DIA
Topic Author
Posts: 3053
Joined: Sun Jan 28, 2001 2:24 pm

New Liveries...Introduced...Then Axed. Why?

Fri Jun 15, 2007 5:22 am

TAAG introduced the 777 to their fleet with a new c/s...but decidedly axed it, and went back to the old c/s before the a/c flew revenue service. Why? I actually liked the newer c/s...and thought that it brought the TAAG livery up-to-date. More importantly, why did TAAG nix the new c/s?

I think Air India went through the same story as TAAG...although I think their new livery only showed up on a 747 and an A310...if I recall. And now, they have a new-new one that has been accepted.

I can understand when some new liveries are just wrong (Braniff's "Reebok-shoe" c/s) and are quickly done-away-with. Yet, sometimes odd liveries (like DL's new re-widgeted-tail c/s) make it through to the entire fleet.


View Large View Medium
Click here for bigger photo!

Photo © Royal S King


View Large View Medium
Click here for bigger photo!

Photo © Allen Micael Azevedo

Ding! You are now free to keep supporting Frontier.
 
MP
Posts: 31
Joined: Thu Aug 31, 2006 3:58 pm

RE: New Liveries...Introduced...Then Axed. Why?

Fri Jun 15, 2007 6:11 am

As far as I remember, the Government of Angola rejectet the new colourscheme, that was some kind of gift from Boeing.
 
AA737-823
Posts: 4888
Joined: Wed Mar 01, 2000 11:10 am

RE: New Liveries...Introduced...Then Axed. Why?

Fri Jun 15, 2007 6:11 am

Well, TAAG went thru some management changes, and the new guys felt that the old guys were losign focus. The new livery isn't going to solve the problems at TAAG, and so mgmt did away with it to work on other things.
Do a forum search for more details there, what I've written is a fuzzy version of what I remember from reading the thread.

Delta.... well, don't even get me started. Four corporate images in ten years must just be okay with them.
 
richierich
Posts: 3282
Joined: Sat Nov 04, 2000 5:49 am

RE: New Liveries...Introduced...Then Axed. Why?

Fri Jun 15, 2007 6:14 am

Quoting AA737-823 (Reply 2):
Delta.... well, don't even get me started. Four corporate images in ten years must just be okay with them.

Funny, the first and only thing I thought of when I saw this topic was DL! They could probably occupy a whol thread all by themselves!
None shall pass!!!!
 
DIA
Topic Author
Posts: 3053
Joined: Sun Jan 28, 2001 2:24 pm

RE: New Liveries...Introduced...Then Axed. Why?

Fri Jun 15, 2007 6:35 am

Quoting Richierich (Reply 3):
They could probably occupy a whol thread all by themselves!

I'm willing to bet you could find several.
Ding! You are now free to keep supporting Frontier.
 
PanAm747
Posts: 4713
Joined: Mon Mar 01, 2004 4:46 am

RE: New Liveries...Introduced...Then Axed. Why?

Fri Jun 15, 2007 6:55 am

Quote:
Funny, the first and only thing I thought of when I saw this topic was DL! They could probably occupy a whol thread all by themselves!

That was my thought!!

How much money did DL spend on the three re-designs?

In my humble opinion, the top livery (the one-off) looks more like a cargo airline than a passenger airline - not good, not bad, just "off".

The second livery (the current one) has a VERY retro World Airways 70's style to it - MUCH better!
Pan Am:The World's Most Experienced Airline - P(oor) S(ailor's) A(irline): San Diego's Hometown Airline-Catch Our Smile!
 
N231YE
Posts: 2620
Joined: Tue Jul 25, 2006 9:24 am

RE: New Liveries...Introduced...Then Axed. Why?

Fri Jun 15, 2007 9:44 am

Reminds me of Air India. The scheme was "modernized" in the mid 90s, however, it was much unliked, and Air India reverted to the old scheme.

Short-lived "New" scheme:

View Large View Medium
Click here for bigger photo!

Photo © Ito Noriyuki



The old, and re-incarnated scheme:

View Large View Medium
Click here for bigger photo!

Photo © Steve Albrecht

 
EI747SYDNEY
Posts: 686
Joined: Thu Oct 27, 2005 8:28 pm

RE: New Liveries...Introduced...Then Axed. Why?

Fri Jun 15, 2007 11:24 am

Has anyone have anymore?
''Live life on the edge, Live each and every day like it's your last, Hell you only live once''
 
LH498
Posts: 92
Joined: Thu May 24, 2007 3:35 am

RE: New Liveries...Introduced...Then Axed. Why?

Fri Jun 15, 2007 7:33 pm

LTU had a short lived new livery aswell, that their customers didn't like at all.



View Large View Medium
Click here for bigger photo!

Photo © Herbert Ade-Thurow




they returned to the old one



View Large View Medium
Click here for bigger photo!

Photo © Klaus Ecker




and now they are trying again, let's see what happens



View Large View Medium
Click here for bigger photo!

Photo © Günter Mayer

 
eric
Posts: 324
Joined: Sun Dec 14, 2003 9:37 am

RE: New Liveries...Introduced...Then Axed. Why?

Fri Jun 15, 2007 7:45 pm

I think mainly it comes down to two aspects.

Change in management and financial cost.

If, say, a new management decides that the cost of introduction exceeds the predicted benefits from the new livery, such as cost of rebranding/introduction to make it known to the public, then the financial decision will ulitmately win. If there is no perceived benefit; why go through with it?
n
 
cricket
Posts: 2068
Joined: Thu Aug 04, 2005 8:23 pm

RE: New Liveries...Introduced...Then Axed. Why?

Fri Jun 15, 2007 8:10 pm

Quoting N231YE (Reply 6):
Reminds me of Air India. The scheme was "modernized" in the mid 90s, however, it was much unliked, and Air India reverted to the old scheme.

Yet another scheme from Air India - but this one never saw the light of regular service...

View Large View Medium
Click here for bigger photo!

Photo © Royal S King


Instead the new livery will look like this Air India's New Livery (by Cricket May 22 2007 in Civil Aviation)
A300B2/B4/6R, A313, A319/320/321, A333, A343, A388, 737-2/3/4/7/8/9, 747-3/4, 772/2E/2L/3, E170/190, F70, CR2/7, 146-3,
 
cornish
Posts: 7651
Joined: Fri Feb 18, 2005 8:05 pm

RE: New Liveries...Introduced...Then Axed. Why?

Fri Jun 15, 2007 8:40 pm

another notable one was the Aeroflot scheme used in the mid 90s on a couple of A310s. It got abandoned and aircraft stayed in the traditional scheme until another scheme arrived later with more blue used. That also didn't last before the latest silver and blue now used arrived.

Anyone remember this one?


View Large View Medium
Click here for bigger photo!

Photo © Gerard Helmer

Just when I thought I could see light at the end of the tunnel, it was some B*****d with a torch bringing me more work
 
rampart
Posts: 1798
Joined: Sun Aug 07, 2005 5:58 am

RE: New Liveries...Introduced...Then Axed. Why?

Fri Jun 15, 2007 8:46 pm

One big one that comes to mind is BA's World Planes. I loved them. Dozens of designs terminated after a couple years of unpopularity and controversy.

Quoting DIA (Thread starter):
(Braniff's "Reebok-shoe" c/s)

Sorry for my ignorance, but which one is that? And why "Reebok"?

Monikers like this crack me up. My favorite is the "Mary Tyler Moore" c/s for Republic. Also shortlived, but not for the reasons intended by the OP, but rather, they were bought!

-Rampart
 
User avatar
bwest
Posts: 1115
Joined: Thu Jul 20, 2006 6:54 am

RE: New Liveries...Introduced...Then Axed. Why?

Fri Jun 15, 2007 9:13 pm

Take an old airline and scratch away its name. Paint your new name on it and ad an orange line


View Large View Medium
Click here for bigger photo!

Photo © Guy Daems - Brussels Aviation Photography



Keep a blue belly on some of your planes


View Large View Medium
Click here for bigger photo!

Photo © Fabrice Sanchez - Brussels Aviation Photography




Decide you don't really like the blue belly and extend the color of the tail over the fuselage



View Large View Medium
Click here for bigger photo!

Photo © Europix - AirTeamImages



Decide it's time for something new.... lower the orange line, make the name of your airline bigger and give your planes a purple... yes purple... belly and engines...


View Large View Medium
Click here for bigger photo!

Photo © Jid Webb



Do all this within 5 years... and then decide to rename your airline and give it a new look


View Large View Medium
Click here for bigger photo!

Photo © Paul Massey

I love my Airport Job! :)
 
floridaflyboy
Posts: 1496
Joined: Sat Jun 03, 2006 3:26 pm

RE: New Liveries...Introduced...Then Axed. Why?

Fri Jun 15, 2007 9:32 pm

What about that one NW DC-9 that was painted in the gray colours years ago, but was never applied to any other aircraft in the fleet. I remember seeing it on here a few times.
Good goes around!
 
spencesaab
Posts: 47
Joined: Fri Jun 23, 2006 8:03 pm

RE: New Liveries...Introduced...Then Axed. Why?

Fri Jun 15, 2007 9:38 pm

LOL! I guess sometime airlines can be misled, what about when Royal mail became "Consignia"?! What a flop. I saw recently on the news in a bit about the (quite frankly pathectic and way too expensive) London 2012 logo, they mentioned other marketing flops. In there was the British Airways "World Tails" designs. I thought that they were (relatively) sucessful. Am I wrong in this?

Also, does anybody have a picture of the Braniff Reebok livery? I'd never even heard of it before.

Speaking of airline liveries, Binter Canarias have painted there leased 737 in a fantastic paint scheme. At first I heard it was only a temporary thing to promote the awards that they had won in recent years. I hope it stays though. Does anybody know if it will be a permanant livery?
Silence is Golden when you don't know a good answer
 
WestWing
Posts: 1133
Joined: Thu Feb 03, 2005 2:01 am

RE: New Liveries...Introduced...Then Axed. Why?

Fri Jun 15, 2007 9:38 pm

Quoting Bwest (Reply 13):

...and finally adding a 14th dot to the logo and livery, because of superstitions about the 13 dot logo  Smile
The best time to plant a tree is 40 years ago. The second best time is today.
 
LH526
Crew
Posts: 1960
Joined: Fri Aug 04, 2000 2:23 am

RE: New Liveries...Introduced...Then Axed. Why?

Fri Jun 15, 2007 10:28 pm

Nowadays, the oh-so-magic word branding barely emerges the basic level of the average CEO.
It's a quick stroll through Marketing, followed by a "let's be cool and get a new livery, ensuring for more customers". However this is NOT the way things work and it all is a big misinterpretation and underjudegement of the usual human mind. Branding goes EXTREMELY deep with Design making a merely 70% of the whole image, IF and only IF the design goes from top to bottom: Livery and logo is only a very small part, barely seen by the passenger. Way more important is interior cabin design, office architecture and the overall image / media picture. Passengers judge by what surrounds them inflight and on ground

The minute-split glimps they get on the fuselage upon boarding won't help much if seats are your 1990s worn out average and FAs appear in badly tailored suits.

It all has to be consistent .. look at Swiss for example ... EXCELLENT overall performance .... Suits, office, livery, logo, seats, even the inflight entertainment screen interface matches..... perfect!

Good other ones are Lufthansa, Swiss, Etihad, Emirates, ....

Bad fellas are Avianca or Aeroflot

Mario
LH526
Trittst im Morgenrot daher, seh ich dich im Strahlenmeer ...
 
ord
Posts: 1354
Joined: Tue Jul 20, 1999 10:34 pm

RE: New Liveries...Introduced...Then Axed. Why?

Fri Jun 15, 2007 10:42 pm

Quoting DIA (Thread starter):
Yet, sometimes odd liveries (like DL's new re-widgeted-tail c/s) make it through to the entire fleet.

I don't think Delta's new scheme is "odd" at all. And it hasn't yet made it to the entire fleet, only the 757.
 
LawnDart
Posts: 860
Joined: Fri May 20, 2005 11:33 pm

RE: New Liveries...Introduced...Then Axed. Why?

Fri Jun 15, 2007 11:12 pm

Quoting DIA (Thread starter):
some new liveries are just wrong (Braniff's "Reebok-shoe" c/s) and are quickly done-away-with.



Quoting Rampart (Reply 12):
Sorry for my ignorance, but which one is that? And why "Reebok"?


View Large View Medium
Click here for bigger photo!

Photo © JetPix



Fugly...
 
NWADC9
Posts: 3938
Joined: Tue Jun 01, 2004 12:33 am

RE: New Liveries...Introduced...Then Axed. Why?

Fri Jun 15, 2007 11:25 pm

Quoting Floridaflyboy (Reply 14):
What about that one NW DC-9 that was painted in the gray colours years ago, but was never applied to any other aircraft in the fleet. I remember seeing it on here a few times.

That was just an experimental paint scheme.
Flying an aeroplane with only a single propeller to keep you in the air. Can you imagine that? -Capt. Picard
 
DIA
Topic Author
Posts: 3053
Joined: Sun Jan 28, 2001 2:24 pm

RE: New Liveries...Introduced...Then Axed. Why?

Fri Jun 15, 2007 11:31 pm

Quoting ORD (Reply 18):
I don't think Delta's new scheme is "odd" at all. And it hasn't yet made it to the entire fleet, only the 757.

Yes, I know. But, it is an accepted livery which will be applied to the entire fleet...unless they chnage it again before it makes it to all the a/c!  Wink
Ding! You are now free to keep supporting Frontier.
 
rampart
Posts: 1798
Joined: Sun Aug 07, 2005 5:58 am

RE: New Liveries...Introduced...Then Axed. Why?

Sat Jun 16, 2007 12:22 am

Quoting LawnDart (Reply 19):
Quoting Rampart (Reply 12):
Sorry for my ignorance, but which one is that? And why "Reebok"?




Fugly...

Yup, I would have to agree. Didn't know about this one. Livery by committee, I bet.
 
deltairlines
Posts: 6875
Joined: Mon May 24, 1999 4:47 am

RE: New Liveries...Introduced...Then Axed. Why?

Sat Jun 16, 2007 12:43 am

Here's the NW livery that was tried out in the mid-1990s on a 757 and some DC-9s (I think 2 of them):


View Large View Medium
Click here for bigger photo!

Photo © Mark Bess



Reverted back to the Bowling Shoe after a while....
 
thirteenright
Posts: 175
Joined: Sat Jun 09, 2007 11:28 am

RE: New Liveries...Introduced...Then Axed. Why?

Sat Jun 16, 2007 12:48 am

Quoting DeltAirlines (Reply 23):
Reverted back to the Bowling Shoe after a while....

Its a good thing because that gray livery is awful (IMHO of course).
 
dl767captain
Posts: 1206
Joined: Wed Mar 07, 2007 8:51 am

RE: New Liveries...Introduced...Then Axed. Why?

Sat Jun 16, 2007 12:53 am

A lot of people complain about DL's new livery but i personally like it, ya they could have put pulled the blue on the belly up some so there wasn't so much white, but i think it is important that DL has it's logo on the tail now like UA and NW and CO so it will be known everywhere instead of just 3 pretty wavy colors on the tail. Yes they have had a lot of different liverys but this one is perfectly fine.
 
User avatar
clickhappy
Posts: 9042
Joined: Thu Sep 13, 2001 12:10 pm

RE: New Liveries...Introduced...Then Axed. Why?

Sat Jun 16, 2007 1:05 am

Northwest also tried this one


View Large View Medium
Click here for bigger photo!

Photo © Keith D. Kinman

 
vv701
Posts: 5773
Joined: Fri Aug 19, 2005 10:54 am

RE: New Liveries...Introduced...Then Axed. Why?

Sat Jun 16, 2007 1:39 am

Quoting EI747SYDNEY (Reply 7):
Has anyone have anymore?

The current OA livery goes back certainly as far as the early 80s when it adorned amongst other aircraft their fleet of 732s including SX-BCB:

View Large View Medium
Click here for bigger photo!

Photo © Eduard Marmet


But when they started to take delivery of their 734s in the early 90s they had a changed livery incorporating a light (instead of dark) blue cheat line, a new narrow gold cheat line and a mid to dark blue tail. Soon after this they started to repaint their older aircraft(including SX-BCB) in this new scheme before, a couple of years later they partly reverted back to their previous colours eliminating the gold chaet line and replacing the light blue cheat line with the mid blue colour already on the tail. This revised scheme was very close to the original scheme. Here is 'BCB in the second and third schemes in 1993 and 1995 respectively:

View Large View Medium
Click here for bigger photo!

Photo © Paul Morley
View Large View Medium
Click here for bigger photo!

Photo © Johan Ljungdahl


Does anyone know the story behind this change and part change back?
 
Bongodog1964
Posts: 3069
Joined: Wed Oct 18, 2006 6:29 am

RE: New Liveries...Introduced...Then Axed. Why?

Sat Jun 16, 2007 1:59 am

Quoting Rampart (Reply 12):
One big one that comes to mind is BA's World Planes. I loved them. Dozens of designs terminated after a couple years of unpopularity and controversy.

The instant reaction of many was "yuck". This was brought home to BA top brass, when Margaret Thatcher the then PM pointedly pullled her handkerchief out of her handbag and covered up ther tail of the model plane on a BA exhibition stand.

To the travelling public it made BA look very small, as the different tails gave the impression of many airlines, instead of one global giant.

Quoting LH526 (Reply 17):
Nowadays, the oh-so-magic word branding barely emerges the basic level of the average CEO.
It's a quick stroll through Marketing, followed by a "let's be cool and get a new livery, ensuring for more customers". However this is NOT the way things work and it all is a big misinterpretation and underjudegement of the usual human mind. Branding goes EXTREMELY deep with Design making a merely 70% of the whole image, IF and only IF the design goes from top to bottom: Livery and logo is only a very small part, barely seen by the passenger. Way more important is interior cabin design, office architecture and the overall image / media picture. Passengers judge by what surrounds them inflight and on ground

The minute-split glimps they get on the fuselage upon boarding won't help much if seats are your 1990s worn out average and FAs appear in badly tailored suits.

Very true so why don't the senior management of many companies see it this way ? Perhaps its because its relatively uncontroversial with underperforming staff to blame the paint scheme for failure, and employ an outside agency to produce a new scheme; rather than tackle the problems head on.
 
N231YE
Posts: 2620
Joined: Tue Jul 25, 2006 9:24 am

RE: New Liveries...Introduced...Then Axed. Why?

Sat Jun 16, 2007 5:44 am

Quoting Clickhappy (Reply 26):

Wow...I actually like that scheme. It sure looks alot better than NW's current (crap) livery.

I still maintain NW made a wrong move in the elimination of the "N/W/Compass towards the NW" logo.
 
Viscount724
Posts: 18838
Joined: Thu Oct 12, 2006 7:32 pm

RE: New Liveries...Introduced...Then Axed. Why?

Sat Jun 16, 2007 10:18 am

Quoting Bwest (Reply 13):
Do all this within 5 years... and then decide to rename your airline and give it a new look

And some airlines decide to change their name, then have second thoughts and go back to the original name, and then decide they prefer blue rather than yellow. Same aircraft in the photos below.

2002

View Large View Medium
Click here for bigger photo!

Photo © Michael Schmidt



2004

View Large View Medium
Click here for bigger photo!

Photo © Georg Noack



2005:

View Large View Medium
Click here for bigger photo!

Photo © DAI - Dutch Aviation Images



2006:

View Large View Medium
Click here for bigger photo!

Photo © Piotr Kaczmarek (Wlkp_Spotters)

 
Alitalia744
Posts: 3777
Joined: Thu Mar 30, 2000 8:22 am

RE: New Liveries...Introduced...Then Axed. Why?

Sat Jun 16, 2007 12:41 pm

Quoting DIA (Reply 21):
Yes, I know. But, it is an accepted livery which will be applied to the entire fleet...unless they chnage it again before it makes it to all the a/c!

Knowing Delta, they will  Wink

That being said, the first 767-300 is being stripped for the new paint.
Some see lines, others see between the lines.