vv701
Posts: 5773
Joined: Fri Aug 19, 2005 10:54 am

Britain's Superbrands And Airlines

Tue Jul 17, 2007 2:06 am

The Telegraph newspaper has commissioned and published a survey to identify what the British public identify as 'Superbrands'

Top of the pile of "the best known brands [that are] icons of our age" is "Microsoft" (1).

Then come "Coca-Cola" (2) and "Google" (3) followed by the first British brand, "BBC" (4). Next is "BP" (5) followed by "British Airways" (6).

The next airline to make the charts is "Virgin Atlantic" at number 48. The first non-British airline is a little surprisingly (at least to me) "Qantas" at number 170. "Emirates" who spend a fortune on PR, advertising and sponsorship - e.g., The Emirates Stadium, the new and very costly home ground of the Arsenal soccer team, are below Qantas at number 198. Then come Singapore Airlines at 346, Cathay Pacific at 352, KLM at 452 and Lufthansa at 469. Additional inclusive tour operators who operate their own aircraft are at 63 (Thomas Cook), 161 (Thomson Holidays) and 428 (First Choice).

Note the somewhat surprising absence - at least to me - of both EZ and FR and also of BD from the list.

Find more at:
http://www.telegraph.co.uk/news/main.../news/2007/07/12/nmicrosoft212.xml
 
Superfly
Posts: 37735
Joined: Thu May 11, 2000 8:01 am

RE: Britain's Superbrands And Airlines

Tue Jul 17, 2007 2:15 am

Did Rolling Stones Inc. rank at all?
I see them as a brand instead of a band.
Bring back the Concorde
 
flytuitravel
Posts: 489
Joined: Thu May 03, 2007 2:46 am

RE: Britain's Superbrands And Airlines

Tue Jul 17, 2007 2:22 am

No bmi ?
............


FLYTUITRAVEL.
 
sandrozrh
Posts: 2420
Joined: Sun Feb 04, 2007 12:19 am

RE: Britain's Superbrands And Airlines

Tue Jul 17, 2007 2:25 am

No Easyjet and Ryanair?

 rotfl   rotfl 
 
vv701
Posts: 5773
Joined: Fri Aug 19, 2005 10:54 am

RE: Britain's Superbrands And Airlines

Tue Jul 17, 2007 2:26 am

Quoting Superfly (Reply 1):
Did Rolling Stones Inc. rank at all?

No. "Personality" brands like "Rolling Stones" or "Beckham" seem to have been excluded except in the areas of products like cosmetics and designer clothes were a person's name (e.g. "Ralph Lauren" (162), Estee Lauder (228)) has been used as a product brand name.
 
vv701
Posts: 5773
Joined: Fri Aug 19, 2005 10:54 am

RE: Britain's Superbrands And Airlines

Tue Jul 17, 2007 2:27 am

Quoting FlyTUITravel (Reply 2):
No bmi ?



Quoting SandroZRH (Reply 3):
No Easyjet and Ryanair?

Not in the top 500 "Superbrands".
 
jacobin777
Posts: 12262
Joined: Sat Sep 11, 2004 6:29 pm

RE: Britain's Superbrands And Airlines

Tue Jul 17, 2007 3:36 am

This is the very first thing I thought of... biggrin 

http://i4.photobucket.com/albums/y117/ledzeppelinorg1/images/airplanes/images/1973_Arriving_In_Town.jpg
"Up the Irons!"
 
Superfly
Posts: 37735
Joined: Thu May 11, 2000 8:01 am

RE: Britain's Superbrands And Airlines

Tue Jul 17, 2007 4:27 am

Jacobin777:
Sweet photo!

Having your own 707 and two 1972 Cadillac Fleetwood Brougham Series Seventy Five limosines.  Cool
Life doesn't get any better than that.
Bring back the Concorde
 
Arsenal@LHR
Posts: 7510
Joined: Tue Mar 20, 2001 2:55 am

RE: Britain's Superbrands And Airlines

Tue Jul 17, 2007 5:01 am

The top 6 brands are quite obvious, but i'd have thought Rolls Royce and Easyjet would be in the top 10 at least, ahead of Guiness and Cadbury's.
In Arsene we trust!!
 
vv701
Posts: 5773
Joined: Fri Aug 19, 2005 10:54 am

RE: Britain's Superbrands And Airlines

Tue Jul 17, 2007 11:11 am

Quoting Arsenal@LHR (Reply 8):
The top 6 brands are quite obvious, but i'd have thought Rolls Royce and Easyjet would be in the top 10 at least, ahead of Guiness and Cadbury's.

Neither "Rolls Royce" nor "Easyjet" feature in the top 500. But you will be pleased to learn that "Arsenal" does at number 199, just one place below "Emirates". But so as not to upset you too much I will not tell you where "Manchester United", "Chelsea FC" or "Liverpool FC" are placed!
 
jacobin777
Posts: 12262
Joined: Sat Sep 11, 2004 6:29 pm

RE: Britain's Superbrands And Airlines

Tue Jul 17, 2007 12:57 pm

Quoting Superfly (Reply 7):
Having your own 707 and two 1972 Cadillac Fleetwood Brougham Series Seventy Five limosines.  cool 
Life doesn't get any better than that.

..yah, my neighbor had one of those limo's...that thing rocked! They certainly knew what they were doing back then.. yes 
"Up the Irons!"
 
jamesontheroad
Posts: 392
Joined: Sat Jul 16, 2005 1:52 am

RE: Britain's Superbrands And Airlines

Fri Jul 27, 2007 5:17 pm


View Large View Medium
Click here for bigger photo!

Photo © Craig Pelleymounter



Quoting FlyTUITravel (Reply 2):
No bmi ?

It may well be one of Europe's most beautiful and modern liveries, but it's not a superbrand. BD simply don't have the exposure of Easyjet, Ryanair, BA, Virgin etc. A shame, but we're going to see many more birds in these colours in the coming years.

*j*
 
cornish
Posts: 7651
Joined: Fri Feb 18, 2005 8:05 pm

RE: Britain's Superbrands And Airlines

Fri Jul 27, 2007 7:11 pm

Quoting Jamesontheroad (Reply 11):
It may well be one of Europe's most beautiful and modern liveries, but it's not a superbrand. BD simply don't have the exposure of Easyjet, Ryanair, BA, Virgin etc.

   ask the average person on the street to name 3 British airlines and in the vast majority of cases it will be three of the four you have mentioned. Ask frequent business flyers in the UK and it might be slightly different with those that regularly fly the airline (like me), but in the wider world they are possibly one of Europe's biggest unknown airlines, sad to say.

[Edited 2007-07-27 12:12:59]
Just when I thought I could see light at the end of the tunnel, it was some B*****d with a torch bringing me more work