Some find the New York-born Leahy's public persona too brash to take, but one-on-one he's a charmer.
Leahy uses the air show as a deadline to concentrate the minds of prospective buyers.
"If you set it up the way we do it, you say, 'Gosh, guys, the delivery slots disappear at the end of the air show. We can't hold these positions,'" Leahy said.
Dickenson is also negotiating potential big deals with United, Korean Air Lines and British Airways, all of which have large fleets of older 747s and are serious candidates to buy the 747-8.
He thinks United and American may buy the short range version of the 787, the 787-3, for the U.S. domestic market.
There's a bunch about how they work the show. Not terribly deep, but a fun read.