Jerseyguy
Posts: 2024
Joined: Sun Oct 30, 2005 12:05 pm

B6 Subtle Dig Toward DL In Its E-mail?

Tue Jun 26, 2007 9:58 am

In an email announcing their recent win of the JD Power award for Customer satisfaction Jetblue uses this line

"We love to take care of our customers and it shows! From our award-winning service to our inflight entertainment, we work hard to provide you a great JetBlue Experience on every single flight. Here are just a few exciting things you can enjoy when you fly JetBlue to any of our 50-plus destinations"

Subtle dig towards DL??  stirthepot 
Webmaster of an unoffical TTN page see profile for details
 
JBLUA320
Posts: 2997
Joined: Mon May 27, 2002 8:51 am

RE: B6 Subtle Dig Toward DL In Its E-mail?

Tue Jun 26, 2007 10:01 am

I don't mean to take the wind out of your sails, but... I don't think so. Then again, I could be completely wrong! Either way, congrats to B6 for the achievement.

JBLU
 
micstatic
Posts: 605
Joined: Fri Jul 20, 2001 10:07 pm

RE: B6 Subtle Dig Toward DL In Its E-mail?

Tue Jun 26, 2007 10:03 am

Delta actually did well in that survey just tagging behind Continental if I recall correctly. Sounds like they are going against the NWA, US Airways, and United's who are a little behind on their IFE. American as well for that matter.
S340,DH8,AT7,CR2/7,E135/45/170/190,319,320,717,732,733,734,735,737,738,744,752,762,763,764,772,M80,M90
 
RL757PVD
Posts: 2530
Joined: Fri Dec 03, 1999 2:47 am

RE: B6 Subtle Dig Toward DL In Its E-mail?

Tue Jun 26, 2007 10:20 am

I don't see it at all...... not even remotely....
Experience is what you get when what you thought would work out didn't!
 
dutchjet
Posts: 7714
Joined: Sat Oct 14, 2000 6:13 am

RE: B6 Subtle Dig Toward DL In Its E-mail?

Tue Jun 26, 2007 10:23 am

Quoting JerseyGuy (Thread starter):
"We love to take care of our customers and it shows!

As compared to Delta's.....We love to fly and it shows. No doubt that JetBlue is trying to make a point with the tag-line and give Delta a dig, but the question is: is Delta concerned with what JetBLue is doing these days? Delta has moved along and has become far more interested in flying to far off cities in Europe, Africa and Asia than going head to head with JetBlue on the low yeidling JFK to FLorida routes.
 
Mir
Posts: 19093
Joined: Mon Jan 05, 2004 3:55 am

RE: B6 Subtle Dig Toward DL In Its E-mail?

Tue Jun 26, 2007 10:43 am

Could be just coincidence, but somehow I don't think it is - nice one by the B6 marketers.

-Mir
7 billion, one nation, imagination...it's a beautiful day
 
lincoln
Posts: 3133
Joined: Mon Nov 01, 2004 11:22 pm

RE: B6 Subtle Dig Toward DL In Its E-mail?

Tue Jun 26, 2007 10:48 am

When was the last time DL used the "We Love to Fly and it Shows" tagline anyway?

Instead of a slogan that actually has something to do with the product they're selling I thought they fell in love with the meaningless "Good Goes Around" or even more meaningless The NEW Delta.

I'll leave out my presonal dig to DL about the "We Love to Fly" and false/misleading marketing....

Lincoln
CO Is My Airline of Choice || Baggage Claim is an airline's last chance to disappoint a customer || Next flts in profile
 
flydl2atl
Posts: 115
Joined: Sat Aug 20, 2005 9:47 am

RE: B6 Subtle Dig Toward DL In Its E-mail?

Tue Jun 26, 2007 10:50 am

It's definitely a dig on Delta....The point their trying to make is that the DL experience isn't consistent in the fact that your plane may have IFE or it may not....The play on the slogan only reinforces that they're targeting DL...plus DL is their biggest competitor.
 
Alitalia744
Posts: 3777
Joined: Thu Mar 30, 2000 8:22 am

RE: B6 Subtle Dig Toward DL In Its E-mail?

Tue Jun 26, 2007 10:59 am

Marketing 101 - find the weakness in your competitor's product (or superiority in yours) and advertise/target it.

In this instance - the "new" D E L T A experience isn't consistent - only on select flights...

Nothing more, nothing less.
Some see lines, others see between the lines.
 
cloudboy
Posts: 972
Joined: Mon Jan 26, 2004 12:38 pm

RE: B6 Subtle Dig Toward DL In Its E-mail?

Tue Jun 26, 2007 11:07 am

No, it isn't a subtle dig.

If it was subtle it wouldn't be so obvious.
"Six becoming three doesn't create more Americans that want to fly." -Adam Pilarski
 
jetbluefan1
Posts: 2860
Joined: Wed Dec 31, 2003 8:39 am

RE: B6 Subtle Dig Toward DL In Its E-mail?

Tue Jun 26, 2007 2:37 pm

Quoting Cloudboy (Reply 9):
No, it isn't a subtle dig.

If it was subtle it wouldn't be so obvious.

LOL. I don't think it's that obvious. I'm sure the public doesn't find it obvious at all. Perhaps just airline employees and management from both companies.

In any case, it's much more subtle than DL's press release touting their better on-time performance at ATL than FL. Now that was funny - and quite dumb.

JetBluefan1
 
WesternA318
Posts: 4474
Joined: Sun Oct 17, 2004 11:55 am

RE: B6 Subtle Dig Toward DL In Its E-mail?

Tue Jun 26, 2007 2:38 pm

the NEW Delta....we Dont Even Leave The Airport! rofl, jk....
Check out my blog at fl310travel.blogspot.com!
 
davescj
Posts: 1105
Joined: Wed Jun 13, 2007 1:46 am

RE: B6 Subtle Dig Toward DL In Its E-mail?

Tue Jun 26, 2007 5:37 pm

Quoting JerseyGuy (Thread starter):
"We love to take care of our customers and it shows!

NOT subtle.....in your face.......and sadly, merited in some cases. I hope the NEW DL gets to some NEW mgmt to go back to the OLD DL level of service.
Can I have a mojito on this flight?
 
micstatic
Posts: 605
Joined: Fri Jul 20, 2001 10:07 pm

RE: B6 Subtle Dig Toward DL In Its E-mail?

Tue Jun 26, 2007 7:52 pm

Quoting Davescj (Reply 12):
I hope the NEW DL gets to some NEW mgmt to go back to the OLD DL level of service.

I have flown Delta a ton the last 4 years. The in-flight experience has absolutely improved.
S340,DH8,AT7,CR2/7,E135/45/170/190,319,320,717,732,733,734,735,737,738,744,752,762,763,764,772,M80,M90
 
UN_B732
Posts: 3529
Joined: Wed Jul 04, 2001 12:57 am

RE: B6 Subtle Dig Toward DL In Its E-mail?

Tue Jun 26, 2007 10:47 pm

Do any non-a.netters actually remember we love to fly and it shows? Late 80s??
-A
What now?