sq452
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Joined: Sat Apr 17, 2004 4:49 am

In-Flight Entertainment, Who Pays?

Tue Apr 03, 2007 12:19 am

I've always wondered about this (eventually AVOD will replace all of this and will become obsolete) but the airlines that are still running mainscreen entertainment (i.e. delta "horizons", United has/had NBC In-Flight, continental had something - forgetting it now), how much do the airlines pay to have this customized content produced for them? I would imagine the airlines pay a hefty price to have an NBC anchor/celebrity 'host' their in-flight entertainment.

...or is it the other way around with who pays?

Any light anybody could shed on this would be great...having a board day at work  Smile
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B747-437B
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RE: In-Flight Entertainment, Who Pays?

Tue Apr 03, 2007 12:57 am

While the production costs can vary widely depending on the delivery platform, an average "mainscreen" Hollywood package + shorts prices itself around $0.50-$1.00 per pax. There are companies that specialise in this production and supply most of the majors.
"The A340-300 may boast a long range, but the A340 is underpowered" -- Robert Milton, CEO - Air Canada
 
IFEMaster
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RE: In-Flight Entertainment, Who Pays?

Tue Apr 03, 2007 1:24 am

Quoting B747-437B (Reply 1):
While the production costs can vary widely depending on the delivery platform, an average "mainscreen" Hollywood package + shorts prices itself around $0.50-$1.00 per pax. There are companies that specialise in this production and supply most of the majors.

Spot on, furthermore most of the majors will have a contractual agreement that has them paying a flat rate for a defined amount of content, whether it be TV shows, personalized news bulletins, audio etc.
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sq452
Posts: 996
Joined: Sat Apr 17, 2004 4:49 am

RE: In-Flight Entertainment, Who Pays?

Tue Apr 03, 2007 5:29 pm

Quoting B747-437B (Reply 1):
While the production costs can vary widely depending on the delivery platform, an average "mainscreen" Hollywood package + shorts prices itself around $0.50-$1.00 per pax. There are companies that specialise in this production and supply most of the majors.

If they are pricing it around that much though, then what is the multiple of passengers that they use? For instance, 50 cents to a dollar seems fine, but how would they figure the multiple (passengers per month? passengers per month for the planes that they run inflight on?) Either way sounds expensive for the airlines.

No wonder so many are just starting to go the portable DVD player with selection route  Smile
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