The newspage on airlinersonline.com has reported that All Nippon Airways has hired the brand identity firm of Interbrand, Newell, and Sorrell to design a new image for ANA. These are the same people who did the "World Image" schemes for British Airways. I cannot find anymore info on the INS (ha!) or ANA sites, so I do not know how airlinersonline.com got its source. Does anyone know anything else about it? I personally think that the ANA livery is fine, but I am not opposed to it being changed.