MEACEDAR
Topic Author
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Aircraft Livery Question

Thu Nov 16, 2006 5:19 am

I was thinking about airliners.net and airplanes and stuff like that...and a question struct me...where do airlines get their liveries from? Do they get from a company or a individual person? How does it work?
 
Scorpio
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RE: Aircraft Livery Question

Thu Nov 16, 2006 5:25 am

They hire a company to design the livery for them. Lila Design ( www.liladesign.com ) is one of them. I believe the owner of that company is a member here.
 
MEACEDAR
Topic Author
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RE: Aircraft Livery Question

Thu Nov 16, 2006 6:01 am

Any others? How do you find out which company designed which livery?
 
bongo
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RE: Aircraft Livery Question

Thu Nov 16, 2006 6:09 am

Quoting Scorpio (Reply 1):
I believe the owner of that company is a member here.

Who is it?
MDE: First airport in the Americas visited by the A380!
 
MEACEDAR
Topic Author
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RE: Aircraft Livery Question

Thu Nov 16, 2006 6:18 am

I know that liladesign.com designed the first class logo on a.net.
 
timboflier215
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RE: Aircraft Livery Question

Thu Nov 16, 2006 6:24 am

Quoting MEACEDAR (Reply 2):
Any others? How do you find out which company designed which livery?

Landor is another. They did the old BA colours. They have websites with examples of projects they have done.
 
flyboy2001
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RE: Aircraft Livery Question

Thu Nov 16, 2006 7:13 am

Or, in the case of Air Canada, Robert Milton was squeezing the toothpaste onto his toothbrush one morning, when all of a sudden...!  Wink
And you... Revolution, or just resistance?
 
Motorhussy
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RE: Aircraft Livery Question

Thu Nov 16, 2006 5:40 pm

Quoting Timboflier215 (Reply 5):
Landor is another. They did the old BA colours.

Yes, love their work with S7 (aka Siberian) and the new Austrian iteration and BMI. Most of all, loved the Canada Goose livery they did for Canadian before AC bought them. Actually, very smart outfit!

http://www.landor.com

But on top of a design agency, you need key stakeholders (airline senior management and board, advertising agency and other key communication partners) with a lucid and single minded vision for their airline; an agreed path that the visual iteration of the "brand" is able to articulate in an identity. Above all, it needs to resonate emotively with the target audience.

Regards
MH
come visit the south pacific
 
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Owleye
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RE: Aircraft Livery Question

Thu Nov 16, 2006 8:36 pm

Google might help you to find specializing companies. Though Landor Associates and Future Brand for example are premium creative design companies with proven qualities and 'one-stop-shop' concept. Lila Design is a limited size, specialized good alternative for single tasks like airline branding, airline logo and aircraft paint design and aircraft presentations: http://www.liladesign.com

http://www.liladesign.com/images/Airliners.net.gif
 
WesternA318
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RE: Aircraft Livery Question

Thu Nov 16, 2006 8:39 pm

Remember the cheatline wizards at Saul bass?
Check out my blog at fl310travel.blogspot.com!
 
JetBlueGuy2006
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RE: Aircraft Livery Question

Fri Nov 17, 2006 2:19 am

Looking at their portfolio, Landor created the Song Livery/Corporate Identity.
Home Airport: Capital Region International Airport (KLAN)
 
b777a340fan
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RE: Aircraft Livery Question

Fri Nov 17, 2006 2:23 am

Airlines sometimes hold contests for special liveries...
 
srbmod
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Joined: Tue Mar 20, 2001 1:32 pm

RE: Aircraft Livery Question

Fri Nov 17, 2006 5:26 am

Quoting WesternA318 (Reply 9):
Remember the cheatline wizards at Saul bass?

As yes, the designers of the Continental "meatball" logo, United's "tulip" U logo, and the first Frontier's "F" logo.

With some airlines, you have to wonder about who designed their livery.
 
HKA
Posts: 142
Joined: Thu Jan 12, 2006 7:44 am

RE: Aircraft Livery Question

Fri Nov 17, 2006 5:38 am

The brand designer companies may be designing it. But I think it is a better idea to put forward some new designs infront of common people or even the airline employees and let them vote the best.

Some of the new liveries are worse than the previous ones. Examples :

1. Air Canada
2. JAL
3. PIA etc.

This is my thought. Some people may find newer liveries better.
On the other hand it is going to be very difficult to improve liveries for some airlines since they already have excellent designs. Examples:

1. KLM
2. Air France
3. Emirites
4. Quantas
5. Qatar Air etc.
 
aviateur
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RE: Aircraft Livery Question

Fri Nov 17, 2006 5:41 am

Airlines put a tremendous amount of thought into their liveries. Well, some do. There are design firms that specialize in working with carriers. Landor Associates is the most notable. Another is Onoma, Inc., in New York. I once interviewed the Onoma designer who came up with Continental Airlines' latest colors (see article below).

I realize this is self-promoting and all, but I wrote a whole series of online articles about air carrier liveries and identities, a portion of which also appears in in my book. Below are the links to the articles, which anybody with an interest in livery design might like to read. The last of the four articles includes a "report card" grading the US majors colors.

Note to moderators: this is on-topic and I do not make so much as a penny for sharing these:



Airline identity: Logos and Liveries:
http://www.salon.com/tech/col/smith/2005/07/18/askthepilot145/

Slogans, Centaurs, and "touch lines"
http://www.salon.com/tech/col/smith/2005/07/29/askthepilot147/

From kiwis to salt packets: The yin and yang of airline identity
http://www.salon.com/tech/col/smith/2005/08/05/askthepilot148/

Mourning the cheat line: a logos and liveries report card
http://www.salon.com/tech/col/smith/...003/05/09/askthepilot40/index.html

PS
Patrick Smith is an airline pilot, air travel columnist and author
 
srbmod
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Joined: Tue Mar 20, 2001 1:32 pm

RE: Aircraft Livery Question

Fri Nov 17, 2006 6:07 am

Quoting Aviateur (Reply 14):
Mourning the cheat line: a logos and liveries report card
http://www.salon.com/tech/col/smith/....html

Perhaps update to that article is due since some of the carriers in that report card have changed liveries (United, AirTran, US Airways/America West).
 
WesternA318
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Joined: Sun Oct 17, 2004 11:55 am

RE: Aircraft Livery Question

Fri Nov 17, 2006 10:47 am

Quoting Srbmod (Reply 12):
With some airlines, you have to wonder about who designed their livery.

Speaking of which, who designed TWA's last livery?
Check out my blog at fl310travel.blogspot.com!
 
fraspotter
Posts: 1972
Joined: Sat May 08, 2004 8:12 pm

RE: Aircraft Livery Question

Fri Nov 17, 2006 10:59 am

Quoting Scorpio (Reply 1):
They hire a company to design the livery for them. Lila Design ( www.liladesign.com ) is one of them. I believe the owner of that company is a member here.

I like their concept design for LOT and Iran Air. very nice....
"Drunk drivers run stop signs. Stoners wait for them to turn green."
 
bluefly
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RE: Aircraft Livery Question

Fri Nov 17, 2006 10:51 pm

I wonder why no one ever realized the Skybus plane......

http://www.liladesign.com/liladesign...gweblog/airlinebrandingweblog.html

..scroll down a little and there it is! I don't know maybe I missed something boggled  ?

Bluefly swirl