I agree, British Midland is a fine name, and even though I'm British and had heard of them at an early age, I still feel that as long as my ticket says London on it, I don't care what the name of the airline is. As someone already said, British Midland is not a recognised name in the US, and neither will British Lion, or any other name being devised in some advertising agency's inner belly. Although having no recognition this side of the Atlantic, British Midland has a stately name, that given time, people will recognise. Yes "Midland" has connections to a little known area in England for people outside of Europe, but it still sounds damn good to say.
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