Dtw757
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New Delta Livery?

Fri Dec 29, 2006 10:07 pm

I know the possibility has been discussed of Delta unveiling a new livery when they emerge from bankruptcy. I saw this photo of the Habitat For Humanity airplane and am wondering if these colors might be a preview of what's to come.

Delta could freshen their current livery without great cost to them by splashing those blue stripes on the airplane and either keeping the current tail or perhaps using a new design on this blue tail. They are taking what they learned from Song and integrating that into their fleet and these stripes might be a part of that.

Here is the livery on N171DZ, an airplane that I have actually flown on just a few months after delivery in 1998.


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Photo © Justin Idle



Personally I think this these colors would be great. What do you think? Would this be a great new Delta livery?
721,2,732,3,4,5,G,8,9,741,2,3,4,752,3,762,3,4,772,3,788,D93,5,M80,D10,M11,L10,100,AB6,319,20,21,332,3,346,388,146,CR2,7,
 
UK_Dispatcher
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RE: New Delta Livery?

Fri Dec 29, 2006 10:10 pm

I don't like these colours at all - not as a standard livery anyway. I think that any new Delta livery should echo the widget, and the colours of black, red and blue.
 
AeroWesty
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RE: New Delta Livery?

Fri Dec 29, 2006 10:16 pm

Quoting DTW757 (Thread starter):
What do you think? Would this be a great new Delta livery?

Yuck.

My suggestion, stop changing liveries every other year, and on the day they emerge from BK resurrect "Delta is ready when you are ..." as their slogan for a while. It would have a positive and effective double meaning.
International Homo of Mystery
 
Dalmd88
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RE: New Delta Livery?

Fri Dec 29, 2006 10:17 pm

That is the first pic of the Habitat plane I've seen. I like the idea of the stripes, but it would need some red for a fleet wide look.

I've heard no rumors of a new livery, but I'm not anywhere into a loop were I would hear any. A new look is purely speculation, even though many carriers have changed on exiting from Chpt 11. I have noticed a drop off of airplanes getting repainted. That could be due to contract work in the paint bays. I noticed there is a DHL paint job coming in next week and I think there is some Navy C-40 jobs soon also.
 
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Vasu
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RE: New Delta Livery?

Fri Dec 29, 2006 10:18 pm

Hmm... in different colours I can see it looking very good!
 
bmibaby737
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RE: New Delta Livery?

Fri Dec 29, 2006 11:43 pm

She needs a more interesting tail, with the paint on the side continueing up there.
 
AlitaliaMD11
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RE: New Delta Livery?

Fri Dec 29, 2006 11:46 pm

There was some mention a month or two ago on these forums about Delta getting a new livery. The only reason why I think that the Habitat new livery might reflect the new Delta livery is because the Pink Delta is also painted with the same waves on the fuselage, except they are pink.

Although it could just be the way Delta wants to do their special liveries.


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osiris30
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RE: New Delta Livery?

Sat Dec 30, 2006 12:05 am

Delta needs to stop changing liveries. They've had how many in the last 20 years.

Branding is important and if you change your look every 5 years the average consumer gets confused.

I mean look at the one legacy carrier in North America who hasn't seen chapter 11 (or equivalent)... AA. Their look has been consisten for years.

Sometimes if your livery is very dated it makes sense to change, but that's the big issue with the hyperstylized liveries. They are full of graphic design fads. A good design is timeless (AA, IBM, Visa, Mastercard, etc).

Odds are if it looks hot/cool today it will look dated and aged in 10 years. Why companies inist of trying to redo their corporate branding every year is lost on me. I come from the school where you don't change your branding, because the product it's associated with isn't totaly crap.

(Just ait 10 years and see how crappy and dated the 'new' UA livery is going to look)
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EXAAUADL
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RE: New Delta Livery?

Sat Dec 30, 2006 12:21 am

How many DL liveries are out there now?

3?
 
cubastar
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RE: New Delta Livery?

Sat Dec 30, 2006 12:45 am

Quoting EXAAUADL (Reply 8):
How many DL liveries are out there now?

Hopefully, there will be only 1 in the future..... as a stand alone company.
 
rootsair
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RE: New Delta Livery?

Sat Dec 30, 2006 12:51 am

Quoting Osiris30 (Reply 7):
A good design is timeless (AA, IBM, Visa, Mastercard, etc)

OLD LOGO


NEW LOGO


[Edited 2006-12-29 16:52:27]
A man without the knowledge of his past history,culture and origins is like a tree without roots
 
Dtw757
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RE: New Delta Livery?

Sat Dec 30, 2006 12:55 am

Quoting Osiris30 (Reply 7):
Branding is important and if you change your look every 5 years the average consumer gets confused

I don't think this is true, if it were we wouldn't see constant model changes in the automotive industry for starters. People want constant change with so many of the products they use. Delta has used the widget as their logo for many many years. Changing colors on the airplane is another story.

I forgot to add one more thing, most of the major US carriers have had 3 different color schemes in the past 20 years with AA being the exception.

[Edited 2006-12-29 17:00:28]
721,2,732,3,4,5,G,8,9,741,2,3,4,752,3,762,3,4,772,3,788,D93,5,M80,D10,M11,L10,100,AB6,319,20,21,332,3,346,388,146,CR2,7,
 
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SLCUT2777
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RE: New Delta Livery?

Sat Dec 30, 2006 1:04 am

Quoting Osiris30 (Reply 7):
Delta needs to stop changing liveries. They've had how many in the last 20 years.
DL has had 3, starting with the longstanding "widget" livery that was around for over 30 years. They had the "Ron Allen" livery for just a short period of time starting around 1996 and then by 2000 before even many of the old "widget" livery a/c were repainted they went to the "flowing flag" look that Leo Mullin wanted.
I think many DL employees would love to put the Allen/Mullin periods behind them since they both were horrible managers and grossly mismanaged Delta during their tenures as CEO.
I for one would love to see DL go back to a modified widget livery that is a little more modern looking considering DL is now fly 738s, 752s, 767s and 777s rather than abundant numbers of Douglas a/c (DC-8s, DC-9s, etc...) that the old widget livery was designed around. The only a/c currently in their fleet that looks good in the old widget livery are the MD-88s and MD-90s. So something similar to that, but modernized. We actually had a good thread last spring on this topic:
RE: Could Delta Adopt An All-new Livery? (by 7E72004 May 22 2006 in Civil Aviation)?searchid=2785565&s=Delta+Airlines+Livery#ID2785565
One other livery I would like to see DL do is a heritage livery for Western Airlines since it has been 20 years now since that successful merger. It would be fun to see an a/c with the big red Western "W" with the DL widget!

[Edited 2006-12-29 17:07:03]
DELTA Air Lines; The Only Way To Fly from Salt Lake City; Let the Western Heritage always be with Delta!
 
Alitalia744
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RE: New Delta Livery?

Sat Dec 30, 2006 1:27 am

The widget will be used prominently (or at least more so than today) in the near future.
Some see lines, others see between the lines.
 
osiris30
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RE: New Delta Livery?

Sat Dec 30, 2006 2:04 am

Quoting DTW757 (Reply 11):
don't think this is true, if it were we wouldn't see constant model changes in the automotive industry for starters. People want constant change with so many of the products they use.

Have you ever done or been involved with corporate branding studies, survey's, etc? I'm guessing not because this statement shows a lot of ignorance (not meant offensively) of such things (I've had the misfortune of being involved in that aforementioned exercises). The average consumer is stupid. I'm sorry, but it's a fact. They think they aren't, but they are.

Models of cars are one thing, but GM's Logo hasn't changed, nor has Ford's. Finally how many old car model names have been brought back? Now you could argue that Delta's planes are products rather than the company so who cares what's on them, but I think it's a mistake.

As the population ages and more and more folks retire or get close to retirement, nostalgic based branding is going to be the next big thing, just watch for it...

Finally to RootsAir:

That's a SLIGHT modification to the logo. All the key elements are basically the same (color, font, visual image, etc.). Nothing like the difference in Delta's liveries... and although I liked the 'wavy gravy' the best *personally* that doesn't make it a good on.
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miamix707
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RE: New Delta Livery?

Sat Dec 30, 2006 2:22 am

Quoting UK_Dispatcher (Reply 1):
I don't like these colours at all - not as a standard livery anyway. I think that any new Delta livery should echo the widget, and the colours of black, red and blue.

 checkmark 

Quoting Osiris30 (Reply 14):
As the population ages and more and more folks retire or get close to retirement, nostalgic based branding is going to be the next big thing, just watch for it...

Hope that comes true for airline paintschemes, because I think the current livery trends are awful. That plus most planes looking more and more alike makes it worse.
 
Longhornmaniac
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RE: New Delta Livery?

Sat Dec 30, 2006 2:30 am

Quoting Osiris30 (Reply 7):
Delta needs to stop changing liveries. They've had how many in the last 20 years.

 checkmark  I agree completely!

Quoting UK_Dispatcher (Reply 1):
I think that any new Delta livery should echo the widget, and the colours of black, red and blue.

 checkmark ...however, if they did decide to change, anything that doesn't feature the widget prominantely is a travesty. Their old widget scheme was the best one to date.

Cheers,
Cameron
Cheers,
Cameron
 
Alitalia744
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RE: New Delta Livery?

Sat Dec 30, 2006 3:37 am

everyone:

Quoting Longhornmaniac (Reply 16):
...however, if they did decide to change, anything that doesn't feature the widget prominantely is a travesty. Their old widget scheme was the best one to date.

please read below:

Quoting Alitalia744 (Reply 13):
The widget will be used prominently (or at least more so than today) in the near future.

thanks.
Some see lines, others see between the lines.
 
lincoln
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RE: New Delta Livery?

Sat Dec 30, 2006 3:47 am

Quoting Osiris30 (Reply 7):
I mean look at the one legacy carrier in North America who hasn't seen chapter 11 (or equivalent)... AA. Their look has been consisten for years.

I think it would take quite a leap to make the connection that "static branding == no bankruptcy". To take that conclusion to an extreme... Southwest (relatively) recently changed their livery...should we expect a bankruptcy announcement?

Quoting DTW757 (Reply 11):
I don't think this is true, if it were we wouldn't see constant model changes in the automotive industry for starters. People want constant change with so many of the products they use

In your example, people don't so much want constant change but the auto manufacturers do -- if you could buy a car that would last 20 years it would be great for you but bad for Ford. The auto industry has been credited in some circles with the concept of "Planned Obsolescence"-- that is, essentially, designing products that need to be replaced either by pacing the addition of new features, making sweeping design changes and introducing/discontinuing lines so that the old product is "uncool", or just designing to a minimum expected life (yes, this also has the effect of lowering the cost but it is primarially for the benefit of the manufacturer).

While I like the "flag" livery (and incidentally hate Delta), I do think that the lack of a consistant brand can hurt them. To liken it to your auto industry argument, this is tantamount to GM changing their logo; a more apt comparison to the model changes may be the reconfiguration of the First/Business/Economy offerings (IFE, seat covers, leg room, etc.).

One test of how effective branding is...If you were hosting a gameshow, and asked the contenstant (for the sake of argument, assume age 30+):

In advertising, "who is ready when you are?"
In advertising, "______ Air Lines. We love to fly and it shows."
In advertising, which company says "good goes around"

I bet you'd get the expected answer to #1 and/or #2. Chances of someone even guessing any airline with #3 are slim -- and it doesn't really exhibit a positive trait about the airline. (Now granted, based on my experiences with Delta, #1 and #2 also have nothing to do with the present-day airline, but they at least sound good.)

Lincoln
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SLCUT2777
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RE: New Delta Livery?

Sat Dec 30, 2006 4:15 am

Quoting Osiris30 (Reply 14):
although I liked the 'wavy gravy' the best *personally* that doesn't make it a good one.

I've actually liked the "Flowing Flag" (aka "Delta-flot," "Wavy-Gravy" etc...) livery a great deal as well, especially the solid navy blue engine cowling covers with the orange stripe. They can keep the tail as it is, but I'd like to see the stripes along the side of the plane come back with the old tilted widget on the forward section of the fuselage, and the "Times New-Roman" font in upper-case and likewise tilted. The widget being tilted should also go back onto the navy blue engine cowlings as well. Aside from the navy blue, orange and white colors, perhaps a gold small accent could be added much the way it was on the Spirit of Delta 762 livery for that all important ships final farewell tour.
In addition to the special "Western" heritage livery on perhaps a 738 I mentioned above, it might look good to do a heritage "Northeastern" livery since that was the airline Delta acquired back in the early 1970s that made DL such a bigger player on the east coast, especially in Boston.
DELTA Air Lines; The Only Way To Fly from Salt Lake City; Let the Western Heritage always be with Delta!
 
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jetpixx
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RE: New Delta Livery?

Sat Dec 30, 2006 4:34 am

Instead of DL concentrating on branding and new liveries, they should concentrate on better customer service and finding a way to stop losing money. I have been a devout SkyMiles guy and loved flying them, but more often than not their service has been substandard lately, the ATL hub is a mess and I'll do anything I can to fly CO and NW so I can still get my SkyMiles and avoid their service completely. I've had it with DL.
 
Garri767
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RE: New Delta Livery?

Sat Dec 30, 2006 5:42 am

I dont really admire that livery, but i think if Delta could incorporate their widget, that light shade of blue (on that aircraft in that photo), and a shade of red into a stylish livery, it would look awesome (just my opinion)



Garri767
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SLCUT2777
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RE: New Delta Livery?

Sat Dec 30, 2006 5:54 am

Quoting Garri767 (Reply 21):
I dont really admire that livery, but i think if Delta could incorporate their widget, that light shade of blue (on that aircraft in that photo), and a shade of red into a stylish livery, it would look awesome

I think there are some great liveries out there that are timeless classics like CO and Singapore that I hope won't change much, certainly no more than what Visa recently did to their logo. I don't think it is a very good thing for airlines to be like many NFL and NCAA football teams and uniform/helmet liveries in recent years. Nike hasn't been that great for many, and I'm glad my Alma-matter (Brigham Young Univ.--BYU) gave up on the 6 season Nike experiment (1999-2004) and went back to the traditional BYU livery, with some slight modifications, which is what I hope DL will do shortly.
DELTA Air Lines; The Only Way To Fly from Salt Lake City; Let the Western Heritage always be with Delta!
 
Dtw757
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RE: New Delta Livery?

Sat Dec 30, 2006 6:49 am

Quoting Osiris30 (Reply 14):
Have you ever done or been involved with corporate branding studies, survey's, etc? I'm guessing not because this statement shows a lot of ignorance (not meant offensively) of such things (I've had the misfortune of being involved in that aforementioned exercises). The average consumer is stupid. I'm sorry, but it's a fact. They think they aren't, but they are.

Models of cars are one thing, but GM's Logo hasn't changed, nor has Ford's. Finally how many old car model names have been brought back? Now you could argue that Delta's planes are products rather than the company so who cares what's on them, but I think it's a mistake.

You're correct, I have not been involved in corporate branding studies, surveys etc. I will say this, I think that most people don't recognize the Delta or any other livery. They will recognize the logo of the airline but not the livery. I would often ask my friend who traveled alot for work when flying Northwest if the airplane was in the new paint or old. He never paid any attention to it.

A couple of weeks ago I flew Delta from SNA-ATL onboard a Song aircraft. The 757 was completely full and I'd be willing to bet that today 95% of them wouldn't be able to tell you that they flew onboard a Song airplane opposed to a Delta airplane. Of course I can't speak for them but as I watched them they pretty much all seemed preoccupied with their cell phones, books, laptops and newspapers before boarding.

So I say that in my opinion, would people quickly recognize an airline's logo? YES An airline's livery? NO....And in that aspect, Delta has not changed a thing since the 1960's.
721,2,732,3,4,5,G,8,9,741,2,3,4,752,3,762,3,4,772,3,788,D93,5,M80,D10,M11,L10,100,AB6,319,20,21,332,3,346,388,146,CR2,7,
 
osiris30
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RE: New Delta Livery?

Sat Dec 30, 2006 7:15 am

@dtw757:

One of the reasons the liveries mean so little is airlines are constantly screwing with them. I would be most Americans can recognize an american airlines livery because it's been learned. I'm an airplane nut and I could tell you what delta's current livery is! That's a problem. I can visualize the widget and wavy gravy but not the current one.

As for delta's logo... They might want to feature it more heavily moving forward IMHO.

As an aside I bet anyone on this forum who is 30 or older can draw the panam livery from memory, even today! It might not be perfect and might not have the slight tweaks that occurred at various stages, but most could do it.

Point is a *smart* airline will use their aircraft as branding collateral. That means following all the rules of branding, and throwing out and starting over every 5 years isn't it IMHO. This isn't to say I like Delta's current scheme...just that they need to pick a look, pick a message, and sell it!

@lincoln:

Sorry I wasn't attempting to directly relate livery changes to bancrupcy. However, it is an interesting observation (or so I thought). As for the rest of your post, spot.

(Please forgive typos, posting from my phone)
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USADreamliner
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RE: New Delta Livery?

Sat Dec 30, 2006 7:30 am

Quoting Osiris30 (Reply 24):
One of the reasons the liveries mean so little is airlines are constantly screwing with them

Remember that sometimes a livery is associated with an airline (bad) service, example: USAIR (not US Airways) and Aeroflot (old colours).
 
Viscount724
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RE: New Delta Livery?

Sat Dec 30, 2006 7:34 am

I don't think many customers choose an airline based on the livery. In fact, these days with Internet bookings rapdily taking over and in many cases involving websites other than the airline's own site (Orbitz, Travelocity, Expedia and many others), passengers often never even encounter the airline's logo or livery until they get to the airport when they're already committed to their purchase.

And at many airports now, it's even difficult to see the exterior of the aircraft parked at the gate, so the first sight of the actual aircraft is of the interior as you board.

As someone else mentioned, airlines that change their liveries every few years would be smarter to spend all that money improving the elements of the product customers actually have direct contact with.

Or to turn the argument around, does anyone really decide that they're NOT going to fly on AA, AF, IB, LH, among others, that have had only very minor livery changes for decades?
 
osiris30
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RE: New Delta Livery?

Sat Dec 30, 2006 8:25 am

Quoting Viscount724 (Reply 26):
Or to turn the argument around, does anyone really decide that they're NOT going to fly on AA, AF, IB, LH, among others, that have had only very minor livery changes for decades?

The livery/branding arguement isn't about customer's directly choosing (or not choosing) flights because of how the planes look. It has to do with which airline springs to mind first when it's time to book.

Now I do agree that in today's day and age airline branding is trictly with much more dilution than in prior years, but, IMHO, that just reinforces the need for a consistent, cohesive branding scheme.

Quoting USADreamliner (Reply 25):
Remember that sometimes a livery is associated with an airline (bad) service, example: USAIR (not US Airways) and Aeroflot (old colours).

Interestingly enough apparently liveries and brand mean enough that you should change them if you don't suck anymore, but don't count for a hill of beans if you never sucked while you flew it (according to some here anyway  Wink ).

Obviously if you are making a dramatic change to your product then a branding change may be in order, but *rarely* do companies successfully rebrand themselves for no good reason. What recent exception that springs to mind would be UPS who has done a good job (and I believe spent a TON of money to do it).
I don't care what you think of my opinion. It's my opinion, so have a nice day :)
 
steeler83
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RE: New Delta Livery?

Sat Dec 30, 2006 8:32 am

Quoting Viscount724 (Reply 26):
I don't think many customers choose an airline based on the livery. In fact, these days with Internet bookings rapdily taking over and in many cases involving websites other than the airline's own site (Orbitz, Travelocity, Expedia and many others), passengers often never even encounter the airline's logo or livery until they get to the airport when they're already committed to their purchase.

 checkmark 

Quoting Viscount724 (Reply 26):
And at many airports now, it's even difficult to see the exterior of the aircraft parked at the gate, so the first sight of the actual aircraft is of the interior as you board.

 checkmark  checkmark 

Quoting Viscount724 (Reply 26):
As someone else mentioned, airlines that change their liveries every few years would be smarter to spend all that money improving the elements of the product customers actually have direct contact with.

And DL has done this while trying to reorganize under ch 11 protection. How about improving its ops out of ATL with improved check-in kiosks and additional ones at that, opening up the check-in/ticketing facilities; making the ATL operation essentially more enticing to the passengers. How about the fleet upgrades on their long-haul and some domestic products (738s, 757s, 767s and 777s). Aren't the planes going to have lie-flat seats in first class, among many other upgrades for business and economy classes?

The whole idea of airlines changing their paint schemes is rediculous. How often has DL changed their livery? Didn't they just change it twice over 5 years or so? Anyone want to bet that this is one of the reasons why they're in ch11 to begin with?

Quoting Viscount724 (Reply 26):
Or to turn the argument around, does anyone really decide that they're NOT going to fly on AA, AF, IB, LH, among others, that have had only very minor livery changes for decades?

Good question...
Do not bring stranger girt into your room. The stranger girt is dangerous, it will hurt your life.
 
agill
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RE: New Delta Livery?

Sat Dec 30, 2006 8:38 am

I was so expecting a US airways livery when I clicked this thread.
 
n102daman
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RE: New Delta Livery?

Sat Dec 30, 2006 8:50 am

Personally I believe that the Widget tail is the best and most distinctive Delta livery to date. Nothing beat seeing that great old L1011 with the great big widget on the front of the fuseloge and the tail with the blue stripe along the windows. The ulfurled flag as Mr Grindstien likes to call it has definately grown on me and is pretty recognizable but it still can not beat the Widget.

We Love the widget We say Bring it back.


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steeler83
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RE: New Delta Livery?

Sat Dec 30, 2006 9:05 am

Quoting N102DAman (Reply 30):

agreed! The widget was and STILL IS Delta Air Lines. I thought that stripe was black and not blue though, or perhaps it was a very dark blue. Still, it should have been a solid blue if it was not. That livery was very distinctive and could be recognized almost anywhere really... The new one they have now is nice, but it does not come anywhere NEAR the widget scheme from years ago! I also say bring it the heck back!!
Do not bring stranger girt into your room. The stranger girt is dangerous, it will hurt your life.
 
dl757md
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RE: New Delta Livery?

Sat Dec 30, 2006 9:21 am

Quoting SLCUT2777 (Reply 19):
perhaps a gold small accent could be added much the way it was on the Spirit of Delta 762 livery for that all important ships final farewell tour.

That gold accent was always on the the Spirit when it was painted in the widget livery. It wasn't added for the farewell tour.

DL757Md
757 Most beautiful airliner in the sky!
 
skoker
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RE: New Delta Livery?

Sat Dec 30, 2006 9:25 am

Three words: Sans-Serif font. That Serif font Delta uses now is gaudy.

As far as the logos go, you guys wold get a kick out of this:

http://www.flickr.com/photos/tags/yay2dot0logoparody/
 
USAirPlatinum
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RE: New Delta Livery?

Sat Dec 30, 2006 9:52 am

Quote:
A good design is timeless (AA, IBM, Visa, Mastercard, etc).

Besides the Visa example above, IBM and MasterCard have also modified their logos over the years.
"Hey guys, Delta is OUR Delta right now." -- Unpaid Creditors
 
NASCARAirforce
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RE: New Delta Livery?

Sat Dec 30, 2006 10:35 am

Are there still any delta jets flying with the widget on the tail? It's been a couple years since I last seen one.
 
dl757md
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RE: New Delta Livery?

Sat Dec 30, 2006 10:46 am

Quoting NASCARAirforce (Reply 35):
Are there still any delta jets flying with the widget on the tail? It's been a couple years since I last seen one.

Nope, they're all gone. The Spirit of Delta still has it and it can be seen in the Delta Heritage Museum.

DL757Md
757 Most beautiful airliner in the sky!
 
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SLCUT2777
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RE: New Delta Livery?

Sat Dec 30, 2006 11:03 am

Quoting Dl757md (Reply 32):
That gold accent was always on the the Spirit when it was painted in the widget livery. It wasn't added for the farewell tour.

More of the reason to make it a permanent part of the DL "Widget" livery that will make a comeback.
DELTA Air Lines; The Only Way To Fly from Salt Lake City; Let the Western Heritage always be with Delta!
 
osiris30
Posts: 2310
Joined: Sat Sep 30, 2006 10:16 am

RE: New Delta Livery?

Sat Dec 30, 2006 11:07 am

Quoting USAirPlatinum (Reply 34):
Besides the Visa example above, IBM and MasterCard have also modified their logos over the years.

Minor tweaks yes.. I would hardly call the different liveries of the airlines tweaks in the last decade though.. UA is unrecognizable, and Delta.. well... LOL
I don't care what you think of my opinion. It's my opinion, so have a nice day :)
 
Dtw757
Posts: 1270
Joined: Mon Oct 06, 2003 10:05 am

RE: New Delta Livery?

Sat Dec 30, 2006 11:54 am

Quoting Osiris30 (Reply 38):
Minor tweaks yes.. I would hardly call the different liveries of the airlines tweaks in the last decade though.. UA is unrecognizable, and Delta.. well... LOL

Unrecognizable compared to what, something you grew up with? The UA 727 wore 3 different liverys during their years at United. Which of these is United to you?


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These airlines all had different paint schemes since the beginning. The logos however have remained the same for many many years with a few exceptions. Northwest has had 3 different logos in 20 years but AA, UA, and DL have remained for several decades.
721,2,732,3,4,5,G,8,9,741,2,3,4,752,3,762,3,4,772,3,788,D93,5,M80,D10,M11,L10,100,AB6,319,20,21,332,3,346,388,146,CR2,7,
 
jbguller
Posts: 104
Joined: Wed Jun 29, 2005 5:27 am

RE: New Delta Livery?

Sat Dec 30, 2006 1:07 pm

I don't think that a livery change is that much of a difference, from a possible passenger's point of view anyway. As long as the overall company logo remains the same then there shouldn't be any problems whatsoever.

Look at my local QANTAS for example - they have had a countless number of livery changes, some of which were so small they went unnoticed - however the main logo of the flying kangaroo on the tail is still there. It did have wings when the 747s came out, but these were removed, without really modifying the overall quality or image of the company's logo.

UA is another - they have the same logo, even if it's now just a blue tinge on the tail. AA hasn't changed theirs.

If Delta was going to change liveries it should only appear on the fuselage of the plane - from a design view they should definitely go back to the Widget they had and colour the body and interior of the craft in a way that would represent the old blending with the new, modern, sophisticated airline that they are today.

I'll try and photoshop together an example and see how I go - but in the meantime happy new year to you all!  Smile
 
MCOflyer
Posts: 7071
Joined: Tue Jun 13, 2006 5:51 am

RE: New Delta Livery?

Sat Dec 30, 2006 1:28 pm

Quoting Osiris30 (Reply 7):
Delta needs to stop changing liveries. They've had how many in the last 20 years.

I think they hold the record.

MCOflyer
Never be afraid to stand up for who you are.
 
fewsolarge
Posts: 398
Joined: Wed Dec 29, 2004 7:37 am

RE: New Delta Livery?

Sat Dec 30, 2006 2:19 pm

Quoting SLCUT2777 (Reply 12):
One other livery I would like to see DL do is a heritage livery for Western Airlines since it has been 20 years now since that successful merger. It would be fun to see an a/c with the big red Western "W" with the DL widget!

That's a fine idea! Now would be the time.
 
osiris30
Posts: 2310
Joined: Sat Sep 30, 2006 10:16 am

RE: New Delta Livery?

Sat Dec 30, 2006 2:24 pm

Quoting DTW757 (Reply 39):
Unrecognizable compared to what, something you grew up with? The UA 727 wore 3 different liverys during their years at United. Which of these is United to you?

You just proved my point.. none look the same.. and now the United logo is merely a 'blotch' very faint and hard to make out IMHO. As for which is me, either #2 or #3. Although my first thought of United is #2. As for the logo's staying the same, they are hardly the same on the planes.
I don't care what you think of my opinion. It's my opinion, so have a nice day :)
 
United767
Posts: 349
Joined: Wed Aug 02, 2006 10:16 am

RE: New Delta Livery?

Sat Dec 30, 2006 2:28 pm

Quoting Jbguller (Reply 40):
UA is another - they have the same logo, even if it's now just a blue tinge on the tail.

They still got the full red and blue tulip on the fuselage right next to the bold United letters.
I wish UA flew mainline to MYR, that way you wouldn't be stuck in a smelly Saturn for 12 hours.
 
floridaflyboy
Posts: 1500
Joined: Sat Jun 03, 2006 3:26 pm

RE: New Delta Livery?

Sat Dec 30, 2006 2:29 pm

Quoting UK_Dispatcher (Reply 1):
think that any new Delta livery should echo the widget

I know I'm the only one on this forum that thinks this way, but I think the widget paint job was awful. Very nice in it's day, but very very outdated. I'd love to see something modern like the one suggested by the thread starter. I agree with another post, though, that I'd like to see a more creative tail design.
Good goes around!
 
SANFan
Posts: 3688
Joined: Sun Aug 06, 2006 10:10 am

RE: New Delta Livery?

Sat Dec 30, 2006 2:32 pm

Quoting Lincoln (Reply 18):
While I like the "flag" livery (and incidentally hate Delta)...

Aw, quit pickin' on Delta...

Happy New Year!

bb
 
Garri767
Posts: 2207
Joined: Sat Mar 26, 2005 2:00 pm

RE: New Delta Livery?

Sat Dec 30, 2006 2:56 pm

Quoting Floridaflyboy (Reply 45):

here, you are going to need this -






and this -






You should be set, Good luck!  wave 





Garri767  Wink
Two wrongs may not make a right, but three lefts do!
 
osiris30
Posts: 2310
Joined: Sat Sep 30, 2006 10:16 am

RE: New Delta Livery?

Sat Dec 30, 2006 2:59 pm

Quoting Garri767 (Reply 47):
u should be set, Good luck!





Garri767

ROFLMAO!!!!!!
I don't care what you think of my opinion. It's my opinion, so have a nice day :)
 
User avatar
litz
Posts: 1876
Joined: Wed Dec 24, 2003 6:01 am

RE: New Delta Livery?

Sat Dec 30, 2006 3:04 pm

Quoting Steeler83 (Reply 31):
That livery was very distinctive and could be recognized almost anywhere really...

A couple of interesting notes on the Widget paint scheme applied to the Spirit on it's farewell tour ...

Check the pictures of the tail - the "DELTA" on the tail is not in the same spot on the left and right side ...

Pictures of the airplane from the tour and from it's ceremony @ the Heritage museum are slightly different - they added a bunch of details (like GE logos on the engines) before they towed it across the airport.

According to a DL paintshop manager, who I talked to at the pull-in ceremony at the museum, there was exactly ONE person in the shop who had actually painted a Widget livery on an airplane.

Since they didn't have any actual plans, they had to literally wing it off that one person's memory and pictures of Spirit.

Quite a nice result, wasn't it?

 Smile

- litz

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