I've been to the show... IIRC, there are TV
monitors where you can watch the product placement while the show is taping live. The term "promotional consideration" is used considerably throughout the show. There are a number of airlines that have used the show for promotional purposes, with American Airlines and Southwest more current...I do believe Delta and Continental have also had product placement...
(NON-AV for a sec....)
In case you wonder about what you have to pay in TAXES (Canadians get a double whammy when playing on an American gameshow) on game show winnings:
$0 - $500 = no tax
$501 - $1000 = 30% tax
$1001 + = 35% tax.
So even if you win that dream vacation with roundtrip airfare, you still have to pay 35% of the cost. This is what has kept the show going. a LOT of winners don't actually take the big prizes!
I wonder how many vacations (Southwest or other airline) they give away on a weekday show playing for, what...6 months of the year?