upstatedave
Posts: 97
Joined: Tue Jan 03, 2006 9:27 am

Delta "Clock" Insignia On Nose

Mon Apr 16, 2007 5:12 am

Hey Everybody,

Anyone know what this "clock" insignia is about. The A/C wasn't delivered with it, and appears to have had it added sometime in 2003. It is on certain 737s and 757s. Is it from some sort of internal campaign?

http://www.airliners.net/open.file/1183729/L/
"Once you fly, you will walk with your eyes skyward. For there you will go again." Leonardo da Vinci
 
curticool
Posts: 150
Joined: Mon Mar 05, 2007 2:45 am

RE: Delta "Clock" Insignia On Nose

Mon Apr 16, 2007 5:24 am

I have never seen that even as a Delta employee!
So I have never heard of an advertising theme that includes a clock
I Wonder  confused 
N102DA
 
dl757md
Posts: 1482
Joined: Mon May 24, 2004 9:32 am

RE: Delta "Clock" Insignia On Nose

Mon Apr 16, 2007 5:48 am

It is a logo representing Delta's Operation Clockwork from a a couple of years ago. Operation Clockwork is an internal program almost exclusively in ATL that is intended to drive on-time performance.

This is a close-up of the actual logo.

operation clockwork


DL757Md

Edit: content

[Edited 2007-04-15 22:49:33]
757 Most beautiful airliner in the sky!
 
fewsolarge
Posts: 398
Joined: Wed Dec 29, 2004 7:37 am

RE: Delta "Clock" Insignia On Nose

Mon Apr 16, 2007 6:08 am

More specifically, Operation Clockwork focused on rapid aircraft turns, coinciding with the depeaking at ATL. They instituted an new procedure for boarding aircraft so that cabin cleaning and boarding could fit in the same time footprint. They set up a variety of metrics and goals for on-time departures.
 
upstatedave
Posts: 97
Joined: Tue Jan 03, 2006 9:27 am

RE: Delta "Clock" Insignia On Nose

Mon Apr 16, 2007 6:23 am

Thx, always wondered about that!
"Once you fly, you will walk with your eyes skyward. For there you will go again." Leonardo da Vinci
 
lincoln
Posts: 3133
Joined: Mon Nov 01, 2004 11:22 pm

RE: Delta "Clock" Insignia On Nose

Mon Apr 16, 2007 10:16 am

So...Operation Clockwork was more of an airport-focused change than an aircraft-focused change?

When I first saw the logo and the description of Operation Clockwork I wondered if maybe there was something special about the aircraft (ala ETOPS), but it sounds like this was just a general change in procedure.

Lincoln
CO Is My Airline of Choice || Baggage Claim is an airline's last chance to disappoint a customer || Next flts in profile
 
AV8AJET
Posts: 1091
Joined: Thu Sep 04, 2003 10:10 am

RE: Delta "Clock" Insignia On Nose

Mon Apr 16, 2007 10:29 am

We EV (ASA) even have a couple CRJ's that have the same logo on them. This was from when DL owned us, and was as others have said a program of depeaking the operation.
"To fly or not to fly there is no question!"