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Expressjet Advertising

Fri Mar 02, 2007 2:22 am

Seeing as how in some markets, it seems XE has already put in place signage and had advertised some, I am wondering how many places there has been nothing?

Here in BOI, except for the initial annoucement, there has been zilch. And for a place where most people have heard about zero of Expressjet, and are usually leery of trying someone new, and for a route/routes that may not seem to highly traveled at the beginning, and finally for service beginning in a month, I find this a bit odd.

This almost is coming out like America West's last attempt at BOI-LAS nonstops. No promotion and support.

How is it in other XE cities??
"If it ain't broke, don't fix it!"
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RE: Expressjet Advertising

Fri Mar 02, 2007 2:31 am

I think you will see more of a marketing push soon. The likely strategy is to hit the focus cities first and then hit the outstations.
I think they are also trying to get the online ticketing going, which is probably more important than outstation advertising. Orbitz is up and running now and I think Travelocity and Expedia are soon to come.
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RE: Expressjet Advertising

Fri Mar 02, 2007 2:33 am

Quoting MtnWest1979 (Thread starter):
How is it in other XE cities??

Nothing that I have seen here in Fresno yet but they only finalized their gate and ticket counter space this week at FAT.

Also don't forget we don't see first flights here until April 30, so I expect more of a marketing move in Fresno starting about the first or second week of April.

First BOI flight is April 2 so now that they have moved into a 30 day countdown you might start seeing something.
"Travel is fatal to prejudice, bigotry, and narrow-mindedness." - Mark Twain
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RE: Expressjet Advertising

Fri Mar 02, 2007 2:37 am

There's been an XJet billboard up along the main road (Ben White) leading from the airport towards downtown here in AUS ever since the announcement, but other than that, I have not seen much.

I plan on living forever. So far, so good...
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RE: Expressjet Advertising

Fri Mar 02, 2007 2:48 am

Quoting Mikey711MN (Reply 3):
I have not seen much.

Seen on 1st Street to. The advertise in the Tech-section on Mondays as well.

Austin, TX (AUS)
ABQ Albuquerque, NM June 4
CRP Corpus Christi, TX April 30
JAX Jacksonville, FL April 30
MCI Kansas City, MO April 23
MSY New Orleans, LA May 14
OKC Oklahoma City, OK April 23
ONT Ontario, CA April 2
TUS Tucson, AZ April 9
TUL Tulsa, OK June 4
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RE: Expressjet Advertising

Fri Mar 02, 2007 2:49 am

Quoting Drewwright (Reply 1):
The likely strategy is to hit the focus cities first and then hit the outstations.

which are the focus cities?
Aiming High and going far..
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RE: Expressjet Advertising

Fri Mar 02, 2007 3:29 am

Quoting ERJ170 (Reply 5):
which are the focus cities?

e.g. ONT, SAN, AUS...cities with more than just two destinations.
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RE: Expressjet Advertising

Fri Mar 02, 2007 3:30 am

Well, here's my idea for a radio ad. It touts all the reasons to fly XJet (leather seats, radio, meals, valet baggage service, nonstop flights), it mentions each of the 24 new cities by name, and the tune is retro 1970's like their logo.

Click here for background music

Fly XJet!

Tune: I Will Survive
Gloria Gaynor

(Instrumental Intro)

A brand new airline's comin'
To an airport close to you
And we are called ExpressJet Airlines
Let us change your point of view
We're tryin' out some new ideas
We're busy changin' up some things
We're workin' hard to earn your business
Now it's time - to spread our wings!

Come try XJet!
Then you will see
We're doin' lots of brand new things
To make your flyin' hassle-free
With radio & meals & leather seats
Our service is sublime
With valet baggage service;
Nonstop flights
We're gonna save you time

We are Xjet!
You'll like our style
We're always movin'
And improvin' things
We're gonna make you smile!
Call ExpressJet up whenever
You are ready to unwind
It's so easy - just
Take off with us
And leave your world behind!

Come Fly XJet!
We're on the go!
And we're hoping that you'll join us
So together we can grow
You'll enjoy our down-home service
And convenient schedules, too
Let us be your hometown airline
We're XJet - we're here for you!


(Instrumental Interlude)

We can fly you lots of places
We can take you day or night
To Louisiville & Birmingham
So come and take an XJet flight
Jacksonville, Spokane, New Orleans,
Places that you wanna go
To Sacramento, Tulsa, Fresno,
Tuscon, San Antonio

We are XJet!
Look where we go!
We're flyin' coast to coast
From Raleigh-Durham to Ontario
Our prices really are competitive
We'll give you a great deal
Fly to Oklahoma City
Omaha & Bakersfield

We are XJet!
We're on your side!
To Corpus Christi, San Diego
Destinations nationwide
Kansas City, Albuquerque
Austin, Boise, Monterey,
Make a reservation
Pack your bags
We'll have you on your way

Come fly XJet!
We're changin' things
All across the land
From El Paso
To Colorado Springs
You'll like flyin' XJet style
Friendly hospitality
We make flyin' fun
Mile after mile
The way it used to be...

(We're ExpressJet.....)

Please be our guest
We'll give our best
Come join our
Happy faces
Flyin' places
All throughout the West
Fly for business or for pleasure
We go almost anywhere
Come on - take a flight
We'll treat you right
Let XJet take you there

You'll like our fares
We really care -
Let us pamper you
That's what we do
Great service in the air!
Book your flight today
Give us the chance
Then you'll discover why -
All the reasons
Everybody's choosin'
XJet when they fly

(Why XJet?)
(Fly XJet!)
(Give us a try!)


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RE: Expressjet Advertising

Fri Mar 02, 2007 4:07 am

They have advertised some in the newspaper here at MSY, and they have a billboard on the airport access road (the main drag into the airport). And the newspaper has published several short articles about the new service in recent weeks. First flight isn't until May 14, so I expect to see more. They have six nonstop destinations (2x each), so I imagine it'll be worth their while to do more than they have done, as the startup date gets closer.

I think most frequent flyers here are aware that they are coming, but I don't think the general public is. Of course, the general public, in my estimation, generally goes through a travel agent or punches their itinerary into Orbitz (or the like), so it's probably more important that XJet focus on getting into all the online search engines than on advertising if it wants to get through to that crowd.
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Joined: Sat Jan 28, 2006 1:34 am

RE: Expressjet Advertising

Fri Mar 02, 2007 5:34 am

Here in Tucson they have had coverage in the local newspapers but I have observed no other publicity. As I mentioned before they have counter space reserved.
Posts: 306
Joined: Mon May 01, 2006 8:13 am

RE: Expressjet Advertising

Fri Mar 02, 2007 5:38 am

Quoting LoneStarMike (Reply 7):

That was fantastic. It fit the song perfectly.
Fly Delta!
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RE: Expressjet Advertising

Fri Mar 02, 2007 5:45 am

In the BOI market , they are hitting with email advertising very very heavily,
with XCoupons, and even some complimentary flights. Sometimes
the best marketing is not public. TARGET- seems to be
the BOI- HiTech market.
Posts: 2372
Joined: Thu Jan 27, 2005 1:45 pm

RE: Expressjet Advertising

Fri Mar 02, 2007 5:47 am

Airlines in general don't advertise much, with the exception of Southwest. Most airlines you'd never know they existed unless you drove by the airport.

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