I agree that there is no awareness of this new service anywhere, they need to get on board with American Express and other companies to help get the word out, participating in the New York Times travel show etc..
Since these flights have plenty of excess capacity right now launch a bunch of free travel contests on all the local news and business radio stations in the Tri-State area (WCBS, WOR, WABC, Bloomberg, WFAN etc..).
Giving away tickets to contest winners on radio programs such as Imus in the Morning, Curtis and Kubby, Mike and the Mad Dog, Joan Hamburg etc as part of their radio promotional tour would help tremendously in getting word out about their service.
An advertisement in the New York Times travel section along with some free travel to travel critics, or even a billboard near the Lincoln and Holland tunnels.
Eastern Air lines flt # 701, EWR-MCO Boeing 757