irishpower
Posts: 371
Joined: Sun Aug 31, 2003 2:18 am

I Need Your Help On A Paper For My MBA

Fri Jan 26, 2007 5:30 am

Hey gang, I have chosen Boeing (Comercial Airplane Division) to run an Organizational Structure and Strategy paper on. I have to do "Porter's 5 Forces Analysis" on the company and come up with the 1. Industry forces-that effect Boeing 2. Strategic positioning--of Boeing and 3. Positioning of Rivals (Airbus)- barriers faced by Airbus in trying to match Boeing.

Porters 5 forces are
1. Bargaining power of suppliers--on Boeing
2. Bargaining power of customers (buyers)--on Boeing
3. Intensity of Rivalry (with Airbus)
4. Threat of new entry by new airplane manufacturers (probably pretty low!)
5. Threat of substitutes (ex. cars, trains, boats etc..)

I would like ANY and ALL input!!--- If you don't know then fathom a guess and let me know anyway!!

Thanks alot!!!!!
 
navega
Posts: 467
Joined: Tue Nov 02, 1999 10:58 pm

RE: I Need Your Help On A Paper For My MBA

Fri Jan 26, 2007 6:21 am

Irish Power,


Just my small input from the prospective os someone who has relatives woriihg for Mexicana Airlines and who used to be a Boeing Client exclusively.

I can tell you that Boeing lost ground in Latin America because when Airbus started marketing south of the border, Boeing felt invincible at that time and did not forsee the problems that were about to take place in the airline industry world wide.

Airbus came in with better financial packages which made is easy for airlines like Mexicana and TACA to purchase their aircraft at lower interest rates and with better fuel efficiency.

The same is now happeing with the new Mexican Low Cost carriers which are opting for Airbus products.


Just something you might keep in mind should you need to use it.
 
Lumberton
Posts: 4176
Joined: Fri Jul 29, 2005 7:34 am

RE: I Need Your Help On A Paper For My MBA

Fri Jan 26, 2007 6:42 am

Just got my monthly Knowledge @ Wharton e-mail. Here's an article you might find helpful.
The Myth of Market Share: Can Focusing On the Competition Harm Profitability?
"When all is said and done, more will be said than done".
 
irishpower
Posts: 371
Joined: Sun Aug 31, 2003 2:18 am

RE: I Need Your Help On A Paper For My MBA

Fri Jan 26, 2007 7:23 am

Thanks for the article and your help!
 
COEI2007
Posts: 837
Joined: Wed Jan 17, 2007 1:33 am

RE: I Need Your Help On A Paper For My MBA

Fri Jan 26, 2007 7:33 am

I think it would be interesting to mention that AB wanted to order a huge amount of 737's from Boeing, but Boeing was unhappy with their future plans, and feared a lot of 73's would end up on the used market, driving lower used 73's prices. Airbus stepped in, lowered their prices, and AB went to 737's and A320's. Now, AB have gone back to 737's!!!!!!!!!!!
 
TeamAmerica
Posts: 1540
Joined: Thu Sep 07, 2006 3:38 am

RE: I Need Your Help On A Paper For My MBA

Fri Jan 26, 2007 8:36 am

Quoting Lumberton (Reply 2):
Here's an article you might find helpful.

That's a very interesting article (Thanks for posting!). Tends to confirm my opinion that Airbus focused too much on taking share from Boeing and ultimately wounded themselves in the effort.
Failure is not an option; it's an outcome.
 
mptpa
Posts: 401
Joined: Thu Feb 23, 2006 4:34 am

RE: I Need Your Help On A Paper For My MBA

Fri Jan 26, 2007 10:47 am

You may want to refer to the new book by John Newhouse titled "Boeing versus Airbus'.

BTW, where are you oing your MBA. I am in MBA as well, half way through my 5 semesters (part time saturday cohort program). Good luck.
 
irishpower
Posts: 371
Joined: Sun Aug 31, 2003 2:18 am

RE: I Need Your Help On A Paper For My MBA

Sat Jan 27, 2007 4:28 am

Quoting Mptpa (Reply 6):



Quoting Mptpa (Reply 6):
BTW, where are you oing your MBA. I am in MBA as well, half way through my 5 semesters (part time saturday cohort program). Good luck.

I am currently going to UC Davis. It is out near Sacramento, CA. How about you? I am in my 2nd year of a 3 year program!

---Sean.