Back in November last year I delivered a lecture to the Air Transport Course of the New Zealand Division of the Royal Aeronautical Society on "Issues facing the Air Transport Industry".
The strategic/political environment the airline industry operates in (think, for example, security), the economics of the industry (think, for example, labour market issues, airport charging), product decisions, technology (not just aircraft technology - think, for example, air traffic control and using the web to sell tickets), financial management (think, for example, oil price) and government interventions (regulations, taxation, subsidies, ownership, etc) all throw up issues.
I am happy to send you a copy of the Powerpoint slides if you email me but below, internationalised, was my own personal list of issues (I am a government international air services negotiator and regulator) that I gave at the end of the lecture:
What decision should [a government regulatory authority] make on [a controversial airline merger/alliance] application?
How can [a government] secure the traffic rights for [its national "flag" carrier's] next new international destinations?
How should [governments/airlines] respond to [the rapid growth of airlines from the] Gulf states?
How can the world move away from the current archaic regime of exchanging traffic rights?
How should [governments/airlines] respond on climate change and aviation emissions?
Will I be delayed and my bags be lost the next time I travel on an airline?
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