|Quoting Mirrodie (Thread starter):|
who is the advertising aimed at?
Ask yourself, why does ADM (Archer Daniels Midland) advertise? Do they want to sell you a soybean? Why does Boeing advertise? Are you gonna' buy aircraft? Aircraft parts? GE the largest defense contractor wants to sell you a light buld and/or a missile? And then there's BASF -- they don't make anything! They just make it better. Uh huh. They're buying CONTENT. Millions and millions of advertising dollars DO affect the message you get. It controls the news that is reported and the news that is NOT.
|Quoting Mirrodie (Reply 2):|
Feel free to add your own opinion and not just cut and paste the ramblings of someone else's opinions.
The Boeing Company is known around the world as a leading manufacturer of commercial airplanes. What's less well known is that Boeing is also a leader in space technology, defense aircraft and systems, and communication systems. Our advertising campaigns close the gap between current perceptions of Boeing and our true scope as a global aerospace company.
|Quoting Stitch (Reply 4):|
Boeing's advertising is actually spread across a number of their areas of expertise. There are actually three "Why We're Here" campaigns:
One is for Integrated Defense and Space which showcases Boeing's military systems and their use in support of US forces overseas.
One is for Boeing Commercial Aircraft which showcases the 787 and how it will positively impact people's travel.
One is about technology in general and how Boeing is a leader in applying it to aerospace.
|Quoting Stitch (Reply 4):|
To quote Boeing Global Advertising:
|Quoting Mirrodie (Reply 5):|
But to take my point a step further, I would think that the Defense and Space and Aerospace industries would again more on internal advertising as opposed to full out commercials.
|Quoting AeroWesty (Reply 6):|
That message from Boeing's website pretty much reinforces that they're buying perceptions, which you were influenced by, not encouraging direct purchases from the general audience they're advertising to on television.
|Quoting Stitch (Reply 7):|
However, by generating and reinforcing a positive view of Boeing in my mind, I become more inclined to select Boeing when I do have a choice or just a general sense of "Boeing is a good company so I want to invest in them".
Military Aircraft Every type from fighters to helicopters from air forces around the globe
Classic Airliners Props and jets from the good old days
Flight Decks Views from inside the cockpit
Aircraft Cabins Passenger cabin shots showing seat arrangements as well as cargo aircraft interior
Cargo Aircraft Pictures of great freighter aircraft
Government Aircraft Aircraft flying government officials
Helicopters Our large helicopter section. Both military and civil versions
Blimps / Airships Everything from the Goodyear blimp to the Zeppelin
Night Photos Beautiful shots taken while the sun is below the horizon
Accidents Accident, incident and crash related photos
Air to Air Photos taken by airborne photographers of airborne aircraft
Special Paint Schemes Aircraft painted in beautiful and original liveries
Airport Overviews Airport overviews from the air or ground
Tails and Winglets Tail and Winglet closeups with beautiful airline logos