|Quoting JetBluefan1 (Reply 11):|
As far as VX goes, I don't see SAN being too big of a market for them. First of all, isn't gate space at a premium? Also, any routes that would be served by VX - such as SFO, JFK, or IAD - already have LCC's on them. What more traffic could they possibly stimulate?
I hate to break your Jet Blue love fest, but the same questioned could have been asked for Jet Blue on 90% of the routes they opened. There is a need in the American market place for airlines that offer both service and low airfares. Routes such as SFO
are demand driven and by no means is their a shortage on any given day of passengers travelling from the Bay Area to San Diego. Southwest and United Airlines do not own the rights to the market. They may have impressive numbers of flights, but you underestimate the power that the Virgin name and the quality of the Virgin America product can offer that no other airline in the market can. At the same time while WN
will start SFO
,it has yet to be seen if they will make all of the routes work.
As can be seen the reality has bit into both Jet Blue and Southwest Airlines this year alone. The mounting delays and lack luster routes of Jet Blue, the Customer Service meltdowns time and time again that have gained Jet Blue a less than adoring reputation as of late. Southwest recently had to drop hub to hub flights with the discontinuation of LAX
, as well as LAX
. Things are not rosy because of the Southwest name alone. The name can get you only so far. The product that is behind the name retains the passengers. There are some glaring omissions in product with the Southwest Airlines and Jet Blue products.
For Southwest Airlines it is the lack of assigned seating, the lack of premium cabin, and the lack of in-flight IFE(Many say it is not needed, yet more and more airlines are adding and reinstalling IFE to keep competitive with other airlines in the market), or BOB service.
For Jet Blue their is a lack of focus on high yield routes, lack of premium product, lack of BOB(Sorry Biscotti, and Blue Chips dont go far when people are stranded on the tarmac at JFK
for 9 hours at a time), lastly the lack of Jet Blue to have a decent plan in place to deal with the Valentines Day Nightmare.
Their is a need for Virgin America, and that need is even more solidified with the business contracts, and driven demand for a product such as Virgin America in the United States for years. Jet Blue is no longer the darling on the block. The Valentines Day Nightmare and so many other mistakes have left people irritated with Jet Blue and taking their business elsewhere. I am sure there will be mistakes with Virgin America, every airline has them. However there business plan is catered to the business traveller, and the yield in mind. That is why they have started with SFO
, and will be adding LAX
, and LAX
. There is a demand for service in those markets.
Unlike Jet Blue who started with routes like LGB
, and so forth using alternate airports Virgin America has a plan built on true business oriented airports, in true business/leisure oriented markets. Unlike Southwest who markets serving Boston when they serve MHT
, miles and miles away from the true destination.