As a graphic designer, I think it would be fun to see some of the early design concepts that were pitched to management. (JetBlue was working with Landor Associates in San Francisco for their brand identity). I would be surprised if they didn't mock up a few models like the photo that starts this thread.(If you're interested in the history of JetBlue's branding, there's an interesting article here: http://www.brandchannel.com/features_effect.asp?pf_id=41)
|Quoting Flynavy (Thread starter):|
The new New York Air, perhaps?
|Quoting BoeingBoy (Reply 7):|
True Blue is a brand of Cigarettes
In my understanding of trademark law, there is not a conflict between things that have the same name if no consumer could reasonably confuse the two. Since cigarettes and airlines are not competitive, they could both have the same name without infringing on each other's copyright.
However since a car rental company and an airline both fall under the general category of "transportation" it was a conflict.
Of course, aside from the legal aspects of it and back to the thread, I would like to have seen a model with a TrueBlue livery as it seems that some time elapsed between when that name was chosen and when they decided it was a problem.I wonder if the basic designs were the same, with just the different name?
|Quoting Owleye (Reply 10):|
Indeed the brand mark is the one of defunct airline New York Air. Maybe that JetBlue model was just a design proposal, nothing more....