ContinentalEWR
Topic Author
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British Midland To Change Name, Livery

Mon Jul 31, 2000 10:22 pm

The Sept. issue of Airways has a great article on British Midland and its
proposed Transatlantic expansion. The carrier is supposed to change its
name a livery. Does anyone have any idea what the new airline would
be called? Apparently, as the article suggests, British Midland sounds a
little too "provincial" and localized. What could they change it too?

Diamond British?
British Star? (in ref. to Star Alliance)
British World?
British European?
BM Airways UK?
 
tupolev154b2
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Joined: Mon Jun 26, 2000 9:01 am

RE: British Midland To Change Name, Livery

Mon Jul 31, 2000 11:00 pm

midland: "the interior part or region of a country"

So that's probably why.

A good name: British International Airlines
 
gkirk
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RE: British Midland To Change Name, Livery

Mon Jul 31, 2000 11:01 pm

There is already British World and British European so it cant be any of those but British Star sounds possible or Air Britain?
When you hear the noise of the Tartan Army Boys, we'll be coming down the road!
 
Guest

RE: British Midland To Change Name, Livery

Mon Jul 31, 2000 11:17 pm

I think LufthansaUK would fit. They are owned by Lufthansa.

reno_air
 
Granite
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RE: British Midland To Change Name, Livery

Mon Jul 31, 2000 11:24 pm

Hi all

This is old news as reports of a name and livery change were reported months ago.

Another rumor was British Lion Airways.

regards
Gary Watt
Aberdeen, Scotland
 
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RayChuang
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RE: British Midland To Change Name, Livery

Mon Jul 31, 2000 11:55 pm

My suggestion: how about reviving the British Caledonian name or even reviving the British Eagle name?
 
Chris
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RE: British Midland To Change Name, Livery

Tue Aug 01, 2000 12:04 am

I agree, British Caledonian or British Eagle would be an excelent choice for a new name. They are both well respected names from the past and this has worked well in the US where names such as Pan Am and National have been brought back to life. Chris
 
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RayChuang
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RE: British Midland To Change Name, Livery

Tue Aug 01, 2000 12:21 am

Alas, I think British Airways may object to reviving the British Caledonian name given that BA merged with British Caledonian back in the late 1980's and may hold the rights to the name.

I'm not sure if British Midland wants to revive British Eagle, either, because "BE" may look too much like BEA, the acronym of British European Airways, which I think BA also has the rights to the name.  
 
ContinentalEWR
Topic Author
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RE: British Midland To Change Name, Livery

Tue Aug 01, 2000 12:33 am

British Caledonian and BEA are unlikely given that BA presumably bought the
copyright to the names when it acquired those airlines. Besides, Caledonian
implies Scotland, doesn't it? So, what would be the purpose of switching from
"Midlands" to "Scotland"?



 
polaris
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RE: British Midland To Change Name, Livery

Tue Aug 01, 2000 2:29 am

I doubt British Eagle...it would infer an alliance with American Airlines and American Eagle...their oneworld competitor.
British Star...well, what if they ever left the Star Alliance?
 
Trident
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RE: British Midland To Change Name, Livery

Tue Aug 01, 2000 2:37 am

Caledonian existed as an independent carrier for a few years after BA sold its shareholdings in a management buyout so I reckon they no longer hold the rights to "Caledonian" at least. The new airline, JMC, would probably object to Caledonian being used as a title. Jersey European are now operating as British European (but not British European Airways).

The history of the Caledonian name goes something like this:

1960's Caledonian - Scottish based charter airline
1970 - merges with Gatwick based British United to form British Caledonian
1987 - due to financial difficulties, sells out to British Airways. BA resurrects old Caledonian title in a renaming of its charter subsidiary, British Airtours
Early 90's - BA sells Caledonian in management buyout
1998 - Caledonian bought by Thomas Cook
1999 - Caledonian mergerd with Thomas Cook's other airline, Flying Colours, to form JMC

British Midland was orginally called Derby Airways, which is even more parochial.
 
ContinentalEWR
Topic Author
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RE: British Midland To Change Name, Livery

Tue Aug 01, 2000 2:46 am

British Continental? Just kidding.
 
Guest

RE: British Midland To Change Name, Livery

Tue Aug 01, 2000 3:09 am

well how about british scandinavian, since they are owned by SAS... (which has sold a part of its stake to LH but still is a larger owner than Lufthansa.
 
Guest

RE: British Midland To Change Name, Livery

Tue Aug 01, 2000 5:59 am

It won't be British Scandinavian, because while yes SAS owns a stake, the airline is not a Scandinavian airline in netework, culture, routes, anything. Also adding Scandinavian really doesn't make the name any less parochial.
It won't be Lufthansa UK either, beause B. Midland is an independent airline with its own stockholders, management structure, and culture. It is not a wholly owned subsidiary of the German behemoth.
It won't be British Star because no other Star Alliance airline has made any effort to rebrand themselves with the moniker, and frankly B. Midland is far from being the flagship or nameright carrier of the airline grouping.
What will it be than? Personally I think British Midland is a fine name as is the carrier's livery. Its a shame classy airlines are constantly changing their image.
It won't be British European, because the airline formerly known as Jersey European has assumed that title.

Possibilities:
Air Zarco = that name is on the block now that the airline has renamed itself European Atlantic

No = To counter the prevailing popularity of the new Portugeese charter airline.

AlpiFalcons = Some kind of tie in with the popular Italian F100 operator

My bet
British Dianna Princess of Wales Airlines

Who wouldn't choose Dianna? Maybe Camillia, but no one else

 
Guest

RE: British Midland To Change Name, Livery

Tue Aug 01, 2000 6:25 am

How about "Star European Airways"
 
Guest

"blue"

Tue Aug 01, 2000 6:26 am

Brit Mid have been taking into account the word "Blue in the title, to suit the Livery,
Blue Lion
British Blue
Blue UK
all these names would now, give the impression in the US of a British Version of Jet Blue,
British World and British European are both airlines, besides-whats the point of renaming an airline who wants to change it image in the US with "European"?

British Lion was high on the list,

LufthansaUK and SASuk would make them sound like they were from those countries,like KLMuk would in the US.


I dont know,the UK market has just about run out of the names with "British" in.

how about British Alliance(not tied in with Star Alliance)

British Atlantic?-what was to be virgin atlantic

British Ocean Air?

BritishUK

do KLM still own the rights to AirUK?


UK FLY

 
madmax
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RE: British Midland To Change Name, Livery

Tue Aug 01, 2000 6:49 am

How about "British First" (BF) or add an airlines in there and make it "British First Airlines" (BFA). Those sound pretty good to me.
 
ctbarnes
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RE: British Midland To Change Name, Livery

Tue Aug 01, 2000 7:25 am

I think British Midland should remain British Midland. In the USA BM would have no name recognition recognition at all whether they keep the name or change it, and in Europe they'd be doing away with a corporate image of that has all the trappings of a class act; an established brand with an excellent reputation for service.

Sir Michael Bishop should have a word with Bob Ayling about the dangers of tinkering with an established corporate image...

Charles
The customer isn't a moron, she is your wife -David Ogilvy
 
johnboy
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RE: British Midland To Change Name, Livery

Tue Aug 01, 2000 2:39 pm

I agree. The name "Midland" doesn't carry any provincial connotations in the US. Now if they changed their name to "British Midwest" Airlines, THAT might have a provincial connotation.
 
ContinentalEWR
Topic Author
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RE: British Midland To Change Name, Livery

Tue Aug 01, 2000 10:21 pm

Personally, I think British Midland is a fine name and the livery is also crisp
and in no immediate need of a redo. Midland has no provincial or parochial
connotations in my mind. The airline's hubs are Heathrow and Manchester.
Manchester is in the Midlands and so what's the problem here???

British Midland is planning though to enter a crowded market though, so
it will be a tough go initially, but if they are awarded the routes, it will be
a watershed in finally opening up LHR to more carriers.

 
LH423
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RE: British Midland To Change Name, Livery

Wed Aug 02, 2000 1:08 am

I agree, British Midland is a fine name, and even though I'm British and had heard of them at an early age, I still feel that as long as my ticket says London on it, I don't care what the name of the airline is. As someone already said, British Midland is not a recognised name in the US, and neither will British Lion, or any other name being devised in some advertising agency's inner belly. Although having no recognition this side of the Atlantic, British Midland has a stately name, that given time, people will recognise. Yes "Midland" has connections to a little known area in England for people outside of Europe, but it still sounds damn good to say.

LH423
« On ne voit bien qu'avec le cœur. L'essentiel est invisible pour les yeux » Antoine de Saint-Exupéry
 
Guest

RE: British Midland To Change Name, Livery

Wed Aug 02, 2000 7:37 am

Damnit, I still like "Air Zarco".

Its crisp and fresh and alludes to the airlines soaring spirit and first rate service.

The name is available YOU KNOW
 
johno
Posts: 57
Joined: Thu Jun 30, 2005 3:28 pm

RE: British Midland To Change Name, Livery

Wed Aug 02, 2000 9:29 am

Castle Donnington Airways? (only for the old timers!)
 
Granite
Posts: 5026
Joined: Tue May 18, 1999 5:55 pm

Castle Donnington

Wed Aug 02, 2000 4:15 pm

Hi

I like Castle Donnington Airways  

Are BMA's head office still there?

That is some nice building for a head office!

Regards
Gary Watt
Aberdeen, Scotland
 
Guest

RE: Castle Donnington

Wed Aug 02, 2000 5:32 pm

Why change the name of BD, just because they are *maybe* going to start trans-Atlantic flights.

Their brand name is well known in the UK and Europe, and market recognition is even increasing here in Australia, and these t-A flights are going to be only a small part of their network.

BTW, Granite, BD is still headquarterd at Castle Donington. Would like to see a photo of it, if anyone know where to find one.

Cheers

Scotty

 
gkirk
Posts: 23345
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RE: British Midland To Change Name, Livery

Wed Aug 02, 2000 6:21 pm

Whats wrong with Air Britain.
When you hear the noise of the Tartan Army Boys, we'll be coming down the road!
 
Laserjet
Posts: 191
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RE: British Midland To Change Name, Livery

Wed Aug 02, 2000 7:40 pm

I think that they should keep both the name and the livery. There is no point tinkering with something that is obviously working.
 
cedarjet
Posts: 8101
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RE: British Midland To Change Name, Livery

Wed Aug 02, 2000 7:54 pm

The airline were going to call themselves Blue Bird. Hands-down worst airline name I've ever heard. Some said it was the name of the rebranding project rather than the name to be chosen during the rebranding, not sure what the truth is. But it's a horrible name.
fly Saha Air 707s daily from Tehran's downtown Mehrabad to Mashhad, Kish Island and Ahwaz
 
Granite
Posts: 5026
Joined: Tue May 18, 1999 5:55 pm

Nice Headquarters Pic

Wed Aug 02, 2000 8:24 pm

Hi all

Here is a link to the BMA headquarters building:

http://www.iflybritishmidland.com/britishmidland/aboutus/index.asp

Nice!!

Regards
Gary Watt
Aberdeen, Scotland
 
LHMark
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Joined: Fri Jan 21, 2000 2:18 am

RE: British Midland To Change Name, Livery

Wed Aug 02, 2000 10:47 pm

"British Atlantic?"
"Air Manchester United?"
"Sympathy is something that shouldn't be bestowed on the Yankees. Apparently it angers them." - Bob Feller
 
LH423
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RE: British Midland To Change Name, Livery

Wed Aug 02, 2000 10:53 pm

That has to be one of the coolest headquarters offices anywhere.

LH423

« On ne voit bien qu'avec le cœur. L'essentiel est invisible pour les yeux » Antoine de Saint-Exupéry
 
Guest

RE: British Midland To Change Name, Livery

Thu Aug 03, 2000 12:28 am

What a beautiful HQ! I'm stunned.
 
Guest

RE: British Midland To Change Name, Livery

Thu Aug 03, 2000 3:16 am

If BM decides to change their name to, for example, Infinity Airlines, which is the name of a virtual airline. Could BM get sued? Would they be made to change their name? Or would both live happily together?

Bobo2196
 
N202PA
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Joined: Tue Jun 06, 2000 9:44 pm

RE: British Midland To Change Name, Livery

Thu Aug 03, 2000 3:34 am

Not unless the person who operates the VA holds a copyright on the name, which very few do. The VA with the same name as the real-world carrier would be out of luck, and likely would have to change names or shut down immediately.

BTW, I think British Midland is a great name with a great livery, and it should not be changed. However, if they *had* to change it, I would say that British Atlantic is the best suggestion I've heard so far.
 
johno
Posts: 57
Joined: Thu Jun 30, 2005 3:28 pm

RE: British Midland To Change Name, Livery

Thu Aug 03, 2000 9:01 am

BD
BD Air (Be the air... geddit?)
or
BD Blue
I like that one. Including oceans or exotic animals can be a bit limiting to the flying public's perception perhaps
OK So that's it then, BD Blue here we come!
How much shall we charge?
 

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