User avatar
1337Delta764
Topic Author
Posts: 4899
Joined: Mon Oct 31, 2005 4:02 am

New Liveries - Could CO Be Next?

Tue May 01, 2007 5:37 am

As many should know, Delta has introduced a new livery. This is their fourth livery in the past 20 years. In the past 5 years, Northwest, US Airways, and United have introduced new liveries. Could Continental be next? Continental has the second oldest livery (introduced in 1991) out of the major United States legacy airlines, after American. American will probably not come out with a new livery, as it is considered a classic. I would say that CO is much more likely to come out with a new livery than AA. What does everyone else think?
The Pink Delta 767-400ER - The most beautiful aircraft in the sky
 
MCIGuy
Posts: 1445
Joined: Sun Mar 26, 2006 8:15 am

RE: New Liveries - Could CO Be Next?

Tue May 01, 2007 5:40 am

I don't know, but I've never liked the current one. Then again, I was a fan of the orange and gold "meatball" livery of the 70s.  Silly

Quoting 1337Delta764 (Thread starter):
American will probably not come out with a new livery, as it is considered a classic. I would say that CO is much more likely to come out with a new livery than AA. What does everyone else think?

I think they will have to, at least on their 787s. They're going to order 787s soon and you can't polish plastic to a mirror finish.  Wink
Airliners.net Moderator Team
 
xjet
Posts: 405
Joined: Fri Feb 02, 2007 10:09 am

RE: New Liveries - Could CO Be Next?

Tue May 01, 2007 5:41 am

I think CO knows there are more important things to spend money on. New liveries are exciting for enthusiasts, but the rest of the pulic could care less. Once they are on the plane they don't even see the outside. CO doesn't need to re-brand the airline right now. The branding that has been in place since Bethune took office has worked better and better every year. That is just my opinion, I could be wrong.
 
User avatar
1337Delta764
Topic Author
Posts: 4899
Joined: Mon Oct 31, 2005 4:02 am

RE: New Liveries - Could CO Be Next?

Tue May 01, 2007 5:41 am

Quoting MCIGuy (Reply 1):
I think they will have to, at least on their 787s. They're going to order 787s soon and you can't polish plastic to a mirror finish. Wink

Or they could simply use the chrome paint like on their A300s.
The Pink Delta 767-400ER - The most beautiful aircraft in the sky
 
floridaflyboy
Posts: 1500
Joined: Sat Jun 03, 2006 3:26 pm

RE: New Liveries - Could CO Be Next?

Tue May 01, 2007 5:42 am

I don't think CO will come out with a new livery for a number of reasons. First of all, their brand recognition is very good. People see that livery and associate it with great customer service, and an airline that has been doing quite well. They are in no need of a re-branding. There is no symbolic reason to change the livery. Plus, the CO livery is very modern and elegant. It pretty much speaks worlds about what kind of carrier CO really is. Plus, I love that tail on CO. It would sure be a shame to see that go.
Good goes around!
 
EXAAUADL
Posts: 1740
Joined: Tue Jun 13, 2006 3:48 am

RE: New Liveries - Could CO Be Next?

Tue May 01, 2007 5:42 am

CO's new livery is from 1994, not 1991 isnt it.
 
ANCFlyer
Posts: 21391
Joined: Mon Nov 15, 2004 3:51 pm

RE: New Liveries - Could CO Be Next?

Tue May 01, 2007 5:45 am

Quoting 1337Delta764 (Thread starter):
Could Continental be next?

Why?

The current one is beautiful. Timeless - like AAs. No need to spend money on rebranding either - CO hasn't tanked and has not a need to try to reintroduce themselves (ficticously) through a pain job in an attempt to continue to cover up lousy cabin service (please see US and DL). Why spend $$$ on something that doesn't need it.

Nope, no rebranding in COs future. If it ain't broke, don't fix it.
FOR THOSE THAT FOUGHT FOR IT, FREEDOM HAS A FLAVOR THE PROTECTED WILL NEVER KNOW OR UNDERSTAND
 
MCIGuy
Posts: 1445
Joined: Sun Mar 26, 2006 8:15 am

RE: New Liveries - Could CO Be Next?

Tue May 01, 2007 5:51 am

Quoting 1337Delta764 (Reply 3):
Or they could simply use the chrome paint like on their A300s.

Just a shot in the dark, wouldn't that be awfully heavy?
Airliners.net Moderator Team
 
User avatar
STT757
Posts: 13200
Joined: Tue Mar 28, 2000 1:14 am

RE: New Liveries - Could CO Be Next?

Tue May 01, 2007 5:53 am

Quoting EXAAUADL (Reply 5):
CO's new livery is from 1994, not 1991 isnt it.

My first flight aboard a new color CO aircraft was IAH-EWR in 1991, an A300.

Airlines tend to introduce new liveries when they are trying to reinvent themselves, as noted by all the livery changes at DL in the last 10 years they have reinvented themselves several times.

CO is very happy with who they are, they have no desire to change an award winning product. So to answer you question I would say CO is very unlikely to change their livery.
Eastern Air lines flt # 701, EWR-MCO Boeing 757
 
cba
Posts: 4228
Joined: Sat Jul 15, 2000 2:02 pm

RE: New Liveries - Could CO Be Next?

Tue May 01, 2007 5:56 am

Quoting XJET (Reply 2):
I think CO knows there are more important things to spend money on. New liveries are exciting for enthusiasts, but the rest of the pulic could care less.

 checkmark 

Quoting Floridaflyboy (Reply 4):
I don't think CO will come out with a new livery for a number of reasons. First of all, their brand recognition is very good. People see that livery and associate it with great customer service, and an airline that has been doing quite well. They are in no need of a re-branding.

 checkmark 

Let's not forget that painting an entire fleet of planes takes years and $ millions. DL is changing their livery because they are changing their brand. UA, US, and NW all have changed liveries for the same reason. CO is in no need of a new brand: they are currently one of the top ranked airlines for customer service and performance. They do not need an entire PR makeover to boost their business.

DL on the other hand is emerging from BK and is in the process of becoming a different airline. They are trying to change their image and their brand, hence the re-paint.
 
n844aa
Posts: 1266
Joined: Fri Jul 18, 2003 10:38 am

RE: New Liveries - Could CO Be Next?

Tue May 01, 2007 5:59 am

Quoting XJET (Reply 2):
The branding that has been in place since Bethune took office has worked better and better every year.

And what's the test Bethune mentioned in From Worst to First when deciding whether to make expenditures like this? The 9D test or something, where he asks whether the hypothetical passenger sitting in 9D would find a new livery (or new cockpit instrumentation, or whatever) worth an extra $5 on his ticket. In this case, I think the answer would be "probably not."

Edit: Of course Bethune is gone at this point, but it seems pretty clear that his management style lives on.

Quoting EXAAUADL (Reply 5):
CO's new livery is from 1994, not 1991 isnt it.

No, but lots of planes were painted in various old liveries until shortly after Bethune took over, including some in Continental Lite titles.

I think the current livery is remarkably current looking, given from when it was established. Lots of early '90s design looks utterly ridiculous now. Not only do I hope they keep the current livery, but I don't think they need to either.

[Edited 2007-04-30 23:00:52]
New airplanes, new employees, low fares, all touchy-feely ... all of them are losers. -Gordon Bethune
 
User avatar
JBo
Posts: 1612
Joined: Wed Jan 05, 2005 7:23 am

RE: New Liveries - Could CO Be Next?

Tue May 01, 2007 6:02 am

Quoting 1337Delta764 (Thread starter):
I would say that CO is much more likely to come out with a new livery than AA. What does everyone else think?

Everyone wants CO to come out with a new livery because they're the only ones who haven't besides AA. I don't think it's likely to happen. It does look a bit dated, but if they do anything, they'll likely just freshen up the existing look somehow rather than a complete image revamp.

Quoting 1337Delta764 (Reply 3):
Or they could simply use the chrome paint like on their A300s.

Uh, AA doesn't put "chrome paint" on their A300s. That would be a ridiculous amount of weight on the aircraft.

AA's A300s were originally painted grey, due to the bonded primer on Airbus a/c. Eventually a deal was worked out in which either the primer was able to be removed, or the aircraft were given a different skin, thus being allowed to be polished.

So, in short, the AA A300s are, indeed, polished bare metal ... and the only ones of their kind.

However, I do agree that if AA orders the 787, look for a new livery. I doubt they would paint the whole thing grey and go for it. The look would become even more of a hodge-podge than it is now, with different aircraft having different amounts of painted composites.
I'd take the awe of understanding over the awe of ignorance any day.
 
EI321
Posts: 4788
Joined: Tue Jul 07, 2009 4:43 pm

RE: New Liveries - Could CO Be Next?

Tue May 01, 2007 6:06 am

I really would like to see EI update their livery
 
davidkunzVIE
Posts: 269
Joined: Tue Mar 13, 2007 2:32 am

RE: New Liveries - Could CO Be Next?

Tue May 01, 2007 6:07 am

I think the next US major to get a new livery is DL. It's already been some hours since we first saw the 2007 colours. Certainly someone in Atlanta is already thinking of the next "long awaited and desperately needed" CI re-design.
Probably by the time when the last DL jet is painted in the 2007 c/s we'll have the first semi-official images for the 2010 or 2011 or whatever paint scheme.

Yes, go ahead. Quote me on this.
DH3 DH4 CR1 CR2 CR7 CR9 F70 732 733 734 73G 738 752 762 763 772 742 743 319 320 321 333 343
 
MCIGuy
Posts: 1445
Joined: Sun Mar 26, 2006 8:15 am

RE: New Liveries - Could CO Be Next?

Tue May 01, 2007 6:08 am

Quoting EI321 (Reply 12):
I really would like to see EI update their livery

Ah, I'm Irish by descent and besides, my favorite color is green. Whatever they do I'm sure I'll like it.  Silly
Airliners.net Moderator Team
 
aa1818
Posts: 1516
Joined: Sat Feb 04, 2006 2:03 am

RE: New Liveries - Could CO Be Next?

Tue May 01, 2007 6:14 am

Quoting JBo (Reply 11):
However, I do agree that if AA orders the 787, look for a new livery. I doubt they would paint the whole thing grey and go for it. The look would become even more of a hodge-podge than it is now, with different aircraft having different amounts of painted composites.

Agreed 100%. I also expect AA to come up with something fresh, timeless once again, and something to maintain their brand recognition. Not something that says 'we're joining the rest with boring paint schemes' like DL and others. I look forward to seeing AA's rebranding when they order 787s!!!

Quoting EI321 (Reply 12):
I really would like to see EI update their livery

Should be easy to do- keep it green, keep the clover...other than that- they can have LOADS of fun coming up with something creative, and something that 'pops'!!!

AA1818
“The moment you doubt whether you can fly, you cease for ever to be able to do it.” J.M. Barrie (Peter Pan)
 
elcableguy77
Posts: 466
Joined: Fri Feb 04, 2005 11:25 pm

RE: New Liveries - Could CO Be Next?

Tue May 01, 2007 6:14 am

Quoting ANCFlyer (Reply 6):
Quoting 1337Delta764 (Thread starter):
Could Continental be next?

Why?

The current one is beautiful. Timeless - like AAs. No need to spend money on rebranding either - CO hasn't tanked and has not a need to try to reintroduce themselves (ficticously) through a pain job in an attempt to continue to cover up lousy cabin service (please see US and DL). Why spend $$$ on something that doesn't need it.

Nope, no rebranding in COs future. If it ain't broke, don't fix it.

Amen to that.
Being on a US Express carrier, I can definitely say the cabin service leaves a lot to be desired. I do my best to supply superior service (as much as can be supplied on a CR2), and I do, but the tools I'm given are woefully lacking. US is a quasi-major trying to act like an LCC, and it isn't working out too well.

Now, as for CO, things have been going quite well for them. No bankruptcies, no pissed-off customers, good service, and a brand image that has survived for about 15 years. Maybe that's why I put my application in with them a couple of weeks ago.
Former ZW F/A | "Wisconsin 72A, contact departure, see ya."
 
ord
Posts: 1355
Joined: Tue Jul 20, 1999 10:34 pm

RE: New Liveries - Could CO Be Next?

Tue May 01, 2007 6:24 am

Quoting 1337Delta764 (Thread starter):
As many should know, Delta has introduced a new livery. This is their fourth livery in the past 20 years.

Actually, this is Delta's 4th livery in 40 years:

1967 - 1997 Traditional widget
1997 - 2000 Ron Allen scheme
2000 - 2007 Flowing fabric
2007 New scheme
 
davidkunzVIE
Posts: 269
Joined: Tue Mar 13, 2007 2:32 am

RE: New Liveries - Could CO Be Next?

Tue May 01, 2007 6:26 am

Quoting ORD (Reply 17):
Actually, this is Delta's 4th livery in 40 years:

1967 - 1997 Traditional widget
1997 - 2000 Ron Allen scheme
2000 - 2007 Flowing fabric
2007 New scheme

More like their fourth in ten years.  Wink
DH3 DH4 CR1 CR2 CR7 CR9 F70 732 733 734 73G 738 752 762 763 772 742 743 319 320 321 333 343
 
ord
Posts: 1355
Joined: Tue Jul 20, 1999 10:34 pm

RE: New Liveries - Could CO Be Next?

Tue May 01, 2007 6:29 am

Quoting EXAAUADL (Reply 5):
CO's new livery is from 1994, not 1991 isnt it.

Incorrect. Continental's current livery was unveiled on February 12, 1991. See part of the original press release below...



February 12, 1991, Tuesday - 12:52 Eastern Time
NEW CORPORATE IMAGE FOR CONTINENTAL AIRLINES
SECTION: Financial News
LENGTH: 569 words
DATELINE: HOUSTON, Feb. 12

Continental Airlines today unveiled its new corporate identity symbolizing the progress Continental has made and its goals for the future. Hollis L. Harris, Continental's chairman, president and chief executive officer, introduced the new look at a gathering of more than 3,000 employees and invited guests at Houston Intercontinental Airport.

During the event, the company presented two jet aircraft, a Boeing 737-300 and an Airbus A-300, a Continental Express ATR 42 and ground equipment, all painted in new Continental colors of white, blue and gold displaying the new company logo."

[Edited 2007-04-30 23:33:24]
 
BWIA 772
Posts: 1613
Joined: Sun May 12, 2002 2:33 am

RE: New Liveries - Could CO Be Next?

Tue May 01, 2007 7:01 am

I like CO livery they dont need to change it. IMO DL need to go tweak their new livery it is better than the fabric thing they had but it isnt that great. It is going to be interesting to see what AA is going to do IMO its hard to top a nice polished livery unless you are AC ( the bare metal 767 looked awful and I saw it in person ).

Regards
BWIA 772
 airplane 
Eagles Soar!
 
ba777-236
Posts: 645
Joined: Sat Oct 27, 2001 11:35 pm

RE: New Liveries - Could CO Be Next?

Tue May 01, 2007 7:07 am

Well if they do something, it should be tasteful, unlike that crap that Delta calls a livery.

I vote for something like this:


Modified Airliner Photos:
Click here for bigger photo!
Design © NcSchu
Template © NcSchu

I like British Airways! I'm not sure why, but I do! ;-)
 
floridaflyboy
Posts: 1500
Joined: Sat Jun 03, 2006 3:26 pm

RE: New Liveries - Could CO Be Next?

Tue May 01, 2007 7:08 am

Quoting Ba777-236 (Reply 21):
I vote for something like this:

Wow! That bears a striking resemblence to Atlas!!
Good goes around!
 
n844aa
Posts: 1266
Joined: Fri Jul 18, 2003 10:38 am

RE: New Liveries - Could CO Be Next?

Tue May 01, 2007 7:18 am

Quoting Ba777-236 (Reply 21):
Well if they do something, it should be tasteful, unlike that crap that Delta calls a livery.

I vote for something like this:

Does not compute.
New airplanes, new employees, low fares, all touchy-feely ... all of them are losers. -Gordon Bethune
 
deltairlines
Posts: 6876
Joined: Mon May 24, 1999 4:47 am

RE: New Liveries - Could CO Be Next?

Tue May 01, 2007 7:26 am

Quoting Ba777-236 (Reply 21):
I vote for something like this:

Ugh that looks awful. Agree that CO should just stick with it's current livery - simple and timeless. The simpler, the better.
 
AA737-823
Posts: 4898
Joined: Wed Mar 01, 2000 11:10 am

RE: New Liveries - Could CO Be Next?

Tue May 01, 2007 7:28 am

Well, to put in my two cents...

Conti is by far my favorite, but I have always been lukewarm on their paint scheme. Looks very business-like. Not very... stylish. Now, I certainly agree that business-like is a better long-term investment than flashy. But gosh... their tail is very boring. Elegant, but staid. Not enough gold.

The thin gold line with grey on the bottom is also... boring.

I wish they'd do a gold tail with a blue globe... maybe just an inversion of their current tail.
As far as the fuselage, I don't know... just spice things up a touch. NOT overboard, just a touch.

Otherwise, I always feel like Continental is the BLUE airline. Blue seats, blue walls, blue carpet, blue tail, blue fonts, blue gate seating, blue gate walls, blue gate podiums, blue check-in kiosks, blue wall signage.. heck, even the lav toilet water is blue. Until it turns brown. I digress.

Anyhow, I would vote for a MODEST freshening, in time for the 787 rollout. Something to take them past the "We were just broke, but now we're rebuilding, and everybody loves us" stage.

Anybody agree?
 
ChiGB1973
Posts: 1394
Joined: Mon Mar 22, 2004 6:39 am

RE: New Liveries - Could CO Be Next?

Tue May 01, 2007 7:40 am

Quoting 1337Delta764 (Thread starter):
American will probably not come out with a new livery, as it is considered a classic

Nowadays, more than classic, it saves fuel. Though AA might not even be considering a new livery, if they did, it would quickly be dismissed.

Quoting 1337Delta764 (Thread starter):
I would say that CO is much more likely to come out with a new livery than AA.

I like CO's livery, looks classy and nice, but I agree, it's time for a change. The change will be on their new 787s. They would have to seriously screw up to get worse than DL's new livery.

M
 
floridaflyboy
Posts: 1500
Joined: Sat Jun 03, 2006 3:26 pm

RE: New Liveries - Could CO Be Next?

Tue May 01, 2007 7:42 am

Quoting ChiGB1973 (Reply 26):
The change will be on their new 787s.

Hmm, do you have some information the rest of us don't?? If so, share...  Smile
Good goes around!
 
ChiGB1973
Posts: 1394
Joined: Mon Mar 22, 2004 6:39 am

RE: New Liveries - Could CO Be Next?

Tue May 01, 2007 7:48 am

Quoting Floridaflyboy (Reply 27):
Hmm, do you have some information the rest of us don't?? If so, share...

No, I should have added, IMHO.

M
 
floridaflyboy
Posts: 1500
Joined: Sat Jun 03, 2006 3:26 pm

RE: New Liveries - Could CO Be Next?

Tue May 01, 2007 7:49 am

Quoting ChiGB1973 (Reply 28):
No, I should have added, IMHO.

Oh, ok. Well, I wouldn't be disappointed if you were correct. I love the CO livery, but, I love seeing a new one!
Good goes around!
 
Lemurs
Posts: 1320
Joined: Sat Mar 12, 2005 5:13 am

RE: New Liveries - Could CO Be Next?

Tue May 01, 2007 7:53 am

It will be a minor refresh if they do it. The blue/grey/gold setup is a big part of their brand, and as someone said, that navy blue is essentially a brand symbol for them now, just like the widget in red and blue was/has been for DL. They might change the typeface/font, tweak the cheat lines, put some accents that weren't there before, but essentially it will look unchanged to what you see now...and that's only if they do a refresh, which I am not convinced they will.

If they do, I agree it would be with the 788 induction in 2009. That will be a big deal. It will be the inauguration of service to a new location, the launch of a new BusinessFirst product, and the begining of the next wave of growth for CO. They will milk the PR opportunity for all it's worth, so if it gets tweaked, it will be there.
There are 10 kinds of people in the world; those who understand binary, and those that don't.
 
User avatar
EA CO AS
Posts: 13438
Joined: Wed Nov 14, 2001 8:54 am

RE: New Liveries - Could CO Be Next?

Tue May 01, 2007 8:14 am

Quoting 1337Delta764 (Thread starter):
Could Continental be next?

No

Full stop.

Quoting JBo (Reply 11):
I do agree that if AA orders the 787, look for a new livery. I doubt they would paint the whole thing grey and go for it.

They'll repaint over six hundred aircraft to avoid heavier paint on perhaps 40 new ones? I think not.
"In this present crisis, government is not the solution to our problem - government IS the problem." - Ronald Reagan

Comments made here are my own and are not intended to represent the official position of Alaska Air Group
 
DALelite
Posts: 1318
Joined: Thu Jun 01, 2000 7:00 am

RE: New Liveries - Could CO Be Next?

Tue May 01, 2007 8:19 am

will it be DELTA? As soon as they realize that their new livery isn't much apprecheated? well they tend to change their liverys every three to five years anyway...

cheers: DALelite
They loved to fly and it showed..
 
cba
Posts: 4228
Joined: Sat Jul 15, 2000 2:02 pm

RE: New Liveries - Could CO Be Next?

Tue May 01, 2007 8:37 am

Quoting EA CO AS (Reply 31):

They'll repaint over six hundred aircraft to avoid heavier paint on perhaps 40 new ones? I think not.

The whole design behind the 787's efficiency is that it is much lighter, adding a lot of heavy chrome paint will negate a good chunk of that...
 
Viscount724
Posts: 18974
Joined: Thu Oct 12, 2006 7:32 pm

RE: New Liveries - Could CO Be Next?

Tue May 01, 2007 9:12 am

CO's livery still looks good (as does AA's after almost 40 years). If you're going spend money, spend it on the inside of the aircraft, not the outside. Passengers don't choose an airline based on the paintjob.

AA and CO must be the only major US carriers with their entire fleet in a consistent livery. A change means that it's going to be several years before they're all the same again. Just dilutes your brand image and confuses customers for no reason.
 
ThePalauan
Posts: 158
Joined: Thu Oct 12, 2006 9:56 pm

RE: New Liveries - Could CO Be Next?

Tue May 01, 2007 7:14 pm

Quoting N844AA (Reply 10):
The 9D test or something

The Row 5 Test! Big grin I just finished reading that section and I think a rebrand isn't worth it. Borrowing from the book, I'd say Continental would end up paying it's customers $5 instead because we're used to seeing the livery as it is now and there's really nothing wrong with it. That paint scheme pretty much has identified the airline as it is now and for them to just change it all of a sudden might signal the wrong message to customers that either something bad is going on or they're going to reinvent themselves. So far, Continental has been doing a lot great things and having a change in their identity just because everyone is doing it would seem like they're going with the trend and not setting it for others to follow.

Just my  twocents  .
You can take the boy out of the island, but not the island out of the boy!
 
COEI2007
Posts: 837
Joined: Wed Jan 17, 2007 1:33 am

RE: New Liveries - Could CO Be Next?

Tue May 01, 2007 9:48 pm

I thinlk CO realises that spending money on a new livery is not high in its priority list. DL's is spending a lot of money on tis livery, and brand. Many think its a waste etc, but they see it as an important step in forming a new DL, and ultimately a new brand is part of this.

CO's branding is simple, sleek and recognisable, and works perfectly for CO. Maybe in years to come, they'll update it slightly, but I cant see CO jumping on the 'new livery bandwagon'
 
BN727
Posts: 83
Joined: Thu Sep 21, 2006 2:31 pm

RE: New Liveries - Could CO Be Next?

Tue May 01, 2007 10:33 pm

How can anyone call Continental livery timeless? I call it 'Boring". AA has the only timeless paint job and the next generation plastic jets will change that.
Livery Catagoties for US carriers:

1. Most Recognized: Southwest
2. Boring/ bland: Continental, Northwest, Delta
3. Looks like a tennis shoe: Airtran
4. Most fun: Frontier
5. Classy: Midwest, Alaska
6. Timeless: American
7. Look Alikes: Jetblue, United
8. Most improved: USAir
9. Most Original: Spirit
 
aa1818
Posts: 1516
Joined: Sat Feb 04, 2006 2:03 am

RE: New Liveries - Could CO Be Next?

Tue May 01, 2007 10:43 pm

Quoting BN727 (Reply 37):
How can anyone call Continental livery timeless? I call it 'Boring". AA has the only timeless paint job and the next generation plastic jets will change that.
Livery Catagoties for US carriers:

1. Most Recognized: Southwest
2. Boring/ bland: Continental, Northwest, Delta
3. Looks like a tennis shoe: Airtran
4. Most fun: Frontier
5. Classy: Midwest, Alaska
6. Timeless: American
7. Look Alikes: Jetblue, United
8. Most improved: USAir
9. Most Original: Spirit

Well put. Agreed on all of those except the B6/ UA similarity...don't really see it!!!

AA1818
“The moment you doubt whether you can fly, you cease for ever to be able to do it.” J.M. Barrie (Peter Pan)
 
Caymanair
Posts: 433
Joined: Mon Apr 05, 2004 4:53 am

RE: New Liveries - Could CO Be Next?

Tue May 01, 2007 10:51 pm

Quoting BN727 (Reply 37):
How can anyone call Continental livery timeless? I call it 'Boring". AA has the only timeless paint job and the next generation plastic jets will change that.
Livery Catagoties for US carriers:

1. Most Recognized: Southwest
2. Boring/ bland: Continental, Northwest, Delta
3. Looks like a tennis shoe: Airtran
4. Most fun: Frontier
5. Classy: Midwest, Alaska
6. Timeless: American
7. Look Alikes: Jetblue, United
8. Most improved: USAir
9. Most Original: Spirit

1. Part of the Ugly-as-Hell clan: Southwest
2. Classy/ businesslike/ pleasing: Continental (the others im not so sure)
3. agreed.
4. agreed.
5. agreed....sort of.
6. i guess.
7. agreed.
8. Most improved? are you high?
9. Part of the Ugly-as-Hell clan: Spirit
 
PanAm747LHR
Posts: 174
Joined: Sat Sep 03, 2005 12:58 pm

RE: New Liveries - Could CO Be Next?

Tue May 01, 2007 11:01 pm

And along with our new coporate image, which I'd love to see, give us new uniforms!!!

I'd love to see something like this roll out of the paint hanger...


Modified Airliner Photos:
Click here for bigger photo!
Design © R P Abraham
Template © R P Abraham



Happy Flying,
Nick
 
BR715-A1-30
Posts: 6525
Joined: Thu May 30, 2002 9:30 am

RE: New Liveries - Could CO Be Next?

Tue May 01, 2007 11:11 pm

Quoting N844AA (Reply 10):
And what's the test Bethune mentioned in From Worst to First when deciding whether to make expenditures like this? The 9D test or something, where he asks whether the hypothetical passenger sitting in 9D would find a new livery (or new cockpit instrumentation, or whatever) worth an extra $5 on his ticket. In this case, I think the answer would be "probably not."

You mean the Row 5 Test?

Gordon went back to the passenger in Row 5 and asked if he would pay $0.50 extra on his ticket because the engineers have designed a better start panel. The passenger in Row 5 said "Well, the current one works, the engines started, so no, I would not."
Puhdiddle
 
atlflyer
Posts: 571
Joined: Wed Jan 11, 2006 11:13 am

RE: New Liveries - Could CO Be Next?

Tue May 01, 2007 11:17 pm

Quoting Ba777-236 (Reply 21):
Well if they do something, it should be tasteful, unlike that crap that Delta calls a livery.

I vote for something like this:

That is NOT tasteful.
 
elcableguy77
Posts: 466
Joined: Fri Feb 04, 2005 11:25 pm

RE: New Liveries - Could CO Be Next?

Tue May 01, 2007 11:27 pm

Quoting PanAm747LHR (Reply 40):

I rather like that look. Not a lot of change, harkens back to the old days, and still presents a professional image.
Former ZW F/A | "Wisconsin 72A, contact departure, see ya."
 
rj777
Posts: 1549
Joined: Sat Dec 02, 2000 1:47 am

RE: New Liveries - Could CO Be Next?

Tue May 01, 2007 11:31 pm

I think NW will do new one when they emerge next month. I know, they just got rid of the bowling shoe scheme and went to the silver compass scheme, but I think they will go with something new.
 
mallthus
Posts: 18
Joined: Thu Sep 14, 2000 9:07 am

RE: New Liveries - Could CO Be Next?

Tue May 01, 2007 11:40 pm

For what it's worth, I actually like the new DL livery.

I tend to agree with the consensus on CO and AA, they're both unlikely to change.

All that said, I'm weighing in to defend US' most recent livery change. HP's purchase of US created a situation where US suddenly had a major presence in the hot Southwestern US. The old US livery would have cost the new airline real money in cooling costs that the new livery helps solve for. Re-branding was an incidental benefit.

Just my 2¢.
 
User avatar
antoniemey
Posts: 1222
Joined: Mon Dec 26, 2005 5:38 pm

RE: New Liveries - Could CO Be Next?

Wed May 02, 2007 12:58 am

Quoting 1337Delta764 (Thread starter):
American will probably not come out with a new livery, as it is considered a classic. I would say that CO is much more likely to come out with a new livery than AA. What does everyone else think?

If CO or AA are going to change, AA will do it first becausewhen they order 787s they'll have to figure something out and the original A300 grey or the Reno white won't cut it, and it's already been noted that the chrome paint is super heavy.

Quoting N844AA (Reply 10):
And what's the test Bethune mentioned in From Worst to First when deciding whether to make expenditures like this? The 9D test or something, where he asks whether the hypothetical passenger sitting in 9D would find a new livery (or new cockpit instrumentation, or whatever) worth an extra $5 on his ticket. In this case, I think the answer would be "probably not."

It's had several names... Row 5 test is his original test... there's also been the 23B test... ask the poor sap stuck in a middle seat at the back of the plane... (Except those tended to be nonrevs back in the early 90s)

Quoting DavidkunzVIE (Reply 13):
I think the next US major to get a new livery is DL. It's already been some hours since we first saw the 2007 colours. Certainly someone in Atlanta is already thinking of the next "long awaited and desperately needed" CI re-design.
Probably by the time when the last DL jet is painted in the 2007 c/s we'll have the first semi-official images for the 2010 or 2011 or whatever paint scheme.

Yes, go ahead. Quote me on this.

OK, done!  Smile

Quoting ORD (Reply 17):
Actually, this is Delta's 4th livery in 40 years:

1967 - 1997 Traditional widget
1997 - 2000 Ron Allen scheme
2000 - 2007 Flowing fabric
2007 New scheme

Ah, but it's the third livery in 10 years.

Quoting AA737-823 (Reply 25):
Otherwise, I always feel like Continental is the BLUE airline. Blue seats, blue walls, blue carpet, blue tail, blue fonts, blue gate seating, blue gate walls, blue gate podiums, blue check-in kiosks, blue wall signage.. heck, even the lav toilet water is blue. Until it turns brown. I digress.

They actually tend to paint the baggage and break room walls CO Grey.

Quoting PanAm747LHR (Reply 40):
I'd love to see something like this roll out of the paint hanger...

ICK!
Make something Idiot-proof, and the Universe will make a more inept idiot.
 
DiscoverCSG
Posts: 523
Joined: Wed Jan 31, 2007 2:22 am

RE: New Liveries - Could CO Be Next?

Wed May 02, 2007 1:01 am

Quoting N844AA (Reply 10):
And what's the test Bethune mentioned in From Worst to First when deciding whether to make expenditures like this? The 9D test or something, where he asks whether the hypothetical passenger sitting in 9D would find a new livery (or new cockpit instrumentation, or whatever) worth an extra $5 on his ticket. In this case, I think the answer would be "probably not."

This is a false choice.

As has been mentioned on here a jillion times, aircraft have to be repainted every so often. It makes no difference whether they are repainted in the same livery or not - unless the airline changes livery to a less (or more) expensive paint scheme than before, or one that is heavier or lighter in terms of weight.

Likewise with advertised ticket stock, letterhead, napkins, and all the other items companies use - these are new every so often anyway.

The real cost in rebranding lies in airport signage and items which aren't consumed regularly. Clearly, for an airline with a less-than-wonderful image (a number of these have been put forward above), this is a cost which will be recouped in better sales after a successful rebranding.

CO, though not perfect, has about the best reputation of any of the big six U.S. legacy carriers.
 
EXAAUADL
Posts: 1740
Joined: Tue Jun 13, 2006 3:48 am

RE: New Liveries - Could CO Be Next?

Wed May 02, 2007 1:07 am

Thanks:


I thought the new livery came with Bethune in 1994, not 1991. CO must not have painted many planes prior to 1994 however as I remember seeing mostly red meatball up till that time
 
Transtar
Posts: 437
Joined: Sat Jul 03, 1999 5:51 am

RE: New Liveries - Could CO Be Next?

Wed May 02, 2007 1:09 am

My only recommendation to Continental would be to change the font of the titles from Times Roman-ish to an Arial-bold type font.

The font used in Continental's branding is out of style now. United Airlines used a simlar type of font and opted for a simply Arial-type font in its new livery.

Tail logo is fine.

Who is online

Users browsing this forum: 747m8te, aerlingus747, Alexa [Bot], Baidu [Spider], Blankbarcode, Bostrom, coolian2, CrimsonNL, deltacto, hkcanadaexpat, IslandRob, KCOS761, Kiwirob, Nouflyer, qf15, RIXrat, WIederling and 219 guests