HeavyMX1
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FL/YX Respond, Yet Again

Tue Mar 20, 2007 8:09 pm

http://www.jsonline.com/story/index.aspx?id=579281


"Our perception of our strategic plan going forward is significantly higher than that," said Hoeksema, meeting Monday with Journal Sentinel editors and reporters. He would not say, however, what price he believes would be fair.

AirTran is willing to talk about price, said Kevin Healy, AirTran's vice president of planning. But to do so, it needs more information about Midwest than is available publicly, and so far, Midwest has declined to open its books to and share its plans with AirTran, he said. "We have made it abundantly clear that if there is more value, we would be willing to pay for that," he said.

Healy said those arguments are shortsighted because with reduced fares and better connections, AirTran would be able to stimulate traffic.

"They keep saying it is not realistic because under their business model and their cost structure, they can't do it," Healy said. "But we can."

Hoeksema scoffed at AirTran's promise to continue to deliver warm chocolate chip cookies on flights. The filing notes that AirTran aircraft do not have ovens. "They won't be baked on board," Hoeksema told the Journal Sentinel, predicting passengers would instead be served "a little packet" of cookies.

Healy says AirTran wants to learn how Midwest makes cookies, and added: "Since he (Hoeksema) has never had a conversation on this, I don't know how he can make any assumptions about what we will or will not do."


Well looks like they are back to belittling each other again. It will be interesting to see what actually comes of this in the end.
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airtran737
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RE: FL/YX Respond, Yet Again

Tue Mar 20, 2007 9:02 pm

Quoting HeavyMx1 (Thread starter):
Healy says AirTran wants to learn how Midwest makes cookies, and added: "Since he (Hoeksema) has never had a conversation on this, I don't know how he can make any assumptions about what we will or will not do."

YX takes delivery of them pre cooked and frozen. They put them on the plane, heat them up, and boom "baked on board" cookies. Tell me AirTran can come up with better shit than cookies.
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deltadawg
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RE: FL/YX Respond, Yet Again

Wed Mar 21, 2007 4:29 am

So, it comes down to cookies?

Reading between the lines it sounds like YX's BOD may be thinking about this thing now. Perhaps they are either getting some heat from stockholders or their just trying to drive the price up.

Either way, the cookie argument "crumbles".
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TVNWZ
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RE: FL/YX Respond, Yet Again

Wed Mar 21, 2007 4:40 am

I saw nothing new in the article, nor any changes in the company's stance.
 
OttoPylit
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RE: FL/YX Respond, Yet Again

Wed Mar 21, 2007 6:29 am

Airtran needs to realize that Midwest is not for sale and FL should just accept failure. A little humility never hurt anyone and Airtran should be an expert in realizing that by this time. Its gotten so out of hand and Airtran is so unwilling to admit failure that it comes down to Midwest's famous cookies. YX has said time and time again they are not for sale and Airtran is not a proper bed partner for them, to which Airtran always seems to imply, "Well, ok, but let me just peek into your panty drawer anyway." YX is not going to open the "panty drawer" of hidden secrets so the pervert known as Airtran can learn even more about YX.

Airtran has even gotten to the point where its basically begging for Midwest to consider a buyout. As their VP was whining in the article, "Let's talk about price, price isn't an issue." Actually, it is, when you have an airline that provides superior service, comfortability, and style and that is being sought by a bottom-feeder such as Airtran. Airtran has even been making promises it can't keep. Which brings up the cookies. Airtran's planes do not have ovens, Airtran has no plans to install ovens, and it would extremely costly to try to outfit all of them with ovens in order to bake the cookies onboard, just as YX and their customers prefer. No, Airtran will probably pass out packets of hard, stale cookies in little plastic wrap. They could at least have a Keebler Elf running up and down the aisle passing them out but alas, Keebler has declined.

Airtran needs to accept defeat, face humility, and realize that Midwest, "America's Favorite Little Airline" would be more willing to entertain an offer by Greyhound Bus Lines than even give a thought to Airtran. The BOD has stated their position, the shareholders(who are YX customers) are apparently unwilling to see the service they expect and prefer to suffer and be drawn down by the likes of Airtran. And yet, Airtran keeps upping the price, even though they STILL haven't been able to peek into YX's books! They still haven't peeked into the books and can promise SO much, while also guaranteeing stimulated traffic into a market such as MKE! Airtran's management is either really stupid with big cajones, or really, really smart, and I don't think its the latter. I see no Nobel Awards among them, just a bunch of fired execs that couldn't run big airlines.



OttoPylit
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n917me
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RE: FL/YX Respond, Yet Again

Wed Mar 21, 2007 7:14 am

Great post OttoPylit! You have said it they way it is.

* If MKE was the "goldmine" that they seem to claim it is, why hasn't any other airline figured this out?? I Guess those folks at FL have uncovered a secret.

* Midwest has grown and sustained through slow, well thought out plans. Regardless of what people say, the RJ deal was in the works for a while, long before the FL thing started to heat up.

*Midwest shareholders have proven a few times that they don't want to sell or tender their shares. How many more times will FL keep extending their offer, using desperate attempts to get their way (NY lawsuit, BOD nominees, initial rush of mudslinging.. yes YX/Timmy has finally grown some balls and is firing back.. it too a while though... long after FL started.

Bottom Line, YX is not for sale, shareholders (majority) don't think the offer is right/or not interested, and just about every employee is not for it (There are a few who wanted it, however some of those after looking at the big picture and listening to FL make more and more promises of increased service, better wages, no service cuts, etc have changed their view.

YX is not perfect, however, it has proven itself as the "little airline that could" and I am damn proud to be an employee of Midwest!!
 
N353SK
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RE: FL/YX Respond, Yet Again

Wed Mar 21, 2007 10:27 am

Quoting HeavyMx1 (Thread starter):
Healy says AirTran wants to learn how Midwest makes cookies, and added: "Since he (Hoeksema) has never had a conversation on this, I don't know how he can make any assumptions about what we will or will not do."

It's actually pretty complicated. First, you have to shell out the money to put ovens in the galleys of your planes. Next, you have to put the little trays of frozen dough into - not on top of, not under, not behind - these ovens. Okay, is everybody still with me here? I can stop and go back if anybody needs, I know it's a complicated task. Alright, so far we've put ovens in the planes AND dough in the ovens. I know, it's complicated. Next, you have to pull the cookies out of the ovens, but only when they're ready. Next, you have to hand them out to the passengers, and you might even have to smile.

So, to recap: ovens in planes, dough in ovens, take cookies out, hand cookies to passengers, smile.

I guess FL can't learn how to make cookies until YX opens their books  

[Edited 2007-03-21 03:28:26]
 
TedEx
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RE: FL/YX Respond, Yet Again

Wed Mar 21, 2007 11:21 am

Pretty complex indeed!  Smile
 
SkyexRamper
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RE: FL/YX Respond, Yet Again

Thu Mar 22, 2007 1:15 am

Quoting AirTran737 (Reply 1):
YX takes delivery of them pre cooked and frozen.

Dare I even add that the reason why the cookies survived 9/11 is because the company that makes the YX cookies has to do with Timmy's wife.
Good Luck to all Skyway Pilots! It's been great working with you!
 
n917me
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RE: FL/YX Respond, Yet Again

Thu Mar 22, 2007 7:34 am

Quoting SkyexRamper (Reply 8):
Dare I even add that the reason why the cookies survived 9/11 is because the company that makes the YX cookies has to do with Timmy's wife.

Would that be a Wisconsin company supporting another Wisconsin company?
 
SkyexRamper
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RE: FL/YX Respond, Yet Again

Thu Mar 22, 2007 7:36 am

Quoting N917ME (Reply 9):
Would that be a Wisconsin company supporting another Wisconsin company?

Nah, it's more like Timmy didn't want to sleep in the dog house and was looking out for his personal interest.
Good Luck to all Skyway Pilots! It's been great working with you!
 
Cubsrule
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RE: FL/YX Respond, Yet Again

Thu Mar 22, 2007 8:46 am

Quoting N917ME (Reply 5):
* If MKE was the "goldmine" that they seem to claim it is, why hasn't any other airline figured this out??

Well, NW 'figured it out,' but alas, they figured out that the focus city wasn't quite what it was cracked up to be.
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quickmover
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RE: FL/YX Respond, Yet Again

Thu Mar 22, 2007 10:19 am

Quoting Cubsrule (Reply 11):
Well, NW 'figured it out,' but alas, they figured out that the focus city wasn't quite what it was cracked up to be.

I think MKE is only valuable if MEH is out of the picture, or merged with. Trying to pick off the local o/d traffic away from MEH is a tough task. If the merger were to happen with anyone, MEH passengers, regardless of what they say, would eventually migrate to the carrier with the most nonstop destinations. You can look at any fortress hub in the country as evedence of this.