ANA and Virgin Atlantic will expand their marketing cooperation agreement 01APR07, which will allow passengers from both UK and Japan to purchase Tokyo - London using a combination of ANA or Virgin flight.
Traditionally passengers are stuck with single carrier for a roundtrip ticket unless if it involves a codeshare.
Since September 2006 the two has launched their own Round the World Fare as well as the Economy class fare cooperation which one can fly ANA on NRT to LHR and Virgin from LHR to NRT or vice versa.
Effective 01APR, the agreement will expand to Premium Economy Class and Club ANA/Upper Class fare type.
Other cooperation will includes extensive codeshare flights and e-ticket interline.