Concorde001
Topic Author
Posts: 1186
Joined: Fri Jan 21, 2005 12:53 am

Are Virgin Atlantic And BMI Getting Closer To...?

Thu Jan 11, 2007 10:51 am

I have just received an email from Virgin Atlantic in which they are promoting the new Premium Economy cabin and offering 50% flying clubs. But just look at what got my attention!



Why is the bmi logo and tail displayed on official VS marketing? Could this mean something? Don't VS need BD's permission to display their logo?

I know VS and BD have had an arrangement regarding mileage on FF accounts for a long time now, and that is mentioned on the email. VS also have an agreement with Eurostar, also mentioned on the email but their logo and corporate identity is not displayed. Could this mean something? Or am I reading too much into something which is insignificant.
 
hz747300
Posts: 1908
Joined: Thu Mar 11, 2004 11:38 pm

RE: Are Virgin Atlantic And BMI Getting Closer To...?

Thu Jan 11, 2007 5:01 pm

most likely just relying on the tie-in for the mileage programs... using your base logic, we can say they left off Continental too.
Keep on truckin'...
 
Concorde001
Topic Author
Posts: 1186
Joined: Fri Jan 21, 2005 12:53 am

RE: Are Virgin Atlantic And BMI Getting Closer To...?

Fri Jan 12, 2007 1:33 am

The appearance of bmi on VS marketing has also been noticed by the folks at v-flyer.com.

Quoting HZ747300 (Reply 1):
using your base logic, we can say they left off Continental too.

I totally forgot about CO. This makes me think even more that perhaps VS and BD are getting close.

I hope these two airlines merge!
 
jimyvr
Posts: 1597
Joined: Wed Nov 01, 2006 1:08 pm

RE: Are Virgin Atlantic And BMI Getting Closer To...?

Fri Jan 12, 2007 1:34 am

Virgin Atlantic codeshares with bmi on bmi mainline flight
1000 - 01MAR07 | http://airlineroute.blogspot.com/
 
StarGoldLHR
Posts: 1346
Joined: Mon Feb 16, 2004 1:29 am

RE: Are Virgin Atlantic And BMI Getting Closer To...?

Fri Jan 12, 2007 3:36 am

Without BMI, VS would be a British only airline with almost no feed traffic (Unless they flew BA to the UK).

Without VS BMI would be a regional british and european airline with no long haul.

As 1 merged airline, they would be too serious a competitor to BA that government intervention could happen.. as most of the government privately own BA shares and protect their personal interests.

so as they are... there's better.



Personally I think VS should take a dump or get off the toilet when it comes to Star Alliance. They partner with almost every star carrier but dont join the party.
So far in 2008 45 flights and Gold already. JFK, IAD, LGA, SIN, HKG, NRT, AKL, PPT, LAX still to book ! Home Airport LCY
 
BA787
Posts: 2381
Joined: Sat Jun 03, 2006 9:40 pm

RE: Are Virgin Atlantic And BMI Getting Closer To...?

Fri Jan 12, 2007 3:46 am

BMI, VS wont happen easily, and it would mean the loss of BMI name. And I think LH are more likely to snap up BMI and sort BD out, cos to be blunt, if they keep going like they are they are fucked.

And Id hate to lose that livery Big grin
 
StarGoldLHR
Posts: 1346
Joined: Mon Feb 16, 2004 1:29 am

RE: Are Virgin Atlantic And BMI Getting Closer To...?

Fri Jan 12, 2007 6:20 am

Quoting BA787 (Reply 5):
BMI, VS wont happen easily, and it would mean the loss of BMI name. And I think LH are more likely to snap up BMI and sort BD out, cos to be blunt, if they keep going like they are they are fucked.

Exactly... LH is sitting on the option for a BD buyout at an already agreed price... basically if BD went down the toilet tomorrow, LH can be forced to buy bmi for a certain figure.. basically the LHR slots.

Which means at some point BMI will become LH-UK guarenteed, it's a matter of when. At that point your BD miles lose 50% of their value, gold status goes purely to CEO's and you need 100K a year for gold and the airfare doubles.
So far in 2008 45 flights and Gold already. JFK, IAD, LGA, SIN, HKG, NRT, AKL, PPT, LAX still to book ! Home Airport LCY
 
noelg
Posts: 2313
Joined: Fri Apr 26, 2002 11:39 pm

RE: Are Virgin Atlantic And BMI Getting Closer To...?

Fri Jan 12, 2007 6:50 am

Quoting BA787 (Reply 5):
and it would mean the loss of BMI name.

What BMI name?  Wink

BMI lost its identity six years ago when the British Midland name went!

BMI need VS and vice versa. It is a logical match - VS long haul combined with BD short haul and like others have said it's a huge competitor to BA, especially outside of London where BMI and the Regional arm are important players. It would also give VS a low cost arm if they kept WW, which would be an area VS are already a part of in the Australasia region, and trying to get into in the US.

I hope they merge and we have a super-sized VS flying all around the UK - they could then truly be "Britain's Flag Carrier"!  Smile

Who is online