Boac747
Topic Author
Posts: 33
Joined: Sun Nov 05, 2006 6:24 am

What Prompts Livery Updates?

Tue Feb 06, 2007 8:37 am

Rather than speculate as to the next livery update, I decided to think about the factors that have prompted changes in the past:

The Obvious:

Refresh - Air India
Merger - USAirways
Big new fleet coming online - AirTran
Well thought through marketing initiative - British Airways

The Not So Obvious:

Well thought through martketing retreat - British Airways
An excuse to ignore the numbers - Alitalia
Owning shares in major paint manufacturers - Delta
What do you mean you can't make composite shiny? - American
We'll make Chaney look open and forthcoming - Air New Zealand
Everyone loves toothpaste, right? - Air Canada
Livery? Is that the thing under the dirt? - Air France


Am I missing anything?
 
Boac747
Topic Author
Posts: 33
Joined: Sun Nov 05, 2006 6:24 am

RE: What Prompts Livery Updates?

Tue Feb 06, 2007 8:52 am

Sorry, meant to post this in Civil. Done now, have requested a delete from this forum.
 
BrianDromey
Posts: 1959
Joined: Sun Dec 10, 2006 2:23 am

RE: What Prompts Livery Updates?

Tue Feb 06, 2007 8:55 am

Quoting Boac747 (Thread starter):
Owning shares in major paint manufacturers - Delta

 biggrin 
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