everything done in-house etc.).

Kevin777
"I was waiting for you at DFW, but you must have been in LUV" CPH-HAM-CPH CR9

Popular Searches On Airliners.net

Top Photos of Last:   24 Hours  •  48 Hours  •  7 Days  •  30 Days  •  180 Days  •  365 Days  •  All Time

Military Aircraft Every type from fighters to helicopters from air forces around the globe

Classic Airliners Props and jets from the good old days

Flight Decks Views from inside the cockpit

Aircraft Cabins Passenger cabin shots showing seat arrangements as well as cargo aircraft interior

Cargo Aircraft Pictures of great freighter aircraft

Government Aircraft Aircraft flying government officials

Helicopters Our large helicopter section. Both military and civil versions

Blimps / Airships Everything from the Goodyear blimp to the Zeppelin

Night Photos Beautiful shots taken while the sun is below the horizon

Accidents Accident, incident and crash related photos

Air to Air Photos taken by airborne photographers of airborne aircraft

Special Paint Schemes Aircraft painted in beautiful and original liveries

Airport Overviews Airport overviews from the air or ground

Tails and Winglets Tail and Winglet closeups with beautiful airline logos