WDBRR
Topic Author
Posts: 600
Joined: Tue Jan 25, 2005 11:28 am

Official Airline Of The 1984 Olympics

Thu Apr 19, 2007 3:27 am

I just came across an article about the 1984 Los Angeles Olympics.
was just wondering, was there an "Official Airline" of that Olympics?
Not sure who had a hub or large operation there at that time.
 
GARUDAROD
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RE: Official Airline Of The 1984 Olympics

Thu Apr 19, 2007 4:05 am

United Airlines was the official carrier of the 1984 Summer Olympics. Pan AM and Flying Tigers were
the official carriers of the 1984 Winter Olympics.
Cargo doesn't whine, moan, or complain
 
PanAm747
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RE: Official Airline Of The 1984 Olympics

Thu Apr 19, 2007 4:35 am

Quote:
Pan AM and Flying Tigers were the official carriers of the 1984 Winter Olympics.

Kind of odd that JAT wouldn't have been the official airline, huh?
Pan Am:The World's Most Experienced Airline - P(oor) S(ailor's) A(irline): San Diego's Hometown Airline-Catch Our Smile!
 
DiscoverCSG
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RE: Official Airline Of The 1984 Olympics

Thu Apr 19, 2007 4:56 am

Quoting GARUDAROD (Reply 1):
Pan AM and Flying Tigers were
the official carriers of the 1984 Winter Olympics.

Isn't Flying Tigers a cargo service?
 
srbmod
Posts: 15446
Joined: Tue Mar 20, 2001 1:32 pm

RE: Official Airline Of The 1984 Olympics

Thu Apr 19, 2007 5:10 am

Quoting DiscoverCSG (Reply 3):
Isn't Flying Tigers a cargo service?

Was a cargo carrier. They were bought out by FedEx in 1989. I remember my dad driving us around Loop Road @ ATL and seeing their bare metal 747s.
 
vv701
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Joined: Fri Aug 19, 2005 10:54 am

RE: Official Airline Of The 1984 Olympics

Thu Apr 19, 2007 5:24 am

Quoting PanAm747 (Reply 2):
Kind of odd that JAT wouldn't have been the official airline, huh?

It is a matter of who is willing to pay the asking price. For the 2012 London Summer Olympics I understand that the asking price is $80 million. And what do you get for that? Just the right to put the Olympic logo of your aircraft, your stationery and your advertisements and call yourself 'Official Airline 2012 London Olympics'. It is not even like the other major sponsors who get the monopoly on sales of their type of product on all the Olympic sites as, rather obviously, few if any would go to an Olympic site top purchase a ticket. Equally buying a carbonated drink or the extra roll of film (if you have not gone electronic) on the Internet is equally unlikely.

At $80 million I am prepared to bet that none of the obvious candidates like BA, BD and VS will sponsor London 2012. EK is a much more likely bet.
 
pgtravel
Posts: 237
Joined: Wed Oct 26, 2005 6:04 am

RE: Official Airline Of The 1984 Olympics

Thu Apr 19, 2007 8:12 am

Quoting VV701 (Reply 5):
At $80 million I am prepared to bet that none of the obvious candidates like BA, BD and VS will sponsor London 2012. EK is a much more likely bet.

I'm with you on that. I believe EK was the official airline of the World Cup last year (in Germany), right? All you have to do is pay . . . .
 
vv701
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RE: Official Airline Of The 1984 Olympics

Thu Apr 19, 2007 8:29 am

Quoting Pgtravel (Reply 6):
I believe EK was the official airline of the World Cup last year (in Germany), right? All you have to do is pay . . . .

Yup:

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and it cost them millions!

But LH bought themselves a pot of black paint:

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And how much did dba get from Puma for this?:

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Clearly there are alternative strategies!
 
planespotting
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RE: Official Airline Of The 1984 Olympics

Thu Apr 19, 2007 9:11 am

Well it wasn't Aeroflot  Wink
Do you like movies about gladiators?
 
centrair
Posts: 2845
Joined: Thu Jan 13, 2005 3:44 pm

RE: Official Airline Of The 1984 Olympics

Thu Apr 19, 2007 10:37 am

I have a partial list. Can anyone fill in the blanks or find the mistakes?

Summer
1984 - Los Angeles - United
1988 - Seoul - Korean Airlines
1992 - Barcelona - Iberia (?)
1996 - Atlanta- Delta
2000 - Sydney- Ansett
2004 - Athens - Olympic
2008 - Beijing - Air China (?)
2012 - London - (?)

Winter
1984 - Sarajevo - Pan AM and Flying Tigers
1988 - Calgary - Canadian (?)
1992 - Albertville - Air France
1994 - Lillehammer - SAS (?)
1998 - Nagano - Japan Airlines
2002 - Salt Lake City - Delta
2006 - Torino - Alitalia (?)
2010 - Vancouver - Air Canada
My name is Centrair but HND is closer. Let's Japanese Aviation!
 
Stealthz
Posts: 5549
Joined: Wed Feb 02, 2005 11:43 am

RE: Official Airline Of The 1984 Olympics

Thu Apr 19, 2007 10:39 am

Quoting VV701 (Reply 5):
And what do you get for that?

Not very much, same reason IBM is no longer the IT provider to the Olympics, all got too expensive, too hard for too little return.
If your camera sends text messages, that could explain why your photos are rubbish!
 
b52murph
Posts: 223
Joined: Sun Feb 05, 2006 7:02 pm

RE: Official Airline Of The 1984 Olympics

Thu Apr 19, 2007 11:53 am

Quoting Centrair (Reply 9):
1996 - Atlanta- Delta



Quoting Centrair (Reply 9):
2002 - Salt Lake City - Delta

How convienient for DL....two back-to-back games in the U.S. and in each of their Hub cities. I suppose they probably felt like they had little choice but to be the official sponsor... Wink
 
WDBRR
Topic Author
Posts: 600
Joined: Tue Jan 25, 2005 11:28 am

RE: Official Airline Of The 1984 Olympics

Thu Apr 19, 2007 11:57 am

Quoting Centrair (Reply 9):
Summer
1984 - Los Angeles - United
1988 - Seoul - Korean Airlines
1992 - Barcelona - Iberia (?)
1996 - Atlanta- Delta
2000 - Sydney- Ansett
2004 - Athens - Olympic
2008 - Beijing - Air China (?)
2012 - London - (?)

Winter
1984 - Sarajevo - Pan AM and Flying Tigers
1988 - Calgary - Canadian (?)
1992 - Albertville - Air France
1994 - Lillehammer - SAS (?)
1998 - Nagano - Japan Airlines
2002 - Salt Lake City - Delta
2006 - Torino - Alitalia (?)
2010 - Vancouver - Air Canada

Kind of sad that some of the listed airlines are
no longer around... Ansett, Pan Am, Canadian.
seems like the exposure and the "bragging rights"
did not do much for them.
 
CHI787ORD
Posts: 679
Joined: Sat Jun 11, 2005 11:27 am

RE: Official Airline Of The 1984 Olympics

Thu Apr 19, 2007 1:42 pm

If the 2016 games come to Chicago, I could see an sponsorship war between UA and AA. Although UA is Chicago's hometown airline, AA certainly gives them a run for their money.
 
centrair
Posts: 2845
Joined: Thu Jan 13, 2005 3:44 pm

RE: Official Airline Of The 1984 Olympics

Thu Apr 19, 2007 3:07 pm

Quoting CHI787ORD (Reply 13):
If the 2016 games come to Chicago, I could see an sponsorship war between UA and AA. Although UA is Chicago's hometown airline, AA certainly gives them a run for their money.

That is unless EK has started double dailies in which they will put up twice as much as the combined bid of UA and AA. But do you really think AA would give UA the run for them money. AA may have a hub, UA has the HQ. (good luck Chicago...has better chance over Tokyo...stupid major can't stop insulting other cultures.)

I fear that EK will be the official airline for all major international sporting events someday.

Curiousity...Who is the official airline of the 2007 Cricket World Cup? (Being held in the West Indies)

Edit: Found answer...can you believe it? It is EK. They don't even serve the West Indies. Yet they have an elite contract with the International Cricket Council.

Edit 2:
EK -
2006 Soccer World Cup
2007 Cricket World Cup
2007 America's Cup

[Edited 2007-04-19 08:15:59]

[Edited 2007-04-19 08:26:48]
My name is Centrair but HND is closer. Let's Japanese Aviation!
 
AirEMS
Posts: 625
Joined: Mon May 17, 2004 6:34 am

RE: Official Airline Of The 1984 Olympics

Fri Apr 20, 2007 4:15 am

You know DEN is thinking about a Olympic bid I wonder if Frontier could get the official airline stamp?? I could see the animals competing in the different sports on the back of the Airbus's it would be cool!


-Carl
If Your Dying Were Flying
 
EXAAUADL
Posts: 1740
Joined: Tue Jun 13, 2006 3:48 am

RE: Official Airline Of The 1984 Olympics

Fri Apr 20, 2007 4:55 am

Was there a sponsor to the 1976 games? Probably Air Canada..shoulda been Quebecair
 
skyduster
Posts: 39
Joined: Mon Apr 02, 2007 3:00 am

RE: Official Airline Of The 1984 Olympics

Fri Apr 20, 2007 4:59 am

Quoting VV701 (Reply 5):
It is a matter of who is willing to pay the asking price.

But was that the case in 1984? (with Sarajevo) I think that world trade regulations weren't then what they are today. There was much more state protectionism, and I would expect that to be the case in 1980s Yugoslavia.
mostly lurker, very rare poster
 
Ljungdahl
Posts: 887
Joined: Fri Apr 12, 2002 2:10 am

RE: Official Airline Of The 1984 Olympics

Fri Apr 20, 2007 5:32 am

Excuse my ignorance, but JAT was wearing "Official Olympic Carrier" titles during the mid -80s.

So if that not qualifies an Airline to be "official", then what does?


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vv701
Posts: 5805
Joined: Fri Aug 19, 2005 10:54 am

RE: Official Airline Of The 1984 Olympics

Fri Apr 20, 2007 6:51 am

Quoting WDBRR (Reply 12):
Kind of sad that some of the listed airlines are
no longer around... Ansett, Pan Am, Canadian.
seems like the exposure and the "bragging rights"
did not do much for them.

Cause or effect? If they had kept their money . . .
 
stirling
Posts: 3897
Joined: Sat Jun 12, 2004 2:00 am

RE: Official Airline Of The 1984 Olympics

Fri Apr 20, 2007 12:49 pm

I think any discussion of this topic before the 1984 Los Angeles Summer games is moot.

Peter Ueberroth started the craze as a way to pay for what would have otherwise been an adventure in bankruptcy, he totally changed the way the game was played then, and today.
Olympic games cannot survive on entrance fees alone, like most spectator sporting events.

Before then, the Olympics were not as heavily commercialized as they are now. Before 1984, you would have found loose partnerships, but nothing on the scale of one company per segment as we see now.

As for JAT, being an official Olympic Carrier, I would propose the Olympic committee had a few of those designations, and if one looks real hard, they could probably find designations for a good deal more in addition to aforementioned Pan Am and Flying Tigers.
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bmacleod
Posts: 2600
Joined: Sat Aug 25, 2001 3:10 am

RE: Official Airline Of The 1984 Olympics

Sat Apr 21, 2007 2:13 am

Quote:
2012 - London - (?)

Safe bet that BA will be the carrier in 2012.....
"What good are wings without the courage to fly?" - Atticus
 
exFATboy
Posts: 1887
Joined: Thu Jul 17, 2003 11:15 am

RE: Official Airline Of The 1984 Olympics

Sat Apr 21, 2007 5:09 am

Quoting Bmacleod (Reply 21):
Safe bet that BA will be the carrier in 2012.....

I don't know...given their rivalry, I wouldn't be surprised to see Virgin Atlantic bid for it. SRB loves outshowing BA.
 
SpencerII
Posts: 259
Joined: Thu Jan 18, 2007 10:15 pm

RE: Official Airline Of The 1984 Olympics

Sat Apr 21, 2007 6:32 am

Quoting VV701 (Reply 5):
It is a matter of who is willing to pay the asking price. For the 2012 London Summer Olympics I understand that the asking price is $80 million. And what do you get for that? Just the right to put the Olympic logo of your aircraft, your stationery and your advertisements and call yourself 'Official Airline 2012 London Olympics'. It is not even like the other major sponsors who get the monopoly on sales of their type of product on all the Olympic sites as, rather obviously, few if any would go to an Olympic site top purchase a ticket. Equally buying a carbonated drink or the extra roll of film (if you have not gone electronic) on the Internet is equally unlikely.

At $80 million I am prepared to bet that none of the obvious candidates like BA, BD and VS will sponsor London 2012. EK is a much more likely bet.

Along with that there is something like you must agree to an amount of aproximately $100 mil in verifiable marketing that will
include the Olympic Logo and games in your marketing materials for a period of time.

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