When Boeing launched the 787 (then called 7E7) program, its launched an innovative design with the distinctive shark tail. Above that Boeing's livery gave an even more dynamic design to the 787
but then it substantially changed the design to make it look almost like a 767 (nothing too original).
This is the current A350 design after it was modified. It certainly looks very great and with Airbus' bland livery at least we do not have a false impression of a more dynamic looking aircraft. Do you think this will be the final design or that we should expect Airbus to end it up looking like the A330 like the previous design did