I've noticed that in recent issues of Aviation Week & Space technology, Airbus has placed large, glossy ads for their new A3XX transport. In these ads, there are computer generated illustrations of a lounge, bed room, duty free shop, and cocktail bar. The aircraft is portrayed as a "hotel", or even like a cruise ship with a host! Isn't this a touch much? Will any of the perspective costumers configure the aircraft with these lavish amenities? I thought the whole idea was to make the aircraft as economical as possible. Can they do that with bed rooms and bar lounges? I personally thought that the advertisment was a bit out of proportion. Any thoughts?