toltommy
Posts: 2487
Joined: Tue Dec 09, 2003 9:04 am

DTW Considers Selling Naming Rights

Mon Jun 18, 2007 10:18 pm

"Want to pay money to put your name or company's logo on a terminal clock, play area or an entire airport?

Google Terminal? Quicken Clock? Macy's parking area? Barbie's play area?

All of those would be possible under a naming proposal outlined in a cash-raising plan by the Wayne County Airport Authority, which runs Detroit Metropolitan and Willow Run airports. The proposal does not include names of specific companies.

Airport officials are thinking of selling naming rights for the entire Willow Run Airport, the North Terminal at Detroit Metro, 32 clocks in Metro's McNamara Terminal and 25 clocks in other facilities. Also up for naming grabs are seven play areas at McNamara and 26 jet bridges at the North Terminal, which is under construction. Officials are also eyeing parking lots and bus shelters."

http://www.detnews.com/apps/pbcs.dll...rticle?AID=/20070618/BIZ/706180380

Wayne County must've run out of dead politicians to honor.... I could think of some interesting names. Maybe NWA will buy the naming rights to the new North Terminal!
 
dtwclipper
Posts: 6668
Joined: Wed Oct 29, 2003 3:17 am

RE: DTW Considers Selling Naming Rights

Mon Jun 18, 2007 10:23 pm

Quoting TOLtommy (Thread starter):
play area

Hey Johan, here is an opportunity for ya.....the A.net play area!
Compare New York Air, the Airline that works for your Business
 
pitops
Posts: 470
Joined: Sat May 26, 2007 3:22 pm

RE: DTW Considers Selling Naming Rights

Mon Jun 18, 2007 11:15 pm

Or if they have or build an observatory deck. The Airliners.net observation deck.
Ground Ops, Southwest Airlines, CMH
 
NASCARAirforce
Posts: 2452
Joined: Sun Feb 27, 2005 7:27 am

RE: DTW Considers Selling Naming Rights

Mon Jun 18, 2007 11:19 pm

You mean they aren't going to name the new terminal after Coleman Young? Oh wait, they named City Airport that.
 
PSU.DTW.SCE
Posts: 6108
Joined: Mon Jan 28, 2002 11:45 am

RE: DTW Considers Selling Naming Rights

Mon Jun 18, 2007 11:28 pm

Personally, I think its a stupid idea and tacky. Its one thing to name a whole terminal, however naming individual parts and pieces just continues to bombard us with advertising everywhere. Its like pop-up ads on crack.

However, I doubt this plan will get a lot of traction. DTW is just trying to keep fees lower, which is good for the customer and airlines.
 
luv2fly
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Joined: Tue May 13, 2003 2:57 am

RE: DTW Considers Selling Naming Rights

Mon Jun 18, 2007 11:29 pm

What next naming of urinals and bathroom stalls.
You can cut the irony with a knife
 
dtwclipper
Posts: 6668
Joined: Wed Oct 29, 2003 3:17 am

RE: DTW Considers Selling Naming Rights

Mon Jun 18, 2007 11:37 pm

Quoting Luv2fly (Reply 5):
What next naming of urinals

actually naming urinals is not a bad idea....one always need to look at something when doing ones business!
Compare New York Air, the Airline that works for your Business
 
isitsafenow
Posts: 3413
Joined: Sun Feb 01, 2004 9:22 am

RE: DTW Considers Selling Naming Rights

Mon Jun 18, 2007 11:53 pm

Quoting Dtwclipper (Reply 6):

I can see it at Metro now in one of johns..."you are now pissing in a urninal named for Larry X.Mcfeelee of Rochester Hills Michigan..Larry says have a nice day and happy landings..."
yeah, right.........
safe
If two people agree on EVERYTHING, then one isn't necessary.
 
burnsie28
Posts: 5035
Joined: Mon Aug 02, 2004 1:49 am

RE: DTW Considers Selling Naming Rights

Tue Jun 19, 2007 12:10 am

NW is going to be pissed about the McNamara stuff since the county doesn't fully own that terminal.
 
PSU.DTW.SCE
Posts: 6108
Joined: Mon Jan 28, 2002 11:45 am

RE: DTW Considers Selling Naming Rights

Tue Jun 19, 2007 12:24 am

Quoting Burnsie28 (Reply 8):
NW is going to be pissed about the McNamara stuff since the county doesn't fully own that terminal.

Although if it means no increase in landing fees, maybe not. Notice how its very limited in what they want to name there.

Yeah, naming those urinals - just what we need.
 
cygnuschicago
Posts: 518
Joined: Wed Mar 21, 2007 3:34 am

RE: DTW Considers Selling Naming Rights

Tue Jun 19, 2007 12:24 am

Quoting TOLtommy (Thread starter):
Airport officials are thinking of selling naming rights for the entire Willow Run Airport

Oh no! For some inexplicable reason, "Willow Run" is one of my favorite airport names.
If you cannot do the math, your opinion means squat!
 
toltommy
Posts: 2487
Joined: Tue Dec 09, 2003 9:04 am

RE: DTW Considers Selling Naming Rights

Tue Jun 19, 2007 3:24 am

So in theory, a traveller departing from the new terminal could park in the Belle Tire parking lot, take the shuttle from the Andiamo Restaurant shelter to the Chrysler Air Terminal. Once past security they could check the time on the Nino Salvaggio clock, and board the airplane via the Jet's Pizza jetbridge. Yeah, what a great idea.
 
srbmod
Posts: 15446
Joined: Tue Mar 20, 2001 1:32 pm

RE: DTW Considers Selling Naming Rights

Tue Jun 19, 2007 4:52 am

This option was explored several years back @ ATL. Personally, I hope airports don't start going the way of arenas, stadiums, and other venues (concert halls, theaters, amphitheaters, etc.) and sell the naming of the facility or parts thereof to corporate sponsors.
 
travelin man
Posts: 3198
Joined: Tue Mar 14, 2000 10:04 am

RE: DTW Considers Selling Naming Rights

Tue Jun 19, 2007 4:58 am

I personally like Southern California's habit of naming airports after dead celebrities (John Wayne, Bob Hope, etc.).

I fully predict Palm Springs to be renamed Sonny Bono airport.  Wink
 
Kohflot
Posts: 941
Joined: Wed Sep 29, 1999 5:31 am

RE: DTW Considers Selling Naming Rights

Tue Jun 19, 2007 4:58 am

It's only a matter of time before we live in "Houston presented by ExxonMobil" or "Bank of America's Los Angeles".
Ask why..
 
srbmod
Posts: 15446
Joined: Tue Mar 20, 2001 1:32 pm

RE: DTW Considers Selling Naming Rights

Tue Jun 19, 2007 6:11 am

Quoting Travelin man (Reply 13):
I fully predict Palm Springs to be renamed Sonny Bono airport.

Wouldn't the airport @ TVL be more appropriate?  duck 

One of the options listed in the thread starter was the jetways. Don't they already have ads on them at most airports? I know that there are several airports around the world that have jetways that are sponsored and have ads on the outside. I guess if there are gates not assigned to just one airline, they could always sell the ad space on them.
 
SNCNtry32
Posts: 552
Joined: Fri Jan 05, 2007 10:22 am

RE: DTW Considers Selling Naming Rights

Tue Jun 19, 2007 7:25 am

Quoting DTW.SCE" class=quote target=_blank>PSU.DTW.SCE (Reply 4):
Personally, I think its a stupid idea and tacky.

I think DTW and the WorldGateway would just loose its class to international travelers if this plan goes though IMHO.
Long Live Memphis!
 
FlyDeltaJets87
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Joined: Fri Aug 11, 2006 3:51 am

RE: DTW Considers Selling Naming Rights

Tue Jun 19, 2007 7:50 am

Quoting Travelin man (Reply 13):
I personally like Southern California's habit of naming airports after dead celebrities (John Wayne, Bob Hope, etc.).

I fully predict Palm Springs to be renamed Sonny Bono airport.

Hmmm.....this gives me an idea for DEN. Name the airport after John Denver.  wink 
"Welcome to the John Denver/Denver Int'l Airport"
^Okay, so that was pretty lame. I try.


Anyway, keep airports named after the city or people or at least something of some significance to the local area. Sponsorship is getting ridiculous. "The Chevy Half-time Show is brought to you by....*insert pause, as if its a surprise*....Chevy........Chevy: An American Revolution" Really? Who would have guessed?

About the only way I would buy into this is if Coca-Cola sponsored ATL and Anheuser Busch sponsored STL and each company gave out their respective product for free at the airport.
"Let's Roll"- Todd Beamer, United Airlines Flight 93, Sept. 11, 2001
 
gomuppets
Posts: 51
Joined: Thu Nov 13, 2003 12:18 am

RE: DTW Considers Selling Naming Rights

Tue Jun 19, 2007 8:41 am

Quoting FlyDeltaJets87 (Reply 17):
"... and Anheuser Busch sponsored STL and each company gave out their respective product for free at the airport."

I for one would definitely be flying through STL more often....
 
centrair
Posts: 2845
Joined: Thu Jan 13, 2005 3:44 pm

RE: DTW Considers Selling Naming Rights

Tue Jun 19, 2007 8:49 am

Quoting DTW.SCE" class=quote target=_blank>PSU.DTW.SCE (Reply 9):
Yeah, naming those urinals - just what we need

Here in Japan there are some urinals with little golf greens drawn on the "target". So At DTW all the urinals could have golf greens advertising a local golf course. Guys pee and try to get a hole-in-one. Definitely save on cleaning.
Yes...I am not a KIX fan. Let's Japanese Aviation!
 
PSU.DTW.SCE
Posts: 6108
Joined: Mon Jan 28, 2002 11:45 am

RE: DTW Considers Selling Naming Rights

Tue Jun 19, 2007 8:56 am

The urinals in AMS have the little fly inside, so it give you a spot to aim.

Being the Motor City and the Home of the Big 3, I smell a new advertising campaign. Chrysler can get those "Piss on Ford" stickers and put them in the urinals. Ford can get "Piss on Chevy" stickers, and etc. Perfect plan. There is a ton of space to plaster advertising all over the place.
 
siromega
Posts: 564
Joined: Mon Sep 12, 2005 11:57 am

RE: DTW Considers Selling Naming Rights

Tue Jun 19, 2007 9:08 am

Welcome to Google International of Detroit. We'll be arriving at the Disney terminal, gate BabyRuth. If Detroit is your ultimate destination, you can claim your bags in the John Hancock baggage claim area, on the Ford Expedition carousel. If you're connecting today, please listen for a list of connecting gates...

Atlanta - 100 Grand Bar
New York/JFK - Butterfinger
Las Vegas - Kit Kat
Denver - Nerds
Los Angeles - Oh Henry
San Francisco - PixyStix
Chicago - Smarties
Orlando - SweetTarts

Ok you get the picture. Incredible branding opportunities.

Though I will say that in LAS, the levels on the parking garage are (at least were the last time I parked in the long term garage back in 2000) named for local casinos. No idea if infact they were paid for or just named because they're easy to remember. I can still remember that I parked on the Treasure Island level of the garage, even though it was 7 years ago.
 
AirframeAS
Posts: 9811
Joined: Thu Feb 05, 2004 3:56 pm

RE: DTW Considers Selling Naming Rights

Tue Jun 19, 2007 9:10 am

Oh great! First sports stadiums and now this?? Whatever happened to originality? The last thing I want to see when going to a sports event or flying into an airport is being flashed with corporate sponsors trying to get you to do business with them, just so they can make an extra buck. I say....screw that!

I can see it now.... For example: SEA would be called "The Safeco Insurance Terminal at the Seattle-Tacoma International Airport."  sarcastic  Their slogan would be "You're safer in Seattle than anywhere else!"  banghead 

Oh good lord!  redflag 
A Safe Flight Begins With Quality Maintenance On The Ground.
 
CO777DAL
Posts: 423
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RE: DTW Considers Selling Naming Rights

Tue Jun 19, 2007 9:16 am

Continental Airlines seems to have found a way to get their name injected into their home airport name for free. George Bush InterCONTINENTAL Airport. How convenient.  Wink Maybe NW can pay and get some naming right at DTW.
Worked Hard. Flew Right. Farewell, Continental. Thanks for the memories.