I am a final year student in the University of Sunderland, UK and I am doing my dissertation on "The marketing of regional aircraft in China". But I find it's quite difficult to get information other than the manufacturer websites. So, anyone know more about the marketing of regional aircraft in China or related topics/ website/ contacts..... I really need HELPS on it. Here is my abstract of my dissertation:
China becomes one of the fastest growing countries in the world. Business travel and tourism become more and more popular. Therefore, the demand for aircrafts especially the regional aircraft is very strong which create a great opportunities for aircraft manufacturers. Currently, regional aircraft makes up only 12 percent of all civil aviation planes in China. This is much lower than the international average of 30 percent. Such a big opportunity attracts ATR, Embraer, Bombardier these manufacturers to enter the regional aircraft market in China. This research examines the marketing strategies inside these companies which include segmentation, develop new aircrafts, compare the commercial and private buyer buying behaviour, the trends and the development of the regional aircrafts in China.
If anyone know more about this topic, please leave your message, thx very much!!!