flynavy
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JetBlue's Original Livery?

Sat Aug 11, 2007 6:50 am

Stumbled across this in a Google image search...



The new New York Air, perhaps? Anyone know if this was their original livery idea? Interesting find nonetheless.
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WestJetYQQ
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RE: JetBlue's Original Livery?

Sat Aug 11, 2007 6:54 am

I LIKE IT!!!

That's an interesting find, although I have absolutely no Idea when it's from, or anything.
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National757
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RE: JetBlue's Original Livery?

Sat Aug 11, 2007 6:56 am

Very cool find Chris! I don't particularly like it..but I'm sure it would have grown on me just like the current B6 livery did.
 
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cageyjames
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RE: JetBlue's Original Livery?

Sat Aug 11, 2007 6:59 am

I'm pretty sure they never used that livery as this is the first A320 they flew:


View Large View Medium
Click here for bigger photo!

Photo © Michael F. McLaughlin



But being from the west coast, my memory of JetBlue isn't that long.   That said I'm sure they came up with more than a couple choices and that one in the first post looks like it would be part of the JetBlue family.

[Edited 2007-08-11 00:01:12]
 
flynavy
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RE: JetBlue's Original Livery?

Sat Aug 11, 2007 7:13 am

Sorry, didn't mean to imply they actually flew an aircraft in that livery. What I meant to ask was if this was the original CONCEPT.
Change is: one airline, six continents!
 
chumley
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RE: JetBlue's Original Livery?

Sat Aug 11, 2007 7:30 am

While I don't think that any mocked-up liveries were ever made public, JetBlue was originally named TrueBlue. However, their trademark lawyers determined there would be a conflict with an existing rental car agency, so they went with JetBlue instead. (Interesting how their rewards program is now called TrueBlue).

As a graphic designer, I think it would be fun to see some of the early design concepts that were pitched to management. (JetBlue was working with Landor Associates in San Francisco for their brand identity). I would be surprised if they didn't mock up a few models like the photo that starts this thread.

(If you're interested in the history of JetBlue's branding, there's an interesting article here: http://www.brandchannel.com/features_effect.asp?pf_id=41)
 
PHLBOS
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RE: JetBlue's Original Livery?

Sat Aug 11, 2007 7:41 am

Quoting Flynavy (Thread starter):
The new New York Air, perhaps?

When B6 started flying JFK-BOS at low introductory fares; I actually had flashbacks to when N.Y. Air offered cheap NYC-BOS service. Unfortunately, I wasn't able to take advantage of those fares both then (when I actually lived in Massachusetts) or now.
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BoeingBoy
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RE: JetBlue's Original Livery?

Sat Aug 11, 2007 7:43 am

Quoting Chumley (Reply 5):
While I don't think that any mocked-up liveries were ever made public, JetBlue was originally named TrueBlue.

True Blue is a brand of Cigarettes
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nycaross
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RE: JetBlue's Original Livery?

Sat Aug 11, 2007 7:58 am

I like the blue apple on the tail. Shows that Jet Blue is proud of New York, it's home town.
 
chumley
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RE: JetBlue's Original Livery?

Sat Aug 11, 2007 8:35 am

Quoting BoeingBoy (Reply 7):
True Blue is a brand of Cigarettes

In my understanding of trademark law, there is not a conflict between things that have the same name if no consumer could reasonably confuse the two. Since cigarettes and airlines are not competitive, they could both have the same name without infringing on each other's copyright.

However since a car rental company and an airline both fall under the general category of "transportation" it was a conflict.

Of course, aside from the legal aspects of it and back to the thread, I would like to have seen a model with a TrueBlue livery as it seems that some time elapsed between when that name was chosen and when they decided it was a problem.

I wonder if the basic designs were the same, with just the different name?
 
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Owleye
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RE: JetBlue's Original Livery?

Sat Aug 11, 2007 5:13 pm

Quoting Flynavy (Thread starter):
The new New York Air, perhaps? Anyone know if this was their original livery idea? Interesting find nonetheless.

Indeed the brand mark is the one of defunct airline New York Air. Maybe that JetBlue model was just a design proposal, nothing more....

 
thirteenright
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RE: JetBlue's Original Livery?

Sat Aug 11, 2007 11:58 pm

Quoting Owleye (Reply 10):
Indeed the brand mark is the one of defunct airline New York Air. Maybe that JetBlue model was just a design proposal, nothing more....

Maybe it had something to do with the fact that Dave Barger began his career at New York Air and that when JetBlue was starting they wanted to be "New York's Hometown Airline"?
 
rikkus67
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RE: JetBlue's Original Livery?

Sun Aug 12, 2007 6:59 am

I wonder if there was some sort of legal problem with obtaining the New York Air logo? IIRC wasn't New York Air absorbed into Continental? If so, Continental may still own the copyright to the logo.
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B6JFKH81
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RE: JetBlue's Original Livery?

Mon Aug 13, 2007 12:54 am

JetBlue was called "New Air" while David and his original crew were working out of a hotel room making up the company. One of the original considerations (when they were considering B737's in the early stages) was painting the aircraft like a NYC checker cab...I forget what the name would have been, it was something along the line of "Taxi Air" or "Air Cab" or something like that.
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