ATA767
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ATA Airlines Adding New Service To Hawaii

Tue Nov 21, 2006 7:05 am

ATA Airlines Adding New Service To Kona, Lihue & Maui

INDIANAPOLIS, Indiana. November 20, 2006 – ATA Airlines announced today it would begin
new service between Oakland International Airport and the Hawaiian cities of Kona and Lihue,
and between Las Vegas and Maui, in June 2007. With this schedule, ATA will serve more
Hawaiian destinations non-stop from the Mainland than any other airline.
SERVICE BEGINS:
Effective June 14, 2007:
Q Three flights per week between Oakland International and Kona.
Effective June 15, 2007:
Q Four flights per week between Oakland and Lihue, Kauai.
Q Daily service between Las Vegas and Maui.
Q Frequency between Oakland and Honolulu increases.
ATA remains the only airline serving Hilo from the Mainland. “This is especially good news for
visitors who want to explore all of the Big Island,” said Stacy Higa, Chair Person – Hawaii
County Council. “Hilo and Kona airport options will save visitors time and money, while giving
them the opportunity to see all the Big Island has to offer.” Harry Kim, Hawaii County Mayor,
added, “Being able to fly directly into and out of Hilo has been warmly appreciated by many,
many people since ATA’s service began in April. The expansion of ATA to Kona will provide
residents and visitors with another option for convenient arrivals and departures.”
“ATA passengers will love Kauai,” according to Kauai County Mayor Bryan Baptiste. “We are
pleased ATA chose The Garden Island as part of its new service plans. We anticipate the new
route will be a popular destination for those visitors seeking relaxation, while also enjoying a
variety of activities as they explore our beautiful island.”
Entering its 33rd year of operations, ATA offers affordable travel from destinations like Guadalajara, Cancun, Hawaii,
Oakland, Chicago, New York, Dallas/Ft. Worth and Washington, DC. Through connecting Southwest Airlines codeshare
flights, ATA now serves customers in more than 60 markets. ATA provides features travelers have come to expect,
including advanced seat assignments , self-service kiosks, Web check-in, and a frequent flyer program with one of the
lowest thresholds for earning travel in the industry. ATA Travel Awards members have the option when booking their
flights on ata.com or at 1-800-I-FLY-ATA of earning either ATA Travel Awards points or Southwest Airlines Rapid
Rewards credits. For more information, visit ata.com.
# # #
 
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ERJ170
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RE: ATA Airlines Adding New Service To Hawaii

Tue Nov 21, 2006 7:08 am

Okay.. so when is ATA going to start doing some Caribbean and/or Canadian service for WN...

There are plenty of east coast locations they could work from:

FLL, BNA, BWI, ISP, RDU, JAX, MSY, CMH, PIT, PVD..
Aiming High and going far..
 
dutchjet
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RE: ATA Airlines Adding New Service To Hawaii

Tue Nov 21, 2006 7:22 am

Its interesting that ATA has found a niche in crowded and competitive California-Hawaii market.....and continues to add service on existing and new routes. The Hilo service was a surprise success, Hilo has been ignored by the airlines for years.
 
MAH4546
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RE: ATA Airlines Adding New Service To Hawaii

Tue Nov 21, 2006 7:56 am

Quoting ERJ170 (Reply 1):
Okay.. so when is ATA going to start doing some Caribbean and/or Canadian service for WN...

They aren't.
a.
 
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TZTriStar500
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RE: ATA Airlines Adding New Service To Hawaii

Tue Nov 21, 2006 8:02 am

Quoting ERJ170 (Reply 1):
Okay.. so when is ATA going to start doing some Caribbean and/or Canadian service for WN...

Perhaps in 2009 when WN will be ready to handle international reservations in their system. There are already discussions on international codeshare, but to where has yet to be seen. Remember that ATA has an exclusive right to perform this type of flying on WNs behalf during the 7 year codeshare deal.
35 years of American Trans Air/ATA Airlines, 1973-2008. A great little airline that will not be soon forgotten.
 
jetdeltamsy
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RE: ATA Airlines Adding New Service To Hawaii

Tue Nov 21, 2006 8:29 am

And the day Southwest pulls its codeshare agreement with ATA...BAM. They're toast...at least their scheduled flights. Charters will probably continue, but that will be all.

And it's going to happen. Southwest is not in business to make another business viable. They will start flying Hawaii markets with their own 737's sometime soon.

It's just a matter of time.
Tired of airline bankruptcies....EA/PA/TW and finally DL.
 
DTWAGENT
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RE: ATA Airlines Adding New Service To Hawaii

Tue Nov 21, 2006 8:46 am

Are they using B737-800's or B757-200's ?

chuck
 
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spinkid
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RE: ATA Airlines Adding New Service To Hawaii

Tue Nov 21, 2006 9:02 am

Quoting Jetdeltamsy (Reply 5):
And the day Southwest pulls its codeshare agreement with ATA...BAM. They're toast...at least their scheduled flights. Charters will probably continue, but that will be all.

Well if the codeshare is set to last 7 years, the market will surely be a very different place by then.
 
skibum9
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RE: ATA Airlines Adding New Service To Hawaii

Tue Nov 21, 2006 11:16 am

Quoting Jetdeltamsy (Reply 5):
And it's going to happen. Southwest is not in business to make another business viable. They will start flying Hawaii markets with their own 737's sometime soon.

It's just a matter of time.

It is not within WN's business model. They would have to start an ETOPs program which would add expense that they don't want. There are plenty of places that they will grow in the mainland 48 before even thinking about something that would require ETOPs.
Tailwinds!!!
 
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TZTriStar500
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RE: ATA Airlines Adding New Service To Hawaii

Tue Nov 21, 2006 1:24 pm

Quoting Jetdeltamsy (Reply 5):
And the day Southwest pulls its codeshare agreement with ATA...BAM. They're toast...at least their scheduled flights. Charters will probably continue, but that will be all.

And it's going to happen. Southwest is not in business to make another business viable. They will start flying Hawaii markets with their own 737's sometime soon.

It's just a matter of time.

Yes, ATA management is well aware of not being too tied to WN, but 7 years is an eternity in this industry. If you can predict what is going to happen by then, good luck.

Also, the WN codeshare is not solely making our scheduled service work. There is absolutely no doubt it helps, but it is successful with or without the codeshare. We both benefit with added revenue and WN avoids the added costs and complexity of flying the routes themselves.

By the way, can a 737-700 do LAS/PHX-Hawaii? How about over the atlantic without a 757-200? I believe those routes would be handled better with a 757.
35 years of American Trans Air/ATA Airlines, 1973-2008. A great little airline that will not be soon forgotten.
 
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TZTriStar500
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RE: ATA Airlines Adding New Service To Hawaii

Tue Nov 21, 2006 1:27 pm

Quoting DTWAGENT (Reply 6):
Are they using B737-800's or B757-200's ?

Both
35 years of American Trans Air/ATA Airlines, 1973-2008. A great little airline that will not be soon forgotten.
 
tbear815
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RE: ATA Airlines Adding New Service To Hawaii

Tue Nov 21, 2006 1:32 pm

As for the 737 NG a/c, Privat Air already operates Business services from Germany to the US on behalf of LH. And AQ has the a/c from the West Coast. A 757 would have more uplift, but what price comfort? Money isn't everything.
 
drerx7
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RE: ATA Airlines Adding New Service To Hawaii

Tue Nov 21, 2006 1:35 pm

Quoting Tbear815 (Reply 11):
As for the 737 NG a/c

Its a BBJ though--a little different ballgame for a 137ish seat 73G in terms of economics.
Third Coast born, means I'm Texas raised
 
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TZTriStar500
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RE: ATA Airlines Adding New Service To Hawaii

Tue Nov 21, 2006 1:36 pm

Quoting Tbear815 (Reply 11):
As for the 737 NG a/c, Privat Air already operates Business services from Germany to the US on behalf of LH. And AQ has the a/c from the West Coast. A 757 would have more uplift, but what price comfort? Money isn't everything.

You are correct about PrivatAir, but those are BBJs with extra tanks in the cargo hold and the heavier wing of the -800 with much lower payloads than 137 pax with full baggage on a straight -700. BBJs are NOT the same as -700s and one would not want to give up cargo space on flights to the islands.
35 years of American Trans Air/ATA Airlines, 1973-2008. A great little airline that will not be soon forgotten.
 
USPIT10L
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RE: ATA Airlines Adding New Service To Hawaii

Tue Nov 21, 2006 1:37 pm

Quoting ATA767 (Thread starter):
With this schedule, ATA will serve more
Hawaiian destinations non-stop from the Mainland than any other airline.

I think UA would have something to say about that. UA has the most service toall the islands in Hawai'i. Ni'hau does not have airline service.
It's a Great Day for Hockey!
 
wedgetail737
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RE: ATA Airlines Adding New Service To Hawaii

Tue Nov 21, 2006 1:38 pm

Quoting DTWAGENT (Reply 6):
Are they using B737-800's or B757-200's ?

I don't know how reliable ATA's website is in terms of schedules, but I checked June 21st and the OGG-OAK-OGG roundtrip is a 753. I've seen the 753 used on the Hawaii trips, but not on a regular basis.
 
wjcandee
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RE: ATA Airlines Adding New Service To Hawaii

Tue Nov 21, 2006 1:53 pm

Quoting TZTriStar500 (Reply 4):
Remember that ATA has an exclusive right to perform this type of flying on WNs behalf during the 7 year codeshare deal.

As Johnny Carson used to say, "I did not know that." Dunno how I missed that fact.

Of course, WN could do the flying itself, if it really wanted to. I'm also intrigued that vaunted WN would actually find it so incredibly difficult to get their res system modified to do international reservations. I would have thought that Accenture or someone else would have promised them to be able to do it faster (but maybe that's the point, consultants always promise the world).

I'm delighted to see that the Hilo service has worked out so well. Of course, ATA has a long and distinguished reputation in Hawaii, which may have helped with local traffic as well.

Looks like the new owners have a good idea of what to do and how to do it.
 
tbear815
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RE: ATA Airlines Adding New Service To Hawaii

Tue Nov 21, 2006 1:56 pm

Thank you for clarifying the difference with the BBJ. I had forgotten about that variant. IIRC, that is one hot aircraft.
 
ha763
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RE: ATA Airlines Adding New Service To Hawaii

Tue Nov 21, 2006 3:24 pm

Quoting USPIT10L (Reply 14):
Quoting ATA767 (Thread starter):
With this schedule, ATA will serve more
Hawaiian destinations non-stop from the Mainland than any other airline.

I think UA would have something to say about that. UA has the most service toall the islands in Hawai'i. Ni'hau does not have airline service.

It is true that UA has the most total flights between the mainland and Hawaii, but that is not what ATA is claiming. ATA is saying they will fly non-stop to the most destinations in Hawaii, which is true. ATA will have non-stop flights 5 Hawaii airports. The 5 are HNL, LIH, OGG, KOA, and ITO. UA only has non-stop flights to 4 Hawaii airports - HNL, LIH, OGG, and KOA.
 
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LN-MOW
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RE: ATA Airlines Adding New Service To Hawaii

Tue Nov 21, 2006 10:15 pm

Quoting Wedgetail737 (Reply 15):
I've seen the 753 used on the Hawaii trips, but not on a regular basis.

The 753 was commonly used on Hawaii before bankrupcy, not least from SEA, where I worked at the time.

Now that there's only four left, I'm a little surprised to see them returning to the islands, but it looks as it may only be for the peak summer travel.
- I am LN-MOW, and I approve this message.
 
EasternSon
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RE: ATA Airlines Adding New Service To Hawaii

Tue Nov 21, 2006 11:30 pm

I continue to hear from industry insiders that ATA will pick up ex-NWA DC10s, despite the fact that ATA has not confirmed this.

Is there any chance the DC10 will be used on the Hawaii runs?
"The only people for me are the mad ones...." Jack Kerouac
 
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TZTriStar500
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RE: ATA Airlines Adding New Service To Hawaii

Wed Nov 22, 2006 1:21 am

Quoting EasternSon (Reply 20):
I continue to hear from industry insiders that ATA will pick up ex-NWA DC10s, despite the fact that ATA has not confirmed this.

Is there any chance the DC10 will be used on the Hawaii runs?

It IS confirmed that we are acquiring 9 ex-NWA DC-10s with 7 to be operated. Just because there was no public press release does not mean it has not occurred. No, they are not anticipated to be used on scheduled service runs.
35 years of American Trans Air/ATA Airlines, 1973-2008. A great little airline that will not be soon forgotten.
 
chase
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RE: ATA Airlines Adding New Service To Hawaii

Wed Nov 22, 2006 2:09 am

Quoting Wjcandee (Reply 16):
I'm also intrigued that vaunted WN would actually find it so incredibly difficult to get their res system modified to do international reservations

I agree, even though lots of changes would have to be made: accepting (and converting) foreign currency, possibly handling new time zones, allowing foreign-formatted addresses and phone numbers (may already do that?), increased block times, possibly new codes for why a flight is delayed, foreign taxes, possibly additional security issues (not sure which the airlines "care about" and which are just the TSA's care).
What confuses me is, why don't they codeshare to SJU yet? I was under the impression that it was going to be announced quite a while ago, as kind of a testbed for int'l since it's quasi-int'l, but the announcement never came, and TZ pulled out of SJU (although they could always go back in).
 
EasternSon
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RE: ATA Airlines Adding New Service To Hawaii

Wed Nov 22, 2006 2:11 am

Quoting TZTriStar500 (Reply 21):

Thanks for the info. I knew they had made the arrangements to acquire them, but was unsure of the intended use.

Do you know how they will be utilized in the fleet?

Thanks
"The only people for me are the mad ones...." Jack Kerouac
 
ATAIndy
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RE: ATA Airlines Adding New Service To Hawaii

Wed Nov 22, 2006 2:39 am

Quoting EasternSon (Reply 23):
Do you know how they will be utilized in the fleet?

The DC-10's will be used for military charters replacing the L1011's.

-Feister
Boiler up! - Next flights: IND-MIA, MIA-IND
 
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ua2162
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RE: ATA Airlines Adding New Service To Hawaii

Wed Nov 22, 2006 3:52 am

All right! New service for KOA. This route is in direct competition with AQ. AQ flies this four times a week. Will TZ fly on the other three days?

Many forget but TZ served KOA for a short time with an LAX flight. It was short lived. Hopefully this one will last longer.
 
RL757PVD
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RE: ATA Airlines Adding New Service To Hawaii

Wed Nov 22, 2006 5:01 am

Quoting ERJ170 (Reply 1):
Okay.. so when is ATA going to start doing some Caribbean and/or Canadian service for WN...

I like the idea of WN using ATA to bridge the atlantic between WN and Ryanair
BWI-STN/DUB
PVD-STN/DUB
PHL-STN/DUB
Experience is what you get when what you thought would work out didn't!
 
MAH4546
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RE: ATA Airlines Adding New Service To Hawaii

Wed Nov 22, 2006 5:11 am

I heard yesterday that they might be taking another stab at MIA, this time from Houston Hobby. Anybody hear more?
a.
 
Tiger119
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RE: ATA Airlines Adding New Service To Hawaii

Wed Nov 22, 2006 6:19 am

Quoting EasternSon (Reply 20):
I continue to hear from industry insiders that ATA will pick up ex-NWA DC10s, despite the fact that ATA has not confirmed this.

Is there any chance the DC10 will be used on the Hawaii runs?

- These will be used for charters, mainly the U.S. Military (inside sources)

- When will they come back to IND?  cry 
Flying is the second greatest thrill known to mankind, landing is the first!
 
ATA767
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RE: ATA Airlines Adding New Service To Hawaii

Wed Nov 22, 2006 8:15 am

Quoting MAH4546 (Reply 27):
I heard yesterday that they might be taking another stab at MIA, this time from Houston Hobby. Anybody hear more?

Interesting. That has been a rumored route because like HOU-LGA, it gets people into the airport they actually want to go to without competition by many. It would make sense and I am sure that ATA will announce a few more flights in the coming weeks.
 
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TZTriStar500
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RE: ATA Airlines Adding New Service To Hawaii

Wed Nov 22, 2006 11:28 am

Quoting Tiger119 (Reply 28):
- When will they come back to IND?

Oh, you'll see the DC-10s in Indy, but they'll only be flying in and out of here on ferries....no chance of returning to scheduled service here in the next few years.
35 years of American Trans Air/ATA Airlines, 1973-2008. A great little airline that will not be soon forgotten.
 
TrijetsRMissed
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RE: ATA Airlines Adding New Service To Hawaii

Wed Nov 22, 2006 11:45 am

Quoting TZTriStar500 (Reply 21):
It IS confirmed that we are acquiring 9 ex-NWA DC-10s with 7 to be operated. Just because there was no public press release does not mean it has not occurred. No, they are not anticipated to be used on scheduled service runs.

That's too bad, I was hoping ATA would designate a few for scheduled service but knew it was doubtful. I guess the demand for a wide body isn't there and the 757 is much more cost effective.
There's nothing quite like a trijet.
 
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TZTriStar500
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RE: ATA Airlines Adding New Service To Hawaii

Wed Nov 22, 2006 12:01 pm

Quoting TrijetsRMissed (Reply 31):
That's too bad, I was hoping ATA would designate a few for scheduled service but knew it was doubtful. I guess the demand for a wide body isn't there and the 757 is much more cost effective.

Well that does not mean it is completely out of the question for a DC-10 to show up in Hawaii lets say. L-1011s have occassionaly subbed on sched flights, but it was few and far between.
35 years of American Trans Air/ATA Airlines, 1973-2008. A great little airline that will not be soon forgotten.
 
drerx7
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RE: ATA Airlines Adding New Service To Hawaii

Wed Nov 22, 2006 11:49 pm

Quoting ATA767 (Reply 29):
Quoting MAH4546 (Reply 27):
I heard yesterday that they might be taking another stab at MIA, this time from Houston Hobby. Anybody hear more?

Interesting. That has been a rumored route because like HOU-LGA, it gets people into the airport they actually want to go to without competition by many. It would make sense and I am sure that ATA will announce a few more flights in the coming weeks.

I can't wait to see if and what flights they expand to from Hobby--hopefully we'll get those 757s down here.
Third Coast born, means I'm Texas raised
 
jmc1975
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RE: ATA Airlines Adding New Service To Hawaii

Thu Nov 23, 2006 10:15 am

Quoting TZTriStar500 (Reply 21):
It IS confirmed that we are acquiring 9 ex-NWA DC-10s with 7 to be operated. Just because there was no public press release does not mean it has not occurred. No, they are not anticipated to be used on scheduled service runs.

ATA just keeps getting more advanced! Going from 738s and 753s to 733s and D10s...wow!  silly 
.......
 
TrijetsRMissed
Posts: 1978
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RE: ATA Airlines Adding New Service To Hawaii

Thu Nov 23, 2006 10:28 am

Quoting Jmc1975 (Reply 34):
ATA just keeps getting more advanced! Going from 738s and 753s to 733s and D10s...wow!

I believe they are weighing their options between the caravelle and the comet for the next addition to the fleet.  Wink
There's nothing quite like a trijet.
 
ChiGB1973
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RE: ATA Airlines Adding New Service To Hawaii

Thu Nov 23, 2006 4:20 pm

Wonder what it's going to mean for furloughs/recalls?

M
 
wjcandee
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RE: ATA Airlines Adding New Service To Hawaii

Thu Nov 23, 2006 4:33 pm

Quoting Jmc1975 (Reply 34):
ATA just keeps getting more advanced! Going from 738s and 753s to 733s and D10s...wow!

You mean "getting the right aircraft for the job", don't you? Because that's what they're doing. Silly them for trying to be smart and profitable.
 
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Bruce
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RE: ATA Airlines Adding New Service To Hawaii

Tue Nov 28, 2006 5:14 pm

I'm wondering about this NWA Dc-10 to ATA. Ship #s 1226 1238 1239 1240 1243. 1236 and 1244 were all sold to Omni for parts. The others that got ferried to Marana have some of the highest airframe times. They really dont have much life left without a substantial overhaul which I doubt ATA would be willing to do.

bruce
Bruce Leibowitz - Jackson, MS (KJAN) - Canon 50D/100-400L IS lens

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