Boeing777/747
Topic Author
Posts: 543
Joined: Thu Dec 20, 2001 6:07 am

Brussels Airlines Logo: Smart Or Smarties?

Tue Dec 05, 2006 8:40 pm

Found this on the web. Very smart Brussels Airlines. What did your brand change costed? My thoughts!

http://de.bea.com/images/press/bea_logo_liquid800px.gif

http://www.brusselsairlines.com/img/snvimg/a319_3.jpg
 
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Owleye
Posts: 484
Joined: Thu Feb 16, 2006 5:42 am

RE: Brussels Airlines Logo: Smart Or Smarties?

Tue Dec 05, 2006 8:42 pm

Hideous. Well found!
 
jamman
Posts: 475
Joined: Mon May 21, 2007 4:33 am

RE: Brussels Airlines Logo: Smart Or Smarties?

Tue Dec 05, 2006 8:43 pm

Personally I'd have gone for a complete re-design, its still a Sabena cross dresser.
Phoning it in from a place with no phones.
 
AJMIA
Posts: 431
Joined: Wed Dec 14, 2005 11:29 pm

RE: Brussels Airlines Logo: Smart Or Smarties?

Tue Dec 05, 2006 8:48 pm

I kinda like it.
It is different and it catches my eyes.
They look like cherry mentos by the way.  Smile

AJMIA
Lady it's a jet... not a kite.
 
Boeing777/747
Topic Author
Posts: 543
Joined: Thu Dec 20, 2001 6:07 am

RE: Brussels Airlines Logo: Smart Or Smarties?

Tue Dec 05, 2006 8:52 pm

I think BEA at http://www.bea.com was earlier with its brand. The design company who did the Brussels Airlines design project must have been inspired by this BEA company brand... no doubt i.m.o. The design company must have thought 1 + 1 = 2. BEA... BEA? Brussels European Airlines! Let's call it Brussels Airlines and let's make a BEA Smarties-like 'b'. I find that a very cheap and tricky behaviour. Big booh!
 
abletofly
Posts: 107
Joined: Thu Nov 30, 2006 4:55 pm

RE: Brussels Airlines Logo: Smart Or Smarties?

Tue Dec 05, 2006 9:03 pm

Funny.
But when the airline's named Brussels Airlines, it could be interesting if they used like Maneken Pis on the vertical fin as a part of the colorscheme. Big grin

Regards.
 
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Owleye
Posts: 484
Joined: Thu Feb 16, 2006 5:42 am

RE: Brussels Airlines Logo: Smart Or Smarties?

Tue Dec 05, 2006 9:09 pm

Quoting Boeing777/747 (Reply 4):
Big booh!

It's a bit embarrassing to see that an airline is soo close to another, already existing brand (although it's a totally different market). I won't speak about a 'big booh' though it is an unconvenient story for Brussels Airlines and/or the design company involved. Maybe Brussels Airlines saw and liked the BEA logo and wanted a same brandsymbol created? Don't know the real background story.

[Edited 2006-12-05 13:33:02]