LifelinerOne
Topic Author
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New CEO KLM: "Blue Will Remain Blue"

Tue Dec 05, 2006 3:44 am

KLM's new CEO, Peter Hartman said some things in Dutch newspaper De Telegraaf about AF-KLM.

He said that the new group is experiencing much more synergy every day. However, he says that KLM is still a seperate airline within the group. "It isn't so that Air France picks our planes. You don't expect us to accept planes which didn't fit the KLM network" he said.

He ended with this interesting statement: "The name will remain KLM, blue will remain blue, that's my mission".

Hmm, wonder how this will be received within the group.

Cheers!  wave 
Only Those Who Sleep Don't Make Mistakes
 
jacobin777
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RE: New CEO KLM: "Blue Will Remain Blue"

Tue Dec 05, 2006 3:59 am

Quoting LifelinerOne (Thread starter):
"The name will remain KLM, blue will remain blue, that's my mission".

I hope they don't change....I love the KL Blue... Smile


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Magyarorszag
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RE: New CEO KLM: "Blue Will Remain Blue"

Tue Dec 05, 2006 4:20 am

Quoting Jacobin777 (Reply 1):
I hope they don't change....I love the KL Blue...

Me too!

Cheers.
 
LFutia
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RE: New CEO KLM: "Blue Will Remain Blue"

Tue Dec 05, 2006 4:22 am

I really love his quote from Luchtvaart Nieuws: “Maar de naam zal KLM blijven, blauw blijft blauw, dat is mijn missie.”

Best quote I could ever read. KLM deserves to keep their name and keep their colour!

Leo
Leo/ORD -- Groetjes uit de VS! -- Heeft u laatst nog met KLM gevlogen?
 
captaink
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RE: New CEO KLM: "Blue Will Remain Blue"

Tue Dec 05, 2006 4:26 am

Quoting Jacobin777 (Reply 1):
I hope they don't change....I love the KL Blue...

Love it myself.

"blue will remail blue" Way to go CEO guy. Big grin
There is something special about planes....
 
EFHK
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RE: New CEO KLM: "Blue Will Remain Blue"

Tue Dec 05, 2006 4:26 am

Quoting Lfutia (Reply 3):
KLM deserves to keep their name and keep their colour!

Definitely, as one of the oldest (the oldest?) airlines they have a rich history.

I can't imagine why the French would want to change KLM's identity, I'm sure KL would lose many valuable Dutch customers, and the product and brand are fine as they are.

I like the blue livery too!  Smile
One of the best places in the world: McDonald's in T2 at FRA.
 
kappel
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RE: New CEO KLM: "Blue Will Remain Blue"

Tue Dec 05, 2006 5:34 am

Quoting EFHK (Reply 5):
Definitely, as one of the oldest (the oldest?) airlines they have a rich history.

Indeed THE oldest airline in the world (still operating under their original name)
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osiris30
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RE: New CEO KLM: "Blue Will Remain Blue"

Tue Dec 05, 2006 5:36 am

Three cheers for the CEO... KLM's planes are KLM's planes.. you can tell one the instant you see it.. there's NO reason to change that lovely, simple, clean livery from some euro white POS
I don't care what you think of my opinion. It's my opinion, so have a nice day :)
 
bobnwa
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RE: New CEO KLM: "Blue Will Remain Blue"

Tue Dec 05, 2006 5:43 am

I don't believe that AF has ever said it wanted to change the KLM name or color. Everthing is working wonderfully,who would want to change that? I know one member of this board has been predicting dire things since the AF/KL merger but not one has ever happened. I'm sure the statement made by the new CEO is nothing new.
 
thomasphoto60
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RE: New CEO KLM: "Blue Will Remain Blue"

Tue Dec 05, 2006 5:55 am

Quoting Osiris30 (Reply 7):
Three cheers for the CEO... KLM's planes are KLM's planes.

Ditto......I am glad to hear this. Frankly, I was expecting to see the opposite in the coming years.

Hartman is a good man!

Thomas
"Show me the Braniffs"
 
ohsopc
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RE: New CEO KLM: "Blue Will Remain Blue"

Tue Dec 05, 2006 6:22 am

but airfrance is also blue! (although a little darker)
 
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Heavierthanair
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RE: New CEO KLM: "Blue Will Remain Blue"

Tue Dec 05, 2006 6:35 am

G´day

Quoting LifelinerOne (Thread starter):
He said that the new group is experiencing much more synergy every day. However, he says that KLM is still a seperate airline within the group. "It isn't so that Air France picks our planes. You don't expect us to accept planes which didn't fit the KLM network" he said.

Joint purchasing is just one synergy, albeit an important one. AF and KL fleets do not differ that much either, I do not see any that AF may select which doesn´t fit KL´s network. My conservative understanding of the way business is done is that whoever owns the business and hands out the $$$ usually calls the shots.


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This ain´t pink either, so presumably this will remain blue too.

Cheers

Peter
"Two things are infinite: the universe and human stupidity; and I'm not sure about the universe." (Albert Einstein, 1879 - 1955)
 
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breiz
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RE: New CEO KLM: "Blue Will Remain Blue"

Tue Dec 05, 2006 8:43 am

Quoting LifelinerOne (Thread starter):
"The name will remain KLM, blue will remain blue, that's my mission".

Considering that the Air France-KLM group just picked-up Transavia as the brand for a new French low-cost, I don't think the group has any intention what so ever to abandon the KLM brand.
 
A388
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RE: New CEO KLM: "Blue Will Remain Blue"

Tue Dec 05, 2006 9:13 am

Quoting Jacobin777 (Reply 1):
I hope they don't change....I love the KL Blue...



MyAviation.net photo:

Photo © Jacobin777

Hahaha, Jacobin777 what's up. You just make me laugh each time I see you use the same KL 777 photo. I know it is your photo so you must be very proud of it which is good of course. I just find it funny to see someone use the exact same photo every time over and over again, haha. Two thumbs up for you  Smile

A388
 
jacobin777
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RE: New CEO KLM: "Blue Will Remain Blue"

Tue Dec 05, 2006 11:44 am

Quoting A388 (Reply 13):

Hahaha, Jacobin777 what's up. You just make me laugh each time I see you use the same KL 777 photo. I know it is your photo so you must be very proud of it which is good of course. I just find it funny to see someone use the exact same photo every time over and over again, haha. Two thumbs up for you  Smile

Hey A388..well.you can't blame me... Wink

I just think KL's Blue colours, especially the 777's are one of the prettiest in the world... Smile

If AF brings the A380 to SFO and is discussed, I'll be happy to post A380 photos too.. Smile
"Up the Irons!"
 
LFutia
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RE: New CEO KLM: "Blue Will Remain Blue"

Tue Dec 05, 2006 12:43 pm

"On 30 September 2003, Air France and KLM announced that they would in future be known as Air France-KLM. This entity was first offered on the Amsterdam Stock Exchange on 5 May 2004. The takeover of KLM by Air France marked the end of the oldest independent airline in the world. The Royal adjective will likely remain for the foreseeable future. Its independent identity is guaranteed to 2008, but eventually it is anticipated that its operations will be merged into those of the French company."

Source: http://en.wikipedia.org/wiki/KLM

Leo
Leo/ORD -- Groetjes uit de VS! -- Heeft u laatst nog met KLM gevlogen?
 
captaink
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RE: New CEO KLM: "Blue Will Remain Blue"

Tue Dec 05, 2006 1:26 pm

I just did some reading up on KLM. Didn't realize the history behind great airline. Now I am wishing Air France didn't buy them. My mom was born in Curacao, therefore I grew up hearing about KLM and ALM, just didnt realize it was such an iconic airline.

The name and colour definitely needs to be kept.
There is something special about planes....
 
mindscape
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RE: New CEO KLM: "Blue Will Remain Blue"

Tue Dec 05, 2006 3:00 pm

Hello,

Quoting Captaink (Reply 16):
Didn't realize the history behind great airline. Now I am wishing Air France didn't buy them

What is wrong with that ?
 
KLM685
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RE: New CEO KLM: "Blue Will Remain Blue"

Tue Dec 05, 2006 4:08 pm

The day KL eliminates blue from itself i'll retire from aviation and never fly them again. LOL

But i'm glad that this new CEO actually insists on KL "independency" from Air France.

Quoting Jacobin777 (Reply 14):
just think KL's Blue colours, especially the 777's
are one of the prettiest in the world...

I know!! It's such...royal :P

Cheers
KLM- The Best Airline in the World!
 
lexer
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RE: New CEO KLM: "Blue Will Remain Blue"

Tue Dec 05, 2006 5:11 pm

At present, AF/KL is testing the market on the strentgh and perception of their brands. I received some online survey from the Flying Blue programme full of questions on the KLM brand name, should it stay, should it not, why, etcetera. This doesnt mean that they will change the brand name but they are clearly trying to find out what the response would be..
 
ReverseThrust
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RE: New CEO KLM: "Blue Will Remain Blue"

Tue Dec 05, 2006 7:27 pm

I completely agree with the KLM CEO - as a frequent flyer with KLM myself I love it's identity and the colour scheme. It stands out and you know when it's around. There mere thought of it being lost in a big alliance is enough to make anyone shudder!

Blue rules!

Reverse
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cHabu
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RE: New CEO KLM: "Blue Will Remain Blue"

Tue Dec 05, 2006 8:26 pm

Hiya,

Quoting Thomasphoto60 (Reply 9):
Frankly, I was expecting to see the opposite in the coming years

In the (Dutch) aviation scene i think we all do.....

Quoting Lfutia (Reply 15):
Its independent identity is guaranteed to 2008, but eventually it is anticipated that its operations will be merged into those of the French company

..... so we have to wait and see what will happen in 2008.

I'll settle for some hybrid painted aircraft at AMS...  Wink

Perhaps even an AFR A380 based at AMS...  hyper 

CU.
Someday i'll fly away......
 
steph001
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RE: New CEO KLM: "Blue Will Remain Blue"

Tue Dec 05, 2006 8:36 pm

Quoting Mindscape (Reply 17):
What is wrong with that ?

European nations tend to consider the flag carriers as a part of their cultural heritage. Although there are obvious synergies in the AF/KL merger, some may be afraid that a part of the dutch culture in the sky will disappear and will be replaced by a company with no real cultural identity. I have been several times on KLM planes and love KLM, but I also think that cash is cash and will decide on the future of the company or the brand.

Hope this helps, Stepph
 
PanAmOldDC8
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RE: New CEO KLM: "Blue Will Remain Blue"

Tue Dec 05, 2006 11:07 pm

Love the KLM colours and don't see any reason why they should change them. They are known internationally and can be spotted from miles away. Good for him, stick to your guns
Barbados, CWC soon, can't wait
 
1stfl94
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RE: New CEO KLM: "Blue Will Remain Blue"

Tue Dec 05, 2006 11:29 pm

Quoting Captaink (Reply 16):
Now I am wishing Air France didn't buy them. My mom was born in Curacao, therefore I grew up hearing about KLM and ALM, just didnt realize it was such an iconic airline.

If AF hadn't bought KLM then it probably be in pretty deep poo by now and possibly not far off going the same way as Swissair and Sabena. They were incurring heavy losses and had been spending most of the 1990s trying to find an alliance partner, project Alcazar, BA and Alitalia. AF might not be ideal but will keep the airline and it's people flying.
 
LHStarAlliance
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RE: New CEO KLM: "Blue Will Remain Blue"

Tue Dec 05, 2006 11:52 pm

Would be a pity to see disappear this great colors , they should do it as LH has done with LX .
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USADreamliner
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RE: New CEO KLM: "Blue Will Remain Blue"

Wed Dec 06, 2006 1:01 am

Blue will stay blue...

Same as UTA will stay UTA:
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captaink
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RE: New CEO KLM: "Blue Will Remain Blue"

Wed Dec 06, 2006 1:20 am

Quoting Mindscape (Reply 17):
What is wrong with that ?

It is no long the oldest independent airline in the world. Just for that reason really.

Quoting 1stfl94 (Reply 24):
If AF hadn't bought KLM then it probably be in pretty deep poo by now and possibly not far off going the same way as Swissair and Sabena. They were incurring heavy losses and had been spending most of the 1990s trying to find an alliance partner, project Alcazar, BA and Alitalia. AF might not be ideal but will keep the airline and it's people flying.

Business is business and the prime objective is to stay in business and make money, so i guess AF was needed to do that.

Quoting USADreamliner (Reply 26):

Did these airlines have different liveries before? Hmm is that fate of KLM?
There is something special about planes....
 
mindscape
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RE: New CEO KLM: "Blue Will Remain Blue"

Wed Dec 06, 2006 2:52 am

Hello Steph001,

Quoting Steph001 (Reply 22):
some may be afraid that a part of the dutch culture in the sky will disappear and will be replaced by a company with no real cultural identity

Thanks for your reply, but i am afraid to misunderstand.
From what i read, I understand that AF, another flag carrier, has no cultural identity... ?
I am positive that it is not what you mean, but now why the Dutch culture would disappear ? the new AF-KL group has been created with two tremendous assets : KL and AF. Uniformity and monochrome coulours arent very popular nowadays, however evolution is part of the world we are living in and who knows what will happen. But currently, AF has no desire to withdraw the KLM brand and colour. Everyone knows and agrees that it would be a huge mistake, and i guess the new KLM CEO will clearly keep on reminding this.
I am just surprised how people can have few consideration for AF and see it as the "Devil wears white"...
 
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Btriple7
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RE: New CEO KLM: "Blue Will Remain Blue"

Wed Dec 06, 2006 2:53 am

Quoting USADreamliner (Reply 26):

Don't be so cynical. AF is not so stupid as to dwindle away the well-founded brand of KLM. AF knows that the KLM brand has a long and colorful history. Most of the airlines you listed were French airlines meaning AF could take over the brand without hurting national pride. Also, KLM is such a huge entity. Many of those airlines can't even compare.

I have a lot confidence in what Air France and KLM are doing. I doubt they will make any bold moves without thinking everything through first. As the saying goes, "Two heads are better than one."

Regards,
Btriple7
Just...fly.
 
access-air
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RE: New CEO KLM: "Blue Will Remain Blue"

Wed Dec 06, 2006 2:53 am

Quoting A388 (Reply 13):
Hahaha, Jacobin777 what's up. You just make me laugh each time I see you use the same KL 777 photo. I know it is your photo so you must be very proud of it which is good of course

No offense, but the photo isnt that hot....For one thing, its backlit so the blue colors are not lit up by the sun....Secondly, the hill is in front of the engine and half of the bottum fuselage.....Sorry mate....

Access-Air
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jacobin777
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RE: New CEO KLM: "Blue Will Remain Blue"

Wed Dec 06, 2006 3:09 am

Quoting Access-Air (Reply 30):

No offense, but the photo isnt that hot....For one thing, its backlit so the blue colors are not lit up by the sun....Secondly, the hill is in front of the engine and half of the bottum fuselage.....Sorry mate....

Who said it was "the best" shot anyway? If it was a top-tiered photo.it would be on Airliners.net and not myaviation.net.. Wink

Also, as the comments stated, unobstructed views from there no longer exist (there is a fence now) and that is one of the last shots from that particular location..

Cheers...
"Up the Irons!"
 
sllevin
Posts: 3312
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RE: New CEO KLM: "Blue Will Remain Blue"

Wed Dec 06, 2006 7:13 am

Blue will stay blue, alright....right on the tail in the AF logo  Smile

Steve

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