Trvlr
Topic Author
Posts: 4251
Joined: Thu Feb 17, 2000 9:58 am

New Image For ANA

Fri Aug 11, 2000 2:32 am

The newspage on airlinersonline.com has reported that All Nippon Airways has hired the brand identity firm of Interbrand, Newell, and Sorrell to design a new image for ANA. These are the same people who did the "World Image" schemes for British Airways. I cannot find anymore info on the INS (ha!) or ANA sites, so I do not know how airlinersonline.com got its source. Does anyone know anything else about it? I personally think that the ANA livery is fine, but I am not opposed to it being changed.

Aaron G.
 
na
Posts: 9209
Joined: Sun Dec 12, 1999 3:52 am

RE: New Image For ANA

Fri Aug 11, 2000 2:58 am

It would be very unusual if ANA or the agency would publish something about a intended re-design in the early stages of work.
I´ll keep my eyes open and will check the international advertising/design-press the next days or weeks if Interbrand has won a pitch against other specialised agencies like Landor recently.

Personally I´m of the same opinion as you. I think ANA´s CD and livery is allright but still leaves room for improvements. At least I hope they will have a colourful paint-scheme in the future like the current one is, too. And don´t discover that plain white with a little bit of blue is the "best" colour for airplanes...
 
User avatar
CV880
Posts: 949
Joined: Sun Mar 25, 2007 7:56 am

RE: New Image For ANA

Fri Aug 11, 2000 3:24 am

Rumour has it the scheme will consist of various sushi and sashimi, stylized for our viewing pleasure. To break with the common all-white fuselages of today, Newell and Sorrell have developed a special hue of green they have dubbed 'Wasabi Monster'. Will someone please pass the Tekka Maki?
 
caravelle
Posts: 656
Joined: Thu Aug 10, 2000 4:33 am

RE: New Image For ANA

Fri Aug 11, 2000 4:10 am

The least important of ANA's problems is (exterior) image. Having travelled by ANA from London to Osaka, return Narita - London I would think their problems are related to in-flight services.
Not too friendly cabin crew, not to great food... I prefer JAL or BA any day....
Trains and boats and planes....
 
Trvlr
Topic Author
Posts: 4251
Joined: Thu Feb 17, 2000 9:58 am

RE: New Image For ANA

Fri Aug 11, 2000 4:15 am

My ANA flight within Japan from NRT-NGO was just fine in terms of inflight service. The crew was friendly and when they saw my sister who is 10 they immediately offered her a Pokemon inflatable toy (which she loved).

Aaron G.
 
caravelle
Posts: 656
Joined: Thu Aug 10, 2000 4:33 am

RE: New Image For ANA

Fri Aug 11, 2000 4:24 am

Trvlr, ever gone by Shinkansen? Great trains!!! And faaast!
Trains and boats and planes....
 
Trvlr
Topic Author
Posts: 4251
Joined: Thu Feb 17, 2000 9:58 am

RE: New Image For ANA

Fri Aug 11, 2000 4:30 am

Yes I have, but my train smelled like a gym floor mat. The entire Japanese train system is the best I have ever used, though.

Aaron G.
 
blink182
Posts: 5281
Joined: Mon Oct 18, 1999 3:09 am

RE: New Image For ANA

Fri Aug 11, 2000 6:17 am

i really do not love the current scheme but i do not mind it either, i could care less if it got changed but i hope it is not a butt-ugly scheme like most of the new ones lately
blink182
Give me a break, I created this username when I was a kid...
 
AerLingus
Posts: 2280
Joined: Wed Mar 08, 2000 9:22 am

RE: New Image For ANA

Fri Aug 11, 2000 1:23 pm

Oh yeah, food is a real winner for a livery.
(Note:When I was young I used to think that the steel pan on BWIA was some kind of lemon or grapefruit or something!  )
Get your patchouli stink outta my store!
 
Guest

RE: New Image For ANA

Fri Aug 11, 2000 10:52 pm

So ANA didn't hire Landor... could it be because Landor created the current JAL corporate identity? Just kidding!

I wonder if the public don't see the ANA font (both English and Japanese) as contemporary enough. No matter if it's true or not, that's probably what some of the peeps at the airline argued, resulting in the decision.

Image can do wonders (more so if some actual improvements follow) for the company. There was a period in time when Japanese companies adopted some very classy designs, but there haven't been as many good designs now. Check out the new Pioneer logo, for example.  

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