BAOPS777
Topic Author
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BA IN Talks With Westjet

Wed Jul 11, 2007 6:24 pm

BA managers have been spending alot of time in canada. Rumour is Westjet could become the oneworlds canadian partner.

This part of the world has been under served by the alliance and it would suit the majority of members
 
BA787
Posts: 2381
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RE: BA IN Talks With Westjet

Thu Jul 12, 2007 2:36 am

This has been rumoured before, and I think, if it's correct, it could be quite good. Perhaps not as valuable as CP were but valuable. oneworld is lacking in Canada, and it would be good if they could fill the gap. Westjet may have to alter the low cost style though.



BA787
 
chrisa330
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RE: BA IN Talks With Westjet

Thu Jul 12, 2007 2:50 am

Not going to happen anytime soon. WS needs to implement it's new Reservation system before it can even interline with other airlines let alone join an alliance. Work has stopped on the project and they are currently in contract amendment negotiations with TravelPort. Additionally at a recent analyst conference, WS said they weren't planning any alliances at this time which is a change from their previous comments on this subject.
 
HanginOut
Posts: 521
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RE: BA IN Talks With Westjet

Thu Jul 12, 2007 9:55 am

Quoting ChrisA330 (Reply 2):
Not going to happen anytime soon. WS needs to implement it's new Reservation system before it can even interline with other airlines let alone join an alliance. Work has stopped on the project and they are currently in contract amendment negotiations with TravelPort.

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Quoting ChrisA330 (Reply 2):
WS said they weren't planning any alliances at this time which is a change from their previous comments on this subject.

They may not be joining an alliance in the near future, but it doesn't stop them from signing an interline agreement or codeshares with CX or BA in the interim (to test the waters before plunging into OW once their reservation system and possible long haul operations begin).
Dreaming of the day I can work for an airline
 
evolv
Posts: 51
Joined: Mon Jun 18, 2007 3:10 am

RE: BA IN Talks With Westjet

Thu Jul 12, 2007 10:26 pm

I think the next step in growth for westjet will require them to be part of an alliance. I do wonder if One World would push westjet to make a name change so that loyal oneworld fliers will be able to associate westjet with Canada.

Not having Canada, in some way, in the name is probably one of the reasons the have had little success to date in the U.S. Canadians know westjet, Americans don't. When Americans plan to come to Canada they will only think of Air Canada.

Could they re-name themselves Candian Airlines, or would they have to try something different.

MAybe an option is to brand themselves Canadian Airlines/Airways on international routes and leave domestic as westjet.

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speedbirdegjj
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RE: BA IN Talks With Westjet

Thu Jul 12, 2007 10:29 pm

But surely Westjet represent every reason that Aer Lingus left OW??, One class cabin , no lounge network, point to point services??, cant see how this would work unless Westjet were to evolve somewhat into a more 'legacy' type carrier.
 
drgmobile
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RE: BA IN Talks With Westjet

Thu Jul 12, 2007 11:22 pm

Not having Canada, in some way, in the name is probably one of the reasons the have had little success to date in the U.S. Canadians know westjet, Americans don't. When Americans plan to come to Canada they will only think of Air Canada.

I don't think Americans think of Canadian carriers period when they fly to Canada. They fly the airline they usually fly, decide on price, and if anything, would be more likely to favor a U.S. carrier over a Canadian one, everything else being equal.
 
rikkus67
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RE: BA IN Talks With Westjet

Fri Jul 13, 2007 2:36 am

For the benefit of North American travellers, I would think an alliance between LCC's might be of greater worth. Although Westjet has definitely blurred the lines of a true LCC, I would imagine an alliance with Southwest or Jetblue may be a better fit, then with a global alliance.

Until such time as they can link their reservation systems properly with other carriers, an alliance of any type is still a ways from happening.
AC.WA.CP.DL.RW.CO.WG.WJ.WN.KI.FL.SK.ACL.UA.US.F9
 
drgmobile
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RE: BA IN Talks With Westjet

Fri Jul 13, 2007 3:21 am

For the benefit of North American travellers, I would think an alliance between LCC's might be of greater worth. Although Westjet has definitely blurred the lines of a true LCC, I would imagine an alliance with Southwest or Jetblue may be a better fit, then with a global alliance.

Based on what? Similar product offerings? That isn't much of a basis for an alliance and I am not sure it makes as much business sense for say WestJet to ally with a Jetblue so that passengers can fly, say, Toronto-New York-Nashville? Those passengers are just as likely to try and fly direct or on another carrier's pairing. The economics start to lose their draw when you consider that WestJet and Air Canada already are at about par on cost and you are adding costs by adding a connection.

For a long-haul carrier without a network partner (ie anybody not in Star) to feed onto WestJet from a Canadian city makes a lot more business sense for both carriers.
 
Byrdluvs747
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RE: BA IN Talks With Westjet

Fri Jul 13, 2007 3:44 am

Quoting SpeedbirdEGJJ (Reply 5):
point to point services??,

What does point to point have to do with joining an alliance?

Quoting Rikkus67 (Reply 7):
Although Westjet has definitely blurred the lines of a true LCC.

What lines have been blurred? WestJet has no F cabin, no hubs to speak of, no lounges, weak partnerships, and a useless FF program. US has done a better job of "blurring" the line between legacy and LCC.

Quoting Rikkus67 (Reply 7):
I would imagine an alliance with Southwest or Jetblue may be a better fit, then with a global alliance.

And how would that benefit Westjet pax? Why spend the effort to build an alliance with two airlines that are geographically limited to the US? A Westjet/AA alliance would better suit canadian pax and Westjet.
The 747: The hands who designed it were guided by god.
 
HanginOut
Posts: 521
Joined: Sun May 29, 2005 3:24 am

RE: BA IN Talks With Westjet

Fri Jul 13, 2007 8:58 am

Quoting Evolv (Reply 4):
Could they re-name themselves Candian Airlines

No, the rights to that name were acquired by Air Canada after the merger between AC and Canadian, somehow I don't see them letting anyone use it.
Dreaming of the day I can work for an airline
 
HKGKaiTak
Posts: 971
Joined: Sat Jun 25, 2005 9:48 am

RE: BA IN Talks With Westjet

Fri Jul 13, 2007 10:33 am

Quoting SpeedbirdEGJJ (Reply 5):
But surely Westjet represent every reason that Aer Lingus left OW??, One class cabin , no lounge network, point to point services??, cant see how this would work unless Westjet were to evolve somewhat into a more 'legacy' type carrier.

WS operates on a very similar business model to Australia's DJ - indeed DJ's CEO Brett Godfrey is on the WS board! DJ provides interline services to UA and VS for starters - even premium passengers. IIRC pax gets a food & drink voucher and of course premium pax gets access to the DJ lounge where available.

There's no reason why WS can't provide interline services (or "alliances" in PR speak) for BA - premium passengers just have to be told they're travelling in economy for the Canadian leg of their journey. I'm sure they won't mind, esp if the fare / time savings are substantial compared to AC. And leisure pax would definitely love it.
4 Engines 4 LongHaul
 
sflaflight
Posts: 494
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RE: BA IN Talks With Westjet

Tue Jul 17, 2007 8:21 am

Quoting BAOPS777 (Thread starter):
This part of the world has been under served by the alliance and it would suit the majority of members

Well, maybe domestically, but the truth is that Canada is very well served using US carriers. Part of Canada's biggest problem (when it comes to alliances of course) is its neighbor to the south. Almost all international passengers can be sent to major Canadian cities through US hubs.

Quoting Drgmobile (Reply 6):

I don't think Americans think of Canadian carriers period when they fly to Canada. They fly the airline they usually fly, decide on price, and if anything, would be more likely to favor a U.S. carrier over a Canadian one, everything else being equal.

Exactly true for trans-border flights. I guess if someone were traveling to small cities like Val D'or or Comox it might be a problem, but most passengers end up in cities served by US partners. And with many US carriers start up to smaller and season cities, a lot of territory has been covered.


I actually think North America is very well covered with alliances:

1W = AA/MX (logically, though not official) - Canada served thru AA's LAX/DFW/MIA/ORD/NYC hubs/focus cities
*A= AC/UA - Mexico could be beefed up thru UA (I'll keep dreaming) and TA
ST= DL/CO/AM - Canada served thru DL's hubs and Mexico very well covered between AM and CO


Sounds like the biggest North American problem might be for *A in its weak Mexico coverage.

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