soups
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Airline Food 'Brands'

Sun Jan 07, 2007 8:15 pm

Flew KLM few months back, food served looked like microwavable heinz meal.
Do any other airline offer similar products?

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Next destinations, Suarabaya, beirut, paris, Accra
 
raffik
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RE: Airline Food 'Brands'

Sun Jan 07, 2007 8:30 pm

How bizarre! The only brand associations I know are with MEA- they use Al Rifai nuts & Kasualty Chtoura juices.

Out of interest Soups, what route were you flying? What was the meal like?

I wonder how the airline heated so many microwave (looks like!) meals, I thought meals were usually heated by ovens?
- Alec
 
soups
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RE: Airline Food 'Brands'

Sun Jan 07, 2007 8:36 pm

It looked like microwaved meal to me, not sure tho
was on AMS-ACC route. Meal was ok.
Next destinations, Suarabaya, beirut, paris, Accra
 
egmcman
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RE: Airline Food 'Brands'

Sun Jan 07, 2007 8:42 pm

Don't the lcc's use branded snacks and drinks?
 
adools
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RE: Airline Food 'Brands'

Sun Jan 07, 2007 8:47 pm

On December 2nd I flew AMS - CAI (flight 553) with KLM and they had branded food. Everything was Italian by Bertolli. There was a note in the menu (handed out before the meal) that all KLM's flights would serve food by Bertolli. I cannot remember if it said for how long or on which specific flights. Food was quite good, but very salty. (Sorry about the picture quality)

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soups
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RE: Airline Food 'Brands'

Sun Jan 07, 2007 8:49 pm

Does KLM get those meal for free in return for ads? cause on the TV screen they had a few Heinz ads, let alone the advertisement for Heinz on the meal
Next destinations, Suarabaya, beirut, paris, Accra
 
Geo772
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RE: Airline Food 'Brands'

Sun Jan 07, 2007 8:50 pm

Branding is quite common. For instance all the plastic tumblers on BA are branded Coca-Cola.

But specifics aside it is all part of onboad marketing and is important in terms of revenue, more so for the LCC market but still important nonetheless for full srvice carriers.

When I travelled on Virgin Blue a few years ago (the last LCC that I flew on) there was a great deal of branding. It didn't detract from the overall service at all. And of course as a passenger you know exactly what you are going to get with well known brands.
Flown on A300B4/600,A319/20/21,A332/3,A343,B727,B732/3/4/5/6/7/8,B741/2/4,B752/3,B762/3,B772/3,DC10,L1011-200,VC10,MD80,
 
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shamrock350
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RE: Airline Food 'Brands'

Sun Jan 07, 2007 8:51 pm

On Aer Lingus I have had mostly Irish brand foods mainly from the Chef and Fruitfield group. I haven't seen it for a while though.

Brown sauce is what I can remember having most.

Most of the food has aerlingus.com stamped on it so you can never tell which company it is from.
 
Bongodog1964
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RE: Airline Food 'Brands'

Sun Jan 07, 2007 8:53 pm

I've seen minor pieces of branding on airlines with the food; its normally the chocolate bar, the ice cream or similar. This approach by KLM seems rather more radical. It rather spoils the image the airlines give of top chefs devising exclusive meals on their behalf.
 
sq452
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RE: Airline Food 'Brands'

Sun Jan 07, 2007 8:58 pm

Wow, thats pretty interesting...Bertolli is good stuff!!!  thumbsup  im not aware of any other flights that actually serve branded "meals". I just know the basic snack selections the airlines serve that airlines specifically have partnerships with....

for instance B6 serves those "Blue" chips and the packaging is actually specifically packaged for JetBlue. Delta has Biscoff making those damn good cookies for them these days, i just had one where the cookie had a delta logo on it!

Mealwise there is a website that has airline meal photos on it (forget it off the top of my head and the internet is still wicked slow here in Asia after the quake). I'd check that out. I've found airline food has improved in recent years quite dramatically...

I probably had one of the best meals in recent memory on a UA flight from NRT>SFO. Best Banana Nut Bread I have ever had in my life (even better than moms!). The worse meal I ever had on a plane: SQ one time (yah I know, surprising huh?)...they tried doing pancakes with syrup for a breakfast option, totally awful, I actually wound up eating the Indian selection for breakfast which was interestingly good  Smile
SIN > CVG > BOS
 
amirs
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RE: Airline Food 'Brands'

Sun Jan 07, 2007 9:00 pm

El Al had breakfasts in Economy made by Tnuva.
 
FlyKev
Crew
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RE: Airline Food 'Brands'

Sun Jan 07, 2007 9:09 pm

VS serves Penn State Pretzels, and Yumbo desserts. The main meals remain un-brand associated.

Kev.
The white zone is for immediate loading and unloading of passengers only
 
andz
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RE: Airline Food 'Brands'

Sun Jan 07, 2007 9:29 pm

Quoting Soups (Thread starter):
heinz

Maybe they just knew your name and decided it was appropriate  Smile
After Monday and Tuesday even the calendar says WTF...
 
United777atGU
Posts: 180
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RE: Airline Food 'Brands'

Mon Jan 08, 2007 1:20 am

Quoting SQ452 (Reply 9):
Biscoff making those damn good cookies

{.drooling} First time on a UA757 from IAD to BOS... Need to find those cookies...{still drooling}
Speechless
 
MarkATL
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RE: Airline Food 'Brands'

Mon Jan 08, 2007 8:32 am

A few years back UA had McDonald's kids meals. I also remember a DL flight I had once with either a Blimpie or Subway sandwhich. Does UA still have Starbucks coffee? I know at one time DL Shuttle did.
"...left my home in Georgia, 'n headed for the "Frisco" Bay...
 
soups
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RE: Airline Food 'Brands'

Mon Jan 08, 2007 8:59 am

i understand airline offering branded drinks, butter, biscuit.... but NOT the main meal. Free advertising? Maybe a free KFC meal onboard
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andaman
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RE: Airline Food 'Brands'

Mon Jan 08, 2007 9:04 am

Please no fast food on board... I want to keep the illusion I'm served a real meal...

Finnair's short haul (Y) meal looked like this in Nov:

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AY807 HEL-MUC Y-class meal


Rather basic, but I'm happy to get something free these days on a short haul flight. The Chilean red wine was very good, and so the little Fazer chokolate.

P.S Later on the same trip things improved  Smile:
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Chinese cookie in SFO: "You're doomed to a life of forever travelling abroad and to be able to afford it!"
 
luv2fly
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RE: Airline Food 'Brands'

Mon Jan 08, 2007 9:06 am

Quoting SQ452 (Reply 9):
Delta has Biscoff making those damn good cookies for them these days, i just had one where the cookie had a delta logo on it!



Quoting United777atGU (Reply 13):
{.drooling} First time on a UA757 from IAD to BOS... Need to find those cookies...{still drooling}

Go to Walgreens I just bought two packages of them....

In fact the packaging and everything is exactly the same, though larger as you get more than two in the package.

Or order online http://www.biscoff.com/gourmet/shop

[Edited 2007-01-08 01:07:23]

[Edited 2007-01-08 01:09:42]
You can cut the irony with a knife
 
rwsea
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RE: Airline Food 'Brands'

Mon Jan 08, 2007 9:07 am

I was served a Hellerman's sandwich on a NW flight from AMS-SEA yesterday. It was catered by KLM. The main course was a choice of two Bertolli options (chicken or pasta).
 
ANCFlyer
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RE: Airline Food 'Brands'

Mon Jan 08, 2007 9:09 am

Here you go . . . excellent site for this kind of stuff:

http://www.airlinemeals.net/indexMeals.html
FOR THOSE THAT FOUGHT FOR IT, FREEDOM HAS A FLAVOR THE PROTECTED WILL NEVER KNOW OR UNDERSTAND
 
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Vasu
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RE: Airline Food 'Brands'

Mon Jan 08, 2007 11:13 am

Airline food doesn't exactly have a good reputation... so I think the idea of serving "brands" adds to its appeal!

I'm sure a lot of people think "Eurgh, airline food"... then go home and have a microwave meal of equally dodgy quality!

PS a couple of years ago, when I flew XLA, we had really nice branded desserts... can anyone remember what brand they were?!
 
sq452
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RE: Airline Food 'Brands'

Mon Jan 08, 2007 11:18 am

Quoting MarkATL (Reply 14):
I also remember a DL flight I had once with either a Blimpie or Subway sandwhich.

I think i know what you are talking about here...it was definitely a branded sandwhich that came in the breakfast or lunch packets they handed out in the jetway...i want to say it was Sara Lee or something, croissant with deli meat on it.

Haagen Dazs is also the ice cream of choice on lots of airlines too...lets not forget that!!!  Smile
SIN > CVG > BOS
 
Viscount724
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RE: Airline Food 'Brands'

Mon Jan 08, 2007 1:12 pm

These tie-ins with food/beverage manufacturers are quite common now. Obviously the airline is getting some financial benefit for promoting the other company's products. It's been common for years for airlines to promote the brands of liquor/beer/soft drinks served, often including their logos on things like printed first and business class menus etc.

I was on a couple of KL flights in Europe a few days ago and noted that the plastic drinking glasses on one flight, in addition to the KLM logo, also had the Coca-Cola name/logo embossed on one side, although it was almost invisible. I thought that was slightly ironic since KL stopped serving soft drinks in Y class on intra-Europe flights a year or so ago, although they do serve free beer (Heineken of course) and wine. The only other beverage options in Y class in Europe are coffee, tea or bottled water. There's also a small container of orange juice in the package containing the free sandwich they serve in Europe. I feel sorry for children travelling on KL in Europe as about the only thing they can drink is water, and the orange juice. I haven't encountered any other mainline carriers in Europe that don't offer at least one or two soft drinks like Coke in Y class...I've also recently flown AF/LH/LX.

KL's January inflight magazine has a 4-page insert describing fleet upgrades, seating changes and other current/future service improvements/changes. It mentions the Bertolli tie-in. Excerpt quoted below:

KLM's World Business Class passengers on flights from Schiphol can currently enjoy menus created by France's internationally renowned Pourcel brothers, while all intercontinental Economy Class flights out of Schiphol now feature a lunch/dinner concept supplied by the Italian food manufacturer Bertolli.
 
JOSEMEX
Posts: 1437
Joined: Mon Oct 04, 1999 11:44 am

RE: Airline Food 'Brands'

Mon Jan 08, 2007 1:31 pm

Quoting Viscount724 (Reply 22):
I feel sorry for children travelling on KL in Europe as about the only thing they can drink is water, and the orange juice.

I flew KL AMS-MAD in Y last October and I'm pretty sure I had a Coca Cola on board. Maybe it's only the shorter European flights that have no soft drinks available?
 
flydreamliner
Posts: 1928
Joined: Sat Jan 07, 2006 7:05 am

RE: Airline Food 'Brands'

Mon Jan 08, 2007 2:17 pm

Hmm,

I wonder if any airlines are currently sporting premium menus by wolfgang puck?

airlines, are you listening!

not only brilliant food, but a recognizable name.

i'm all for branding on food on airlines, you'll likely get better stuff, and the food vendors can get their name out there.

of course there are always soft drinks too, usually an airline sides either with coke or pepsi... not being able to get a coke on nw flights has irritated me for years.
"Let the world change you, and you can change the world"
 
ckfred
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RE: Airline Food 'Brands'

Mon Jan 08, 2007 2:21 pm

AA's plastic cups used to have the Coke logo on one side, and the styrofoam cups had the Maxwell House logos on one side. Also, the sandwiches in the Bistro Bags were wrapped in wrappers with the Perdue logo.

I remember reading and article, and AA's head of in-flight service said that it was shifting to branded products that its customers used at home. Oh, and they weren't putting sauces on entrees any more.
 
azstagecoach
Posts: 137
Joined: Thu Mar 23, 2006 11:55 pm

RE: Airline Food 'Brands'

Mon Jan 08, 2007 5:32 pm

CO's hot sandwiches are now the same Pierre's brand that you can buy and nuke at 7-Eleven. There's at least two varieties, the cheeseburger and the breaded chicken filet, and perhaps others here have had other varieties. Certainly not bad, but jeez you can get this at 7-Eleven!

Sometimes these prepackaged branding concepts inadvertently (?) function to absolve the airline of any responsibility for the food-- if it's terrible, it's not the airline's fault since it's a store brand and they're just heating it up. Case in point is KLM's Uncle Ben's entrees.

And let's face it, if store branding stood for such a great improvement in food quality, then you'd see it in F.

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